#GloriousTypo

2026-02-05

Well, look at this: on day 130, I found even more items on AmazonDE.
For anyone out there still thinking this is just a typo....think again.

is.gd/AmazonDEMetadata

2026-02-05

130 days
130 days of 20 ‼ listings worldwide & actors misspelled and miscredited. If this is just a , then why does it take that long to fix it?

is.gd/AmazonDEMetadata

130 Days

At this point, I’m convinced the credits are being guarded by a three-headed bureaucratic Cerberus who only responds to interpretive dance and 12-step escalation plans, and maybe the sacrifice of 2 unicorns, all known Infinity Stones, the one Ring and 20 gallons of dragon blood.

Sounds stupid? Yes, it does. 

But she is the ignorance of the world’s largest retailer for ignoring the misspelling and miscrediting of actors.

130 days of me trying to fix this.
130 days of being given generic answers.
130 days of being stonewalled by agencies.
130 days since Amazon has been informed of those errors.



#Namesmatter #RespecttheArtist #GloriousTypoAmazonHelp reply: @TanjaWho What a difference a single extra "e" can make. Apologies for the typo in the name "Tom Hiddleston". We've already forwarded this. Generally, you can always use the "Report an issue with this product" function on the respective product page. Thank you for your efforts. - DoreenAmazonHelp reply: @TanjaWho Oh no, you're right! We really appreciate you bringing this to our attention. Below (screenshot), you'll see the option "Report an issue with this product." You can use that to report this kind of error (and other issues) directly to our catalog team. In this case, we've already done it.
-MelanieLook at this rather stunning promotion image featuring Tom Hiddleston.
Quite a powerful visual, isn't it?
Now consider this:
AmazonDE, Prime Video and Amazon seem perfectly content promoting the new season of The Night Manager, using the face of a well-known and respected actor
- Tom Hiddleston - while continuing to ignore that his name has been misspelled for nearly a decade on listings for Season 1.
He is still listed as "Hiddlestone"
Tom Hiddleston is not a product, but a person - one whom YOU, Amazon, should have the decency to list properly on your platform.
AmazonHelp has been aware of this since the 28th of September - yet nothing changed.
FIX THIS NOW!
2026-01-27
2026-01-24

Day 118 of my quest to fix the mess across and other international storefronts.

I’ve just updated my findings in the public spreadsheet. If you’re curious, have a look: is.gd/AmazonDEMetadata 😏

2026-01-19

Dear Mr. ,
If no one else is going to fix it… I might as well apply for the job. Brand Guardian. Metadata Fixer. Keeper of Correct Letters.
So here is my official (and slightly mischievous) job application. For the role of Brand Guardian to the God of Mischief.
Applications like this don’t come with a resume. They come with spreadsheets, sass, and sword duels at dawn. 😉

2026-01-09

Want to see something interesting?

Search “tom hiddleston amazonDE ” on Google - and read what their AI overview says.

This is what 100+ days of documenting, emailing, tracking, and not giving up looks like.
Metadata matters. Names matter. And respect? Still overdue.


2026-01-06

100+ days of the world’s largest retailer failing to correct the names of major actors like Tom Hiddleston, Robert Downey Jr., Scarlett Johansson, Jeremy Renner, Chris Evans…
What does that say about how much they value the very artists they profit from?

is.gd/AmazonDEMetadata

The quiet erosion of personal identity in the age of algorithms.
When even a well-known name like Tom Hiddleston (and others) can be publicly miscredited for over a decade, and no one seems to care - what does that say about how we handle truth, recognition, and digital accountability?
#Namesmatter #RespecttheArtist #GloriousTypo
2026-01-06

Another small victory this morning! I found another rogue while working my way through the catalogue. I informed them of this error and they fixed it within hours.

2026-01-05

Day 99

A small VICTORY!
BMV-Medien.de fixed both their "Hiddlestone" errors. 👏
I think I earned myself another cuppa coffee this morning. 😊☕️

2026-01-04

Day 98

☢️ Warning: Exposure to prolonged metadata decay may result in uncontrollable eye-rolls and artist misattribution syndrome.

This is what happens when my inner geek breaks through. 😏

➡️ is.gd/AmazonDEMetadata

A visualisation of an imaginary decay chain: AmazonDE (parent isotope): decays into -> Hiddlestone, Robert Evans -> those then decay further into Samuel Jackson and L. Jackson. 
Hiddlestone decays into -> Robert Jr. Downey, which decays into Jeremy Renner (1961) and Scarlett Johansson (1969).
Each of those daughter isotopes can randomly decay into -> Laurence Fishburne (2025). Warning! Cross contamination through other areas through the daughter isotopes is highly possible.
2026-01-03

Did you know, that the Jedi were secretly working in 's metadata division? And did you know, that the Emperor was a huge fan? And when he found out about all the misspellings on AmazonDE, he issued to correct all those errors? 😏

2025-12-31

It's and I decided to look back over the past 3 months and share my thoughts about my little quest and my hopes for 2026 with you all.

It all started on the 28th of September, 2025, when I was searching for the Loki TV series on Blu-ray. As always, the search engines pointed me to AmazonDE—and when I followed the link, I was stunned. Why? Because the main actor’s name was misspelled. Instead of Tom Hiddleston, they had him listed as “Hiddlestone.”

I posted this on X, and @AmazonHelp quickly jumped in, promising to fix it. While I was speaking with them, I found two more listings with the same misspelling. I flagged those as well…but in the end, only one was corrected: the limited edition steelbook of Loki – Staffel 1.

A month later—life having kept me busy—I returned to AmazonDE to see if anything had changed. Of course, nothing had. So I started to dig deeper into their catalogue, and what I found was genuinely concerning. Mr. Hiddleston’s surname was misspelled in at least twelve listings, some of them dating back over a decade.

And it wasn’t just him. I found other actors affected too: Samuel L. Jackson, Chris Evans, Scarlett Johansson, Jeremy Renner, Robert Downey Jr., and Laurence Fishburne.
Each finding was documented in my online spreadsheet and also reported to AmazonDE, but no action were taken to correct any of them.
As of today, it’s been 94 days, and AmazonDE still hasn’t acted. Even @AmazonHelp’s dismissive response—calling it just “an extra ‘e’”—feels disrespectful. Disrespectful to the actor whose name they can’t be bothered to spell correctly. And that same actor, mind you, is currently being promoted by Amazon Prime Video for the upcoming season of The Night Manager. The hypocrisy is staggering.

Let’s be clear: these aren’t just names. These are people. People who worked relentlessly to turn their names into something recognised by audiences and respected by the industry. For many of them, it took years of effort, rejection, self-doubt, frustration, and perseverance to get where they are. The absolute bare minimum is to spell their names correctly.

And if you’re wondering why I’m doing this, the answer is simple:
Because I refuse to look the other way when I see something wrong.
Because I won’t let a massive corporation claim they support the very talents they profit from—while showing they can’t even respect their names.

My biggest hope for 2026—especially for January—is that AmazonDE will finally be held accountable. That either the Verbraucherzentrale (Germany’s consumer protection organisation) or Disney Germany will apply pressure, and those errors will finally be corrected.
And with a bit of luck, I’ll be able to hand over The Ultimate Infinity Stone – The Hiddlestone to its rightful owner, Mr. Hiddleston himself.
2025-12-30

When starts calling out ’s typos…
you know the multiverse is tired of waiting. ⌛️

90+ days. Still unresolved. Their silence speaks more than words.

As of late 2025, it has been documented that Amazon DE (Germany) misspelled Tom Hiddleston's name as "Hiddlestone" (with an extra 'e') across multiple product listings. ®
The misspelling has reportedly persisted for months, affecting various titles and high-value items, including:
• Marvel's Loki: Even high-priced items like the Limited Edition Steelbook (priced around 60€) featured the typo.
• The Night Manager: Reports indicate the actor's name was misspelled on listings for this series, with some estimates suggesting the error may have existed for nearly a decade.
• Kong: Skull Island: This title was also listed among those with the "Hiddlestone" typo.
The issue is part of a broader metadata failure on the platform that has also affected other major stars like Samuel L. Jackson, Chris Evans, and Scarlett Johansson, who have been credited with various bizarre errors. Despite public call-outs to the distributor (LEONINE), agents (CAA), and Amazon itself, the correction process for these listings has been described by observers as slow or non-existent.
2025-12-29

Day 92

If won’t hire a QA team…
I’ll simply invoice them for the one they inadvertently outsourced to me.
Payment due in 7 days. 😏
is.gd/NineRealmsQA

2025-12-29

Behold "The Ultimate Infinity Stone - The Hiddlestone". Conjured into existence by a particularly resistant miscredit across the multiverse.
I think it looks rather amazing in candlelight, don't you agree?

A handcrafted symbolic artifact called “The Hiddlestone,” designed as the Ultimate Infinity Stone. It features a polished blue-green labradorite crystal embedded into a reddish wooden plaque. Beneath the stone is a brass nameplate engraved with “The Ultimate Infinity Stone - The Hiddlestone.” The piece was created in response to repeated metadata errors on major retailer sites where actor Tom Hiddleston’s name was miscredited as “Hiddlestone.” The artifact symbolizes digital identity, accuracy, and creative protest against persistent misattribution.A handcrafted symbolic artifact called “The Hiddlestone,” designed as the Ultimate Infinity Stone. It features a polished blue-green labradorite crystal embedded into a reddish wooden plaque. Beneath the stone is a brass nameplate engraved with “The Ultimate Infinity Stone - The Hiddlestone.” The piece was created in response to repeated metadata errors on major retailer sites where actor Tom Hiddleston’s name was miscredited as “Hiddlestone.” The artifact symbolizes digital identity, accuracy, and creative protest against persistent misattribution.A humorous meme featuring the Marvel character Loki holding the glowing Tesseract. Instead of the cube’s normal texture, it displays the Amazon Germany logo. Loki looks solemn as white caption text reads: “I am burdened with glorious typos.” The meme references a real metadata issue where Tom Hiddleston’s name has been repeatedly misspelled as “Hiddlestone” on Amazon listings, poking fun at the situation.
2025-12-21

🎄 T-3 days:

Only three more nights before finds a beautifully wrapped surprise waiting under their imaginary tree.
It jingles with… potential. 🎄🎁

2025-12-11

Every artefact begins as an ordinary object. It’s the story behind it that turns it into something legendary.

More will be revealed over the weekend. 😏

2025-12-04

Day 67

Here is a complete timeline of everything I have discovered and actions I have taken in regards of the errors I found on as well as on .

2025-12-01

Day 64

While updating my spreadsheet yesterday, I noticed something big: is listed as the distributor on every wrongly credited title I’ve found so far on .

Looks like I just found the root of this metadata mess.

docs.google.com/spreadsheets/d

Client Info

Server: https://mastodon.social
Version: 2025.07
Repository: https://github.com/cyevgeniy/lmst