#RespecttheArtist

2026-03-09

RE: mastodon.social/@TanjaStrange/

This isn’t really about a typo.

It’s about:
- digital identity accuracy
- metadata pipelines in media distribution
- algorithmic visibility of artists
- and a broken chain of responsibility

2026-03-07

After 160 days of trying to convince that Tom Hiddleston is not “Hiddlestone”, I conducted an independent of their catalog integrity.
The results are… enlightening.

Report attached. 👇

More details here: is.gd/AmazonDEMetadata

An Independent Audit of Amazon’s Catalog Integrity
Author: Tanja G.
Unofficial External Metadata Auditor
Self-appointed because apparently nobody else was available.
Executive Summary
Findings:
• Amazon has been unable to spell Tom Hiddleston for over a decade.
• Actor credits across the catalog display symptoms of identity fragmentation.
• Marvel actors have appeared in unrelated productions due to metadata contamination.
• The problem spreads to other retailers worldwide.
Conclusion:
Amazon’s catalog appears to be maintained by a haunted Excel sheet or a bored Intern down in
the basement of Amazon HQ who likes to keep things..…interesting.
Major Incident 1
The Hiddlestone Event
Observed duration: 12+ years
Impact:
• actor misidentification
• search index corruption
• international embarrassment
Major Incident 2
Quantum Samuel L. Jackson
Actor exists simultaneously as:
• Samuel Jackson
• L. Jackson
• Samuel L. Jackson (So they DO know his actual name!)
Amazon may have accidentally discovered multiverse identity management.
Major Incident 3
The Avengers Cross-Reality Event
Marvel Avengers actors Scarlett Johansson and Jeremy Renner credited in the 1960s TV series
The Avengers, with Joss Whedon directing this masterpiece.
Potential consequences:
• confused customers
• very angry licensing departments
• Kevin Feige appearing in Germany with a flamethrower
• studiocanal lawyer expected to awake from hibernation any minute nowMajor Incident 4
Robert Evans - America’s Unknown Avenger, who apparently is a resurrected legendary producer,
trying out a new genre. But whose name also links to some rather questionable search results on
Amazon, which have nothing to do with Robert nor Chris Evans’s work.
Interested Parties who should be interested in these errors
• Actors Unions = Response: politely explained that metadata accuracy is apparently not part of
protecting actors.
• Talent Agencies = Response: atmospheric silence (possibly deep space).
• Distributor = Response: pointed the finger back at Amazon “They did it.”
• Studios (Marvel, Disney, studiocanal) - Response: “We have forwarded it to the responsible
department.” (Current status of said department: unknown.)
• Entertainment/Tech news outlets = Complete Radio Silence.
Probable Root Cause
Based on available evidence, the most likely explanation is:
• broken contributor ID mapping
• incorrect metadata ingestion from distributors
• lack of catalog QA validation
• automated propagation of incorrect records across retailers
In simpler terms: The system appears to copy errors faster than it corrects them.
Corporate Response Timeline
Day 1 — issue reported = one item fixed
Day 30 — silence
Day 90 — silence but louder
Day 159 — still silence
Day 160 - independent audit report created by annoyed human
Recommendations
Audit Report Fee
Independent Metadata Integrity Audit
Rate: €2,500 per audit day
Duration: 160 days
Subtotal: 160 days × €2,500 = €400,000
Additional Charges:
• Cross-Platform Error Forensics: €75,000
• Corporate Silence Endurance Fee: €25,000
• Emotional Damage from Reading “Hiddlestone”: €12,000
• Tea Consumption During Investigation: €2,400
• Chocolate Stabilisation Protocol: €1,600
• Endurance fee for staring at this mess for 160 days: €150.666
Total Due: €666.666
Preferred payment methods:
• Bank transfer
• Asgardian gold
• Signed Marvel steelbooks
• Or Jeff Bezos spelling “Hiddleston” correctly 160 times in a row
Final Determination
The issue was never the typo (or what AmazonHelp described as “a single extra ‘e’”).
The issue was the system that allowed it to survive for over a decade — and no one along the
way thought it was worth fixing.
Names matter.
Artists matter.
Quality matters.
And if the world’s largest retailer cannot uphold those basic standards, then perhaps it is time
someone reminds them.
After 160 days, one annoyed human did.
Best regards,
Tanja G.
Tanja G. / Nine Realms Quality Assurance - Midgard Office
2026-03-02

Day 155 of refusing to spell the names of artists correctly or randomly crediting them in movies, that they were never part of.

Find out more here: is.gd/AmazonDEMetadata

2026-02-10

I’ve been documenting this for months (since 28.09.2025). Here’s a quick breakdown of how Amazon.de has mishandled Tom Hiddleston’s metadata for over a decade!

is.gd/AmazonDEMetadata

For over 12 years, Tom Hiddleston has been consistently misspelled as "Tom Hiddlestone" (with an added "e") in the metadata of numerous film listings on Amazon Germany (Amazon.de).
@ Instagram +1
Key Details of the Metadata Failure
• Scope: This systemic error affects multiple DVD and Blu-ray titles, including major
Marvel Cinematic Universe films like Thor and Avengers.
• Documentation: Independent observers and fans have documented the issue for over 100 days, noting that it also affects other cast members like Samuel L. Jackson and Scarlett Johansson.
• Outreach: Despite repeated attempts to contact Amazon Germany, Disney Germany, and various actor unions (SAG-AFTRA, Equity UK), the metadata remains uncorrected as of early 2026.
• Impact: The misspelling makes it difficult for customers to find the actor's full filmography using standard search terms and is frequently cited as a lack of professional courtesy toward the artists.
2026-02-05

Well, look at this: on day 130, I found even more items on AmazonDE.
For anyone out there still thinking this is just a typo....think again.

is.gd/AmazonDEMetadata

2026-02-05

130 days
130 days of 20 ‼ listings worldwide & actors misspelled and miscredited. If this is just a , then why does it take that long to fix it?

is.gd/AmazonDEMetadata

130 Days

At this point, I’m convinced the credits are being guarded by a three-headed bureaucratic Cerberus who only responds to interpretive dance and 12-step escalation plans, and maybe the sacrifice of 2 unicorns, all known Infinity Stones, the one Ring and 20 gallons of dragon blood.

Sounds stupid? Yes, it does. 

But she is the ignorance of the world’s largest retailer for ignoring the misspelling and miscrediting of actors.

130 days of me trying to fix this.
130 days of being given generic answers.
130 days of being stonewalled by agencies.
130 days since Amazon has been informed of those errors.



#Namesmatter #RespecttheArtist #GloriousTypoAmazonHelp reply: @TanjaWho What a difference a single extra "e" can make. Apologies for the typo in the name "Tom Hiddleston". We've already forwarded this. Generally, you can always use the "Report an issue with this product" function on the respective product page. Thank you for your efforts. - DoreenAmazonHelp reply: @TanjaWho Oh no, you're right! We really appreciate you bringing this to our attention. Below (screenshot), you'll see the option "Report an issue with this product." You can use that to report this kind of error (and other issues) directly to our catalog team. In this case, we've already done it.
-MelanieLook at this rather stunning promotion image featuring Tom Hiddleston.
Quite a powerful visual, isn't it?
Now consider this:
AmazonDE, Prime Video and Amazon seem perfectly content promoting the new season of The Night Manager, using the face of a well-known and respected actor
- Tom Hiddleston - while continuing to ignore that his name has been misspelled for nearly a decade on listings for Season 1.
He is still listed as "Hiddlestone"
Tom Hiddleston is not a product, but a person - one whom YOU, Amazon, should have the decency to list properly on your platform.
AmazonHelp has been aware of this since the 28th of September - yet nothing changed.
FIX THIS NOW!
2026-01-27
2026-01-26

Acknowledges Repeated Actor Name Error - Still Fails to Correct It After 120 Days!
When will the names of and others finally respected?

is.gd/AmazonDEMetadata

2026-01-24

Day 118 of my quest to fix the mess across and other international storefronts.

I’ve just updated my findings in the public spreadsheet. If you’re curious, have a look: is.gd/AmazonDEMetadata 😏

2026-01-19

Dear Mr. ,
If no one else is going to fix it… I might as well apply for the job. Brand Guardian. Metadata Fixer. Keeper of Correct Letters.
So here is my official (and slightly mischievous) job application. For the role of Brand Guardian to the God of Mischief.
Applications like this don’t come with a resume. They come with spreadsheets, sass, and sword duels at dawn. 😉

2026-01-18

Day 112 -

/#AmazonUK/#amazonca are still pretending that 's surname is spelled on 20 movies, he has worked on, dating back 12 years. This is NOT a one of typo! This is a worldwide error, most likely originating from . This needs to be fixed now!

is.gd/AmazonDEMetadata

2026-01-09

Want to see something interesting?

Search “tom hiddleston amazonDE ” on Google - and read what their AI overview says.

This is what 100+ days of documenting, emailing, tracking, and not giving up looks like.
Metadata matters. Names matter. And respect? Still overdue.


2026-01-06

100+ days of the world’s largest retailer failing to correct the names of major actors like Tom Hiddleston, Robert Downey Jr., Scarlett Johansson, Jeremy Renner, Chris Evans…
What does that say about how much they value the very artists they profit from?

is.gd/AmazonDEMetadata

The quiet erosion of personal identity in the age of algorithms.
When even a well-known name like Tom Hiddleston (and others) can be publicly miscredited for over a decade, and no one seems to care - what does that say about how we handle truth, recognition, and digital accountability?
#Namesmatter #RespecttheArtist #GloriousTypo
2026-01-06

Another small victory this morning! I found another rogue while working my way through the catalogue. I informed them of this error and they fixed it within hours.

2026-01-05

Day 99

A small VICTORY!
BMV-Medien.de fixed both their "Hiddlestone" errors. 👏
I think I earned myself another cuppa coffee this morning. 😊☕️

2026-01-04

Day 98

☢️ Warning: Exposure to prolonged metadata decay may result in uncontrollable eye-rolls and artist misattribution syndrome.

This is what happens when my inner geek breaks through. 😏

➡️ is.gd/AmazonDEMetadata

A visualisation of an imaginary decay chain: AmazonDE (parent isotope): decays into -> Hiddlestone, Robert Evans -> those then decay further into Samuel Jackson and L. Jackson. 
Hiddlestone decays into -> Robert Jr. Downey, which decays into Jeremy Renner (1961) and Scarlett Johansson (1969).
Each of those daughter isotopes can randomly decay into -> Laurence Fishburne (2025). Warning! Cross contamination through other areas through the daughter isotopes is highly possible.
2026-01-03

Did you know, that the Jedi were secretly working in 's metadata division? And did you know, that the Emperor was a huge fan? And when he found out about all the misspellings on AmazonDE, he issued to correct all those errors? 😏

2025-12-31

It's and I decided to look back over the past 3 months and share my thoughts about my little quest and my hopes for 2026 with you all.

It all started on the 28th of September, 2025, when I was searching for the Loki TV series on Blu-ray. As always, the search engines pointed me to AmazonDE—and when I followed the link, I was stunned. Why? Because the main actor’s name was misspelled. Instead of Tom Hiddleston, they had him listed as “Hiddlestone.”

I posted this on X, and @AmazonHelp quickly jumped in, promising to fix it. While I was speaking with them, I found two more listings with the same misspelling. I flagged those as well…but in the end, only one was corrected: the limited edition steelbook of Loki – Staffel 1.

A month later—life having kept me busy—I returned to AmazonDE to see if anything had changed. Of course, nothing had. So I started to dig deeper into their catalogue, and what I found was genuinely concerning. Mr. Hiddleston’s surname was misspelled in at least twelve listings, some of them dating back over a decade.

And it wasn’t just him. I found other actors affected too: Samuel L. Jackson, Chris Evans, Scarlett Johansson, Jeremy Renner, Robert Downey Jr., and Laurence Fishburne.
Each finding was documented in my online spreadsheet and also reported to AmazonDE, but no action were taken to correct any of them.
As of today, it’s been 94 days, and AmazonDE still hasn’t acted. Even @AmazonHelp’s dismissive response—calling it just “an extra ‘e’”—feels disrespectful. Disrespectful to the actor whose name they can’t be bothered to spell correctly. And that same actor, mind you, is currently being promoted by Amazon Prime Video for the upcoming season of The Night Manager. The hypocrisy is staggering.

Let’s be clear: these aren’t just names. These are people. People who worked relentlessly to turn their names into something recognised by audiences and respected by the industry. For many of them, it took years of effort, rejection, self-doubt, frustration, and perseverance to get where they are. The absolute bare minimum is to spell their names correctly.

And if you’re wondering why I’m doing this, the answer is simple:
Because I refuse to look the other way when I see something wrong.
Because I won’t let a massive corporation claim they support the very talents they profit from—while showing they can’t even respect their names.

My biggest hope for 2026—especially for January—is that AmazonDE will finally be held accountable. That either the Verbraucherzentrale (Germany’s consumer protection organisation) or Disney Germany will apply pressure, and those errors will finally be corrected.
And with a bit of luck, I’ll be able to hand over The Ultimate Infinity Stone – The Hiddlestone to its rightful owner, Mr. Hiddleston himself.

Client Info

Server: https://mastodon.social
Version: 2025.07
Repository: https://github.com/cyevgeniy/lmst