The Turning Tide of Connection
The Turning Tide of Connection – A Reflection on the article “Social Media Trends 2025” (Hootsuite)
Rebecca’s Reading Room continues in the tradition of the Victorian and Edwardian reading rooms—places where neighbours gathered not only to read books and periodicals, but to exchange ideas, wrestle with change, and imagine new futures.
Beginning this season, the Reading Room will also reflect on contemporary articles—essays and reports that shape the way we live, read, and connect. These reflections will offer a pause: not quick reactions, but invitations to think more deeply about the world we’re co-creating.
Today’s reflection begins with the Hootsuite Social Media Trends 2025 report—an unexpected prompt to consider the future of digital connection.
From the Marketplace to the Living Room
Social media experts tell us that to win, you must move fast. Agility, they say, is the secret—jump on trends, experiment boldly, keep pace with the ever-accelerating scroll. Perhaps they are right. For businesses measuring clicks and conversions, speed is essential. But for those of us seeking community, story, and presence, I wonder if a different rhythm is calling.
In the early years, social media felt like a village square. We wandered through conversations, stumbled upon friends, and delighted in small exchanges of photographs and words. Over time, the village square turned into a marketplace—noisy, crowded, relentless. Attention became the only currency, and many of us left feeling impoverished rather than enriched.
Now, I sense a shift. We are beginning to choose our circles with greater care. Some are moving into quieter spaces—book clubs, reading rooms, private chats—that feel more like living rooms than coliseums. We are not rejecting technology, but rather reclaiming it.
The Hootsuite report is correct: the future will demand agility. But not only the agility to keep up with fleeting trends. We will also need the agility to step aside, to pause, to craft spaces where depth is valued over speed.
In five to ten years, I believe the noise will give way to something new. Social media will not disappear. It will become a road, not a destination. The true destinations will be the sanctuaries we build along the way: circles of trust, places of creativity, communities of care.
I believe that connections will endure. The next chapter may not be faster—it may be wiser. We live in exciting times that demand our highest participation. As Mary Catherine Batesman reminds us, “We are not what we know but what we are willing to learn.”
Reading Hootsuite’s report reminded me that speed and agility are prized in today’s digital culture, but they are not the only ways to “win.” For me, the true measure of success is not keeping up with every trend but finding a rhythm that sustains creativity. That rhythm—quiet, steady, and true—is where the real connection begins.
Rebecca
#Agility #Creativity #Hootsuite #MorningReflections #ReadingTheWorld #SocialMediaTrends2025
