I really think the reason behind this decline is the rise of YouTube for tech reviews and in-depth articles...
"Organic search traffic to some of the internet’s most-read tech publications has dropped by 58% since 2024, according to a new analysis from the SEO and GEO marketing firm Growtika.
The report pulled U.S. organic traffic estimates using Ahrefs for ten major English-language tech publications, including Wired, CNET, Mashable, The Verge, and PC Mag. Growtika then compared each publication’s peak traffic month in 2024 to January 2026. The publications had a combined peak traffic of 112 million in 2024. In January, those same publications only saw 47 million organic visits, a drop of 65 million.
Across the ten publications, The Verge saw the third steepest decline, falling from over 5.3 million organic visits in February 2024 to just 790,000 visits in January 2026. That’s an 85% drop. Seven of the outlets had at least a 50% loss in traffic, with CNET and PCMag sneaking under that at 47% and 41% traffic declines, respectively. Mashable fell the least, dropping 30% from 16.1 million organic visits in May 2024 to 11.3 million in January 2026.
It’s worth noting that all the figures pulled from Ahrefs are estimates and the decision to pull peak traffic months in 2024 instead of averages likely skews the figures. That said, the report lays out a compelling case that there has been a massive loss of organic traffic across tech journalism in just the past two years."
