IAB Europe seeks industry input on ID solutions mapping: IAB Europe this week launched an initiative calling for advertising technology companies to contribute to its comprehensive addressability and measurement solution mapping. https://ppc.land/iab-europe-seeks-industry-input-on-id-solutions-mapping/ #IABEurope #AdTech #DigitalMarketing #Advertising #Addressability

LG Ad Solutions integrates with Viant to advance addressability in CTV: Partnership creates direct access to 45 million US connected devices through enhanced identity infrastructure for streaming advertising precision. https://ppc.land/lg-ad-solutions-integrates-with-viant-to-advance-addressability-in-ctv/ #Advertising #CTV #DigitalMarketing #Addressability #Streaming

ICYMI: ID5 partners with Future Today for CTV advertising addressability: Digital advertising identity provider teams with streaming publisher to enhance targeting capabilities across billion ad impressions. https://ppc.land/id5-partners-with-future-today-for-ctv-advertising-addressability/ #DigitalAdvertising #CTVAdvertising #Addressability #Targeting #StreamingMedia