Amazon DSP enhances display ad targeting with fold position controls: Amazon DSP launches new targeting features for display and native inventory, expanding advertiser control over ad placements. https://ppc.land/amazon-dsp-enhances-display-ad-targeting-with-fold-position-controls/ #AmazonDSP #DigitalMarketing #AdTargeting #DisplayAds #NativeAdvertising

Amazon DSP expands conversion modeling to account for off-Amazon campaign results: Amazon DSP's modeled attribution helps advertisers track and evaluate the complete impact of their advertising investments across various supply sources, including anonymous inventory. https://ppc.land/amazon-dsp-expands-conversion-modeling-to-account-for-off-amazon-campaign-results/?utm_source=dlvr.it&utm_medium=mastodon #AmazonDSP #DigitalMarketing #Advertising #ConversionModeling #Attribution

Amazon DSP introduces Similar Audiences beta: Amazon DSP launches Similar Audiences beta, using AI to expand advertiser reach without relying on third-party cookies or identifiers. https://ppc.land/amazon-dsp-introduces-similar-audiences-beta/?utm_source=dlvr.it&utm_medium=mastodon #AmazonDSP #DigitalMarketing #AIAdvertising #SimilarAudiences #AdTech

Amazon DSP expands related product targeting to third-party supply: Amazon DSP's Related Product Targeting now includes third-party supply, enhancing contextual advertising options for marketers. https://ppc.land/amazon-dsp-expands-related-product-targeting-to-third-party-supply/?utm_source=dlvr.it&utm_medium=mastodon #AmazonDSP #DigitalMarketing #ProgrammaticAdvertising #MarketingStrategy #PPC

Amazon DSP launches goal-based bidding to enhance brand campaign efficiency: New feature optimizes reach and frequency for brand awareness, available globally for Amazon DSP advertisers. https://ppc.land/amazon-dsp-launches-goal-based-bidding-to-enhance-brand-campaign-efficiency/?utm_source=dlvr.it&utm_medium=mastodon #AmazonDSP #DigitalMarketing #BrandAwareness #PPC #Advertising

Amazon DSP unveils next-gen ad tech for precise reach and performance: Amazon Ads announces innovations in campaign management, data integration, and AI-driven optimization for its Demand-side Platform. https://ppc.land/amazon-dsp-unveils-next-gen-ad-tech-for-precise-reach-and-performance-2/?utm_source=dlvr.it&utm_medium=mastodon #AmazonDSP #AdTech #DigitalMarketing #CampaignManagement #AIOptimization