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#TheUltimateInfinityStoneTheHiddlestone

Tanja GTanjaStrange
2025-12-31

It's and I decided to look back over the past 3 months and share my thoughts about my little quest and my hopes for 2026 with you all.

It all started on the 28th of September, 2025, when I was searching for the Loki TV series on Blu-ray. As always, the search engines pointed me to AmazonDE—and when I followed the link, I was stunned. Why? Because the main actor’s name was misspelled. Instead of Tom Hiddleston, they had him listed as “Hiddlestone.” I posted this on X, and @AmazonHelp quickly jumped in, promising to fix it. While I was speaking with them, I found two more listings with the same misspelling. I flagged those as well…but in the end, only one was corrected: the limited edition steelbook of Loki – Staffel 1. A month later—life having kept me busy—I returned to AmazonDE to see if anything had changed. Of course, nothing had. So I started to dig deeper into their catalogue, and what I found was genuinely concerning. Mr. Hiddleston’s surname was misspelled in at least twelve listings, some of them dating back over a decade. And it wasn’t just him. I found other actors affected too: Samuel L. Jackson, Chris Evans, Scarlett Johansson, Jeremy Renner, Robert Downey Jr., and Laurence Fishburne.
Each finding was documented in my online spreadsheet and also reported to AmazonDE, but no action were taken to correct any of them. As of today, it’s been 94 days, and AmazonDE still hasn’t acted. Even @AmazonHelp’s dismissive response—calling it just “an extra ‘e’”—feels disrespectful. Disrespectful to the actor whose name they can’t be bothered to spell correctly. And that same actor, mind you, is currently being promoted by Amazon Prime Video for the upcoming season of The Night Manager. The hypocrisy is staggering. Let’s be clear: these aren’t just names. These are people. People who worked relentlessly to turn their names into something recognised by audiences and respected by the industry. For many of them, it took years of effort, rejection, self-doubt, frustration, and perseverance to get where they are. The absolute bare minimum is to spell their names correctly. And if you’re wondering why I’m doing this, the answer is simple: Because I refuse to look the other way when I see something wrong. Because I won’t let a massive corporation claim they support the very talents they profit from—while showing they can’t even respect their names. My biggest hope for 2026—especially for January—is that AmazonDE will finally be held accountable. That either the Verbraucherzentrale (Germany’s consumer protection organisation) or Disney Germany will apply pressure, and those errors will finally be corrected. And with a bit of luck, I’ll be able to hand over The Ultimate Infinity Stone – The Hiddlestone to its rightful owner, Mr. Hiddleston himself.
Tanja GTanjaStrange
2025-12-29

Behold "The Ultimate Infinity Stone - The Hiddlestone". Conjured into existence by a particularly resistant miscredit across the multiverse.
I think it looks rather amazing in candlelight, don't you agree?

A handcrafted symbolic artifact called “The Hiddlestone,” designed as the Ultimate Infinity Stone. It features a polished blue-green labradorite crystal embedded into a reddish wooden plaque. Beneath the stone is a brass nameplate engraved with “The Ultimate Infinity Stone - The Hiddlestone.” The piece was created in response to repeated metadata errors on major retailer sites where actor Tom Hiddleston’s name was miscredited as “Hiddlestone.” The artifact symbolizes digital identity, accuracy, and creative protest against persistent misattribution.A handcrafted symbolic artifact called “The Hiddlestone,” designed as the Ultimate Infinity Stone. It features a polished blue-green labradorite crystal embedded into a reddish wooden plaque. Beneath the stone is a brass nameplate engraved with “The Ultimate Infinity Stone - The Hiddlestone.” The piece was created in response to repeated metadata errors on major retailer sites where actor Tom Hiddleston’s name was miscredited as “Hiddlestone.” The artifact symbolizes digital identity, accuracy, and creative protest against persistent misattribution.A humorous meme featuring the Marvel character Loki holding the glowing Tesseract. Instead of the cube’s normal texture, it displays the Amazon Germany logo. Loki looks solemn as white caption text reads: “I am burdened with glorious typos.” The meme references a real metadata issue where Tom Hiddleston’s name has been repeatedly misspelled as “Hiddlestone” on Amazon listings, poking fun at the situation.

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