When you hire smart designers to do something original, you might get as lucky as #Polaroid did when it hired the #EamesOffice in 1972 to promote its newest product, the #SX70 #camera

#CharlesEames #RayEames #demo

https://www.youtube.com/watch?v=Lo_1pyQ7xvc

Powers Of Ten (1977)

- via @dmcg

https://www.youtube.com/watch?app=desktop&v=0fKBhvDjuy0&ab_channel=EamesOffice

#Magnitudes #Magnitude #PowerOfTen #PowersOfTen #PowerOf10 #PowersOf10 #Scale #Scaling #Hierarchy #Hierarchies #HierarchiesOfScale #Big #Small #Cosmos #Quantum #CosmicScale #QuantumScale #AtomicScale #Eames #EamesOffice