Frank Zappa has a song from '73 called "I'm the Slime" (which was written originally about television).
It contains the lines:
'I may be vile and pernicious
But you can't look away
I make you think I'm delicious
With the stuff that I say'
And if that's not Twitter right now I don't know what is. Honestly, it's about a lot of media that we consume.
As someone who works in digital marketing, I'm blazingly aware of exactly how targeted ads are, and how much more targeted they are becoming. How much we as marketers partner with advertisers to literally feed you slime. I work B2B but B2C still has the same trends.
You can only do so much, and at some point you either get so paranoid you lose out on the benefits of being online, or you just... stop caring. As I watch Twitter go down, happily engaging on TweetDeck, where I've been exclusively for a decade or more, I have to wonder how many people aren't aware of the slime. Aware that all of us - even those of us who know it's there - are influenced by it.
And yet there are moments of beauty too. Friends - real true heart-friends - who come out of being engaged online. My ability to be a functional person with my disabilities and severely afflicted mental health is dependent on the community of people who support me - and all of those people except the one I married are online.
I met my husband in World of Warcraft by the way, so he doesn't get a pass either.
I'm currently splitting my time between being here and being on the birdsite. I suspect that I will slowly transition more and more to being here, because I'm tediously verbose on my best days, and "short blogs" like this are my jam.
Maybe I'll return to actual blogging - I have a blog still.
But for now I have a lot of thoughts, as the trainwreck that is Twitter continues to get gasoline poured on it at a steadily increasing rate.
#twitter #advertising #mastodon #SocialMedia #thinky #pondering #marketing