"The Minneapolis-based retailer announced its DEI rollback just days after [the] inauguration, ending programs aimed at supporting Black employees in their careers, improving the experiences of Black shoppers, and promoting Black-owned businesses. While Target stated at the time that some of these programs had reached their natural conclusion, its "Belonging at the Bullseye" program, unveiled last year, removed specific goals for diversity while maintaining vague commitments to inclusion....

"Unlike past corporate controversies that faded within weeks, the backlash against Target's DEI pullback, dubbed #TargetFast, has maintained momentum for over 200 days. Led by Jamal Bryant, senior pastor of the 16,000-member New Birth Missionary Baptist Church in Stonecrest, Georgia, and a prominent civil rights leader, the boycott began as a 40-day "Target Fast" during Lent."

https://www.investopedia.com/target-faces-boycott-without-dei-11804311

Andrew Lawrence: Pastor Jamal Harrison Bryant on #Target #boycott ‘victory’ and the Black dollar’s power: ‘They’ve awakened a sleeping giant’: The Georgia megachurch leader called for a #TargetFast over its #DEI rollback. Now Dollar General is next, he says, as consumers mobilize against tRump’s policies

#DollarGeneral #trump
https://www.theguardian.com/us-news/2025/jun/11/jamal-harrison-bryant-target-boycott-interview

Can't decide what to wear to the protests on the 14th? TargetFast has you covered:

#NoKings #TargetFast

https://jamalbryant.org/fast-pray-resist-limited-edition-black-men-smile-tshirt/?utm_source=ActiveCampaign&utm_medium=email&utm_content=The%20Movement%20Doesn%20t%20Pause%20%20Neither%20Should%2

1of2 Article from Mar 6. The loss of $12.4B is measured in the market value drop, reflected in the $27$ drop in stock price. The movement was buoyed by the #NAACP, the NNPA (Nat'l Newspaper Publishers Assoc). Reverend Bryant, who called for the 40-day #TargetFast, claims black people spend $12M a day there, which he successfully changed. Let's see if their boycotts extend past lent; I know mine will.
#boycott #Target #diversity #equity & #inclusion #brand #loyalty #gone https://www.thecharlottepost.com/news/2025/03/06/business/target-takes-a-hit-12.4-billion-in-value-lost-after-boycott/

2of2 Article from Apr 3. Stock is down 24%, foot traffic down 6%, web traffic down 9%. Protest Works! #TargetFast well exceeded enrollees, at 150K+
I know I deleted my Target apps & have not set foot in one since.
#sour #brand #spend #carefully #diversity #equity & #inclusion #matter, #Target! #DEI #minority #owned #business #investment #program #two #billion #pride #month #merchandise #obeying in #advance #betrayal #customer #minority #base #LGBTQ #trans #rights https://www.forbes.com/sites/dougmelville/2025/04/03/targets-foot-traffic-declines-for-8th-week-since-dei-boycott-stock-hits-52-week-low-amid-tariff-concerns/

@senatorcory_

4. We protest by showing up such as the #teslatakedown and by NOT showing up as the #TargetFast and #WalkAway efforts.

5. We will not, CANNOT surrender our beautiful, multiparty, multi-faceted, vibrant democracy without a fight.

Also: #TargetFast #Boycott #BuyBlack

https://www.forbes.com/sites/pamdanziger/2025/03/12/target-40-day-fast-and-the-consumer-psychology-behind-boycotts/

ICYMI #DEI #TargetFast backstory:
https://apnews.com/article/40-day-target-boycott-fast-dei-d1d40f79f5f1b3afb2dfe8561e7729a0

#BoycottsAreTheNewGuillotine

Current #Boycotts:
~ #TargetFast, through April 19
~ #Nestle, March 21-28
~ #Walmart, April 7-13

IMHO:
~ #Amazon, ‘til death ☠️🤑⚰️
~ #TeslaTakedown, ‘til death ☠️🤑⚰️

https://www.forbes.com/sites/dougmelville/2025/03/17/do-boycotts-work-as-targets-traffic-declines-tesla--others-see-shifts-with-consumers/

The “#TargetFast” coincides w/ #Lent & is the latest #consumer action against one of the largest retail companies in the country. Since #Target announced that it would roll back some #DEI efforts, including plans to hire from underrepresented groups, consumer #boycotts & demonstrations have sprung up across the country. Many occurred during #Black History Month, & on Feb 28, consumers participated in a 24hr“economic blackout” of major corporate chains.

#economy #FreeSpeech #law #USpol #Trump

"Black faith leaders are urging their congregants to give up shopping [at Target] for the 40 days of Lent — a boycott known as Target Fast"

#TargetFast starts today, coinciding with the beginning of #Lent

from MN Spokesman Recorder
https://spokesman-recorder.com/2025/03/05/target-fast-boycott

#DEI #resist

tbh they're right: random boycotts don't generally work. Most of my friends and family are similarly looking for wwhat they can to do help but don't have the time or energy (let alone money) for *everything* or even most things. Displacing sales from Friday to Thursday or Saturday doesn't actually impact anybody even if it's successful; and most people are only willing to invest a finite amount of inconvenience to various boycotts, so it's not necessarily a great use of that energy. Of course tactics like Economic Blackout can potentially be useful even if they don't have immediate direct impact, but at least so far with this particular project it's not clear to me they're doing the right things for long-term impact (as opposed to short-term merch sales).

By contrast Nina Turner and the faith leaders behind #TargetFast are,treating a boycott as just one prong in an overall organizing strategy -- plus they're and are doing things to maximize the chance of effectiveness. Tor example Target Fast is pairing it with a "buycott" to direct money to Black-owned businessess. Nina was 🔥 on the latest Under the Blacklight ... and they also had people like Damon Hewitt of Lawyers Committee on Civil RIghts and David J Johns of National Black Justice Coalition talking about some of the other organizing going on.

And Mariame Kaba has had some great perspectives on Bluesky as to why #TeslaTakedown is so effective -- as well as how to increase the effectiveness, for example by giving out leaflets with other actions people can take.

@seachanger