#FacialAnalysis

Adrian SegarASegar
2026-01-12

Event owners are using facial analysis to capture analytic data on attendees. Here's why the meeting industry should ditch this technology.

conferencesthatwork.com/index.

Screenshot from a Zenus YouTube video "Zenus AI: Ethical facial analysis at IMEX" https://www.youtube.com/watch?v=iU2MPjacpjI showing an attendee's sentiment analysis and badge information
Adrian SegarASegar
2026-01-02

My article "Concerns about using facial analysis at events" generated much discussion. Here's why Zenus's response is inadequate.

conferencesthatwork.com/index.

Miguel Afonso Caetanoremixtures@tldr.nettime.org
2025-11-12

"So Mr Guenzel and his co-authors used an algorithm to analyse the pictures of 96,000 MBA graduates, and extract what they call the “Photo Big Five”—as they rename the Big Five personality traits of agreeableness, conscientiousness, extraversion, neuroticism and openness. (Before you head to the mirror, it’s not obvious what the AI is seeing.)

They then used data on these individuals’ labour-market outcomes to see whether the Photo Big Five had any predictive power. The answer, they conclude, is yes: facial analysis has useful things to say about a person’s post-MBA earnings and propensity to move jobs, among other things.

There are plenty of caveats. The predictive power of the Photo Big Five shouldn’t be exaggerated; the authors say it is only an incremental source of information on candidates. The field of AI facial analysis is young, and has been at the centre of methodological firestorms in the past. And even if techniques were flawless, adoption is likely to be slow. Anti-discrimination laws mean that there are obvious legal risks associated with making any decisions based on facial characteristics. Manish Raghavan of the MIT Sloan School of Management notes that companies are wary of using AI for facial analysis (though he worries more about bias infecting chatbot summaries of candidates’ cvs or LinkedIn profiles.)"

economist.com/business/2025/11

#Phrenology #PseudoScience #BullshitScience #AI #FacialAnalysis

Adrian SegarASegar
2025-11-02

The International Association of Exhibitions & Events used facial analysis technology at its 2024 Expo! Expo! without informing attendees

conferencesthatwork.com/index.

A man in an office looking out over a large trade show monitors attendees' sentiment using facial analysis technology distributed around the show floor
Adrian SegarASegar
2025-10-27

Event owners are using facial analysis to capture analytic data on attendees. Here's why the meeting industry should ditch this technology.

conferencesthatwork.com/index.

Screenshot from a Zenus YouTube video "Zenus AI: Ethical facial analysis at IMEX" https://www.youtube.com/watch?v=iU2MPjacpjI showing an attendee's sentiment analysis and badge information
Adrian SegarASegar
2025-10-23

A core claim of facial analysis technology — that it can reliably measure attendee emotions at events — is seriously flawed.

conferencesthatwork.com/index.

An illustration showing computer experts debating whether their facial analysis software of the Mona Lisa is showing a smiling, neutral, or sad expression. Illustration by Peter Arkle; Associated Press (Mona Lisa)
Adrian SegarASegar
2025-09-30

My article "Concerns about using facial analysis at events" generated much discussion. Here's why Zenus's response is inadequate.

conferencesthatwork.com/index.

Adrian SegarASegar
2025-08-11

A core claim of facial analysis technology — that it can reliably measure attendee emotions at events — is seriously flawed.

conferencesthatwork.com/index.

An illustration showing computer experts debating whether their facial analysis software of the Mona Lisa is showing a smiling, neutral, or sad expression. Illustration by Peter Arkle; Associated Press (Mona Lisa)
Adrian SegarASegar
2025-07-04

The International Association of Exhibitions & Events used facial analysis technology at its 2024 Expo! Expo! without informing attendees

conferencesthatwork.com/index.

A man in an office looking out over a large trade show monitors attendees' sentiment using facial analysis technology distributed around the show floor
Adrian SegarASegar
2025-06-16

Event owners are using facial analysis to capture analytic data on attendees. Here's why the meeting industry should ditch this technology.

conferencesthatwork.com/index.

Screenshot from a Zenus YouTube video "Zenus AI: Ethical facial analysis at IMEX" https://www.youtube.com/watch?v=iU2MPjacpjI showing an attendee's sentiment analysis and badge information
Adrian SegarASegar
2025-05-05

Event owners are using facial analysis to capture analytic data on attendees. Here's why the meeting industry should ditch this technology.

conferencesthatwork.com/index.

Screenshot from a Zenus YouTube video "Zenus AI: Ethical facial analysis at IMEX" https://www.youtube.com/watch?v=iU2MPjacpjI showing an attendee's sentiment analysis and badge information
Adrian SegarASegar
2025-04-15

A core claim of facial analysis technology — that it can reliably measure attendee emotions at events — is seriously flawed.

conferencesthatwork.com/index.

An illustration showing computer experts debating whether their facial analysis software of the Mona Lisa is showing a smiling, neutral, or sad expression. Illustration by Peter Arkle; Associated Press (Mona Lisa)
Adrian SegarASegar
2025-03-18

A core claim of facial analysis technology — that it can reliably measure attendee emotions at events — is seriously flawed.

conferencesthatwork.com/index.

Adrian SegarASegar
2025-03-13

The International Association of Exhibitions & Events used facial analysis technology at its 2024 Expo! Expo! without informing attendees

conferencesthatwork.com/index.

A man in an office looking out over a large trade show monitors attendees' sentiment using facial analysis technology distributed around the show floor
Adrian SegarASegar
2025-03-11

Event owners are using facial analysis to capture analytic data on attendees. Here's why the meeting industry should ditch this technology.

conferencesthatwork.com/index.

Screenshot from a Zenus YouTube video "Zenus AI: Ethical facial analysis at IMEX" https://www.youtube.com/watch?v=iU2MPjacpjI showing an attendee's sentiment analysis and badge information
Adrian SegarASegar
2025-02-27

My article "Concerns about using facial analysis at events" generated much discussion. Here's why Zenus's response is inadequate.

conferencesthatwork.com/index.

Adrian SegarASegar
2025-01-11

My article "Concerns about using facial analysis at events" generated much discussion. Here's why Zenus's response is inadequate.

conferencesthatwork.com/index.

Welcome : Conferences That Workconferencesthatwork.com@web.brid.gy
2024-11-04
Adrian SegarASegar
2024-11-29

Event owners are using facial analysis to capture analytic data on attendees. Here's why the meeting industry should ditch this technology.

conferencesthatwork.com/index.

Screenshot from a Zenus YouTube video "Zenus AI: Ethical facial analysis at IMEX" https://www.youtube.com/watch?v=iU2MPjacpjI showing an attendee's sentiment analysis and badge information

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