I don't like Nutella, but that is just because here in Germany, you can only get the Northern version of Nutella with the chocolate/hazelnut ratio too heavy on the chocolate side. Original Nutella as sold in Southern Europe is amazing, although strangely unpopular in Germany, the Netherlands, and Scandinavia.
I absolutely love some non-Ferrero chocolate-hazelnut spread brands here in Germany like NussPli, which are close to the original Nutella recipe, very sweet and not very dark. If you live in the parts of Europe where they only sell Northern Nutella, you can try the filling of Ferrero Rocher which is actual Nutella, the original version.
#Nutella