There have been several establishments called "Central Square Theatre" (or Theater) over the last century or so. The cinema pictured here at 573 Mass Ave (roughly where the alley next to H-Mart is today) opened in March 1919. It was one of dozens built by Nathan Gordon in his "Olympia" theater circuit. It later became part of the Paramount-Publix theater chain, subsequently run by regional operators Martin Mullin and Sam Pinansky (dba M&P Theaters, later as New England Theatres Inc).
Central Square Theatre closed in 1964. This photo is from late 1954 or early 1955. Photo credit at https://dome.mit.edu/handle/1721.3/34238 .
The movie featured on the marquee, Vera Cruz, has the distinction of being the first movie produced using "Superscope" (a widescreen development process that was more cost-effective than Cinemascope, as one could film using standard spherical lenses), and the first US film to be shot entirely on location in Mexico. It starred Gary Cooper and Burt Lancaster (also Ernest Borgnine and Charles Bronson). It was released by United Artists on 25 December 1954, did well at the box office, and was influential on later westerns. Mexican authorities allegedly did not like the way Mexicans were portrayed in Vera Cruz, and applied more stringent monitoring during filming of The Magnificent Seven in 1960.
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