Nielsen's Gracenote debuts program-level ad targeting for streaming TV: Gracenote Content Connect platform provides agencies and DSPs standardized metadata access for precise CTV campaign execution and brand-safe placements. https://ppc.land/nielsens-gracenote-debuts-program-level-ad-targeting-for-streaming-tv/ #StreamingTV #AdTargeting #CTV #DigitalMarketing #Gracenote
#AdTargeting
Amazon enables zip code-level ad targeting for Prime Video: Amazon's location-based interactive ads let advertisers customize national TV commercials with local pricing and details across thousands of zip codes. https://ppc.land/amazon-enables-zip-code-level-ad-targeting-for-prime-video/ #Amazon #PrimeVideo #AdTargeting #DigitalMarketing #LocationBasedAds
Meta plans to use AI chat data for ad targeting starting December: Meta will use interactions with its AI features to personalize content and ads from December 16, 2025, affecting over 1 billion monthly users globally. https://ppc.land/meta-plans-to-use-ai-chat-data-for-ad-targeting-starting-december/ #Meta #AI #AdTargeting #DigitalMarketing #Personalization
Do you know what is the cookieless marketing?
Cookieless marketing is a new approach to online advertising that has recently gained traction as a way to reach audiences without relying on tracking cookies. It offers marketing offers an exciting opportunity for marketers to reach targeted audiences without sacrificing user privacy.
Concept of cookieless marketing
Cookieless marketing is a concept that is gaining traction in the digital marketing world. It is a way to reach and engage customers without relying on cookies and other tracking technology. The idea behind cookieless marketing is to use more creative and targeted tactics that don’t rely on third-party tracking, as cookies have become increasingly controversial.
Cookieless marketing is a strategy that focuses on understanding consumer behavior and leveraging data to create personalized content and experiences. This data can come from a variety of sources, such as surveys, website analytics, and social media interactions. By leveraging this data, marketers can create content and experiences tailored to individual customers, helping to increase engagement and conversions.
Cookieless marketing can be used in a variety of ways, such as through email campaigns, targeted ads, and customized website experiences. Additionally, it can be used to create better customer segmentation and target audiences in a more precise way. By understanding the needs and interests of customers, marketers can create content that is more likely to be successful.
Cookieless marketing is a great way to reach customers without relying on intrusive tracking technology. By leveraging data from various sources and creating tailored experiences, marketers can increase engagement and conversions. As cookies become increasingly controversial, cookieless marketing is an effective way to reach customers without relying on third-party tracking.
Cookieless marketing’s impact on privacy
Cookieless marketing has become a popular way of marketing products and services to consumers in the digital age, but it can also have an impact on a person’s privacy. As more companies begin to embrace cookieless marketing, it’s important to understand the potential implications on privacy.
Cookieless marketing is an online marketing strategy that doesn’t rely on cookies to track user behavior. Instead, it uses alternative methods such as fingerprinting, device recognition, and machine learning algorithms to identify and target users. While this method can be effective in reaching the right audience, it can also be used to gain personal information without a user’s knowledge or consent.
Cookieless marketing can have a considerable impact on a person’s privacy, as it can be used to collect and store sensitive personal data, such as location data, browsing habits, payment information, and even medical information. This data can then be used for targeted advertising, which can be intrusive and potentially manipulative. Additionally, it can be used to develop detailed profiles of users, which can be sold to third parties without a user’s consent or knowledge.
As we see, cookieless marketing can be an effective way to reach the right audience, but it can also have a significant impact on a person’s privacy and security. It’s important to understand the implications of cookieless marketing on privacy and develop ethical standards on it as well as frameworks for data security and privacy for the cookieless era.
Impact of cookieless marketing on campaigns
Cookieless marketing has become an increasingly important part of our marketing campaigns as the use of cookies is on the decline. This form of marketing relies on other data sources such as IP addresses, device IDs, or other data points and machine learning to identify and target potential customers.
Cookieless marketing is a new approach to digital advertising that eliminates the use of cookies, which are small pieces of data used to track user activity and behavior on websites. The use of cookies has been a long-standing practice in digital advertising, but with the rise of data privacy concerns and regulations, many companies have begun to explore alternatives to cookies. Cookieless marketing offers a number of potential benefits to marketers, including improved ad targeting, better user experience, and better campaign results.
Improved Ad Targeting
One of the biggest benefits of cookieless marketing campaigns is improved ad targeting. By eliminating the reliance on cookies, marketers can target users more accurately based on their interests and behaviors. This allows marketers to create more personalized, relevant ads for their target audience and can lead to increased response rates and better campaign results.
Better User Experience
Another benefit of cookieless marketing is an improved user experience. By removing the reliance on cookies, marketers can ensure that users are not being tracked or monitored without their knowledge. This helps to build trust and can lead to better engagement with the brand.
Better Campaign Results
Finally, cookieless marketing can also lead to better campaign results. By eliminating the need for cookies, marketers can improve the accuracy of their targeting and can ensure that the right message is reaching the right audience. This can result in higher conversion rates and better return on investment.
Overall, cookieless marketing offers a number of potential benefits to marketers. It can improve ad targeting, lead to better user experience, and ultimately result in better campaign results. As data privacy regulations continue to evolve, cookie-less marketing is likely to become an increasingly important part of digital marketing strategies.
Cookieless marketing is a part of the emerging cookieless world
Cookieless marketing is an emerging trend that is revolutionizing the way digital marketers reach out to their target audience. As more and more people become aware of their online privacy rights, the use of cookies and other tracking technologies for marketing purposes is becoming increasingly difficult. Cookieless marketing offers a viable alternative that allows marketers to reach their target audience without relying on cookies or other tracking technologies.
Cookieless marketing is based on the idea that marketers should focus on the content of their messages rather than tracking metrics. This method of marketing is effective because it allows marketers to personalize their messages and engage with their target audience in a more meaningful way. By focusing on the content of their messages, marketers can better understand the needs of their target audience and tailor their messages accordingly.
Cookieless marketing also offers a unique opportunity to get creative with marketing campaigns. Marketers can use creative visuals, storytelling, and other creative elements to engage with their target audience in a more engaging way. This can help to build trust and loyalty with the target audience, resulting in higher conversion rates.
Finally, cookieless marketing is more cost effective than traditional marketing methods. By focusing on content-driven campaigns, marketers can reduce the cost of their campaigns and invest in more creative and effective initiatives.
Summary
Cookieless marketing is an effective alternative to traditional marketing that allows marketers to reach their target audience without relying on cookies or other tracking technologies.
#cookieless #marketing #adtargeting #advertising #business #learn #knowledge #audience #cookielessmarketing #data
Meta won’t allow users to opt out of targeted ads based on AI chats https://arstechni.ca/ecp6 #generativeai #Adtargeting #Instagram #onlineads #Facebook #whatsapp #privacy #Policy #MetaAI #meta #AI
Instagram head says company is not using your microphone to listen to you (with AI data, it won’t need to)
Mosseri's "we don't listen to your microphone" video dropped the same day Meta announced it'll use your AI chats for ad targeting.
The timing isn't an accident. When you're expanding surveillance, distract from the real story by denying the conspiracy theory.
Classic misdirection.
https://www.theverge.com/news/789991/meta-instagram-microphone-listen-ads-targeting-adam-mosseri
"The truth is actually very straightforward. Ordinary even. And that's even more unsettling.
"It's far more sinister than a hot mic," says Egelman.
There's no credible evidence that your phone runs a secret, always-on microphone to target ads, and there are clear technical and policy reasons why.
Independent researchers have gone looking for covert "listening" and found none, including a definitive 2018 Northeastern University study that has yet to be superseded. What they did catch in a handful of cases were screen recordings or image and video uploads to third parties. Creepy, sure, but not a hot mic.
Laws matter, too. The federal Wiretap Act bans intercepting conversations without consent, and many states (like California) require all parties to consent, stacking civil and even criminal liability on covert, continuous capture. An "always-listening for ads" feature would constantly record non-consenting bystanders and invite massive legal exposure. I know that's not completely reassuring, but that's why it's implausible in practice.
When I run the bar moment by ad-tech veteran Ari Paparo, he doesn't flinch. Paparo helped build the pipes — he founded the Beeswax DSP (acquired by Comcast's FreeWheel) and led product management at AppNexus/DoubleClick — so he's seen exactly how ad targeting really works.
"I'm very confident this is not happening. The phone is not actually listening to you," he says. "I would say that 100% of my colleagues in the advertising world agree with me."
I know that's a tough pill to swallow, but he offers the real and almost boring explanation for why it feels uncanny: People are predictable. "The ads are attempting to guess what you're interested in," he says. "It's all statistics."
Simple version, for the record: Ads follow your behavior. No listening required."
#iPhone #Apple #Surveillance #Privacy #DataProtection #AdTargeting
"The Austrian Federal Administrative Court on Monday said that newspaper Der Standard violated the EU’s data protection rules when introducing a "pay or OK” model on its website, confirming an earlier decision by Austria’s Data Protection Authority (DSB).
This "pay or OK" approach – introduced on the newspaper’s website when the EU's General Data Protection Regulation (GDPR) came into force in 2018 – gives users a choice between paying a monthly €9,90 fee to access the website without having their data tracked, or giving consent to data collection and processing for targeted advertising.
The Austrian privacy watchdog already said in its decision in 2023, that the approach of one of Austria's most-read newspapers was unlawful, as it only allowed a global consent or rejection. The EU's privacy law requires the option to consent to specific types of processing.
Der Standard appealed this decision and argued that such a "granular" consent is not doable in a "pay or OK" system, as it required tracking and statistics to sell its advertisement in the non-paid version."
#EU #GDPR #DataProtection #Privacy #PayOrOK #DataCollection #AdTargeting #Austria
"The darker consequence is that this will entrench Meta’s market domination. Exclusive knowledge of which ad works best across millions of campaigns gives it a unique advantage over rivals like Alphabet Inc.’s Google, TikTok and traditional agencies. And while the obvious first users will be small businesses, there’s no reason why larger ones might not want to reduce their ad-agency spending for Meta’s tools if they’re cheap and effective.
Of course, measuring “effectiveness” means trusting Meta’s metrics, per Zuckerberg’s you-don’t-need-any-measurement just “the results that we spit out.” That is a little bit like trusting a casino that deals the cards and runs the tables to tell you how well you’re doing. It’s a convenient closed loop for Meta. With no independent verification, the company could optimize ads to boost user engagement and benefit its platform rather than for advertiser success, and brands would struggle to know if that’s the case or not."
https://www.bloomberg.com/opinion/articles/2025-06-03/mark-zuckerberg-s-ai-slop-is-coming-to-ads
#AI #GenerativeAI #Meta #Facebook #Instagram #SocialMedia #AdTech #AISlop #AdTargeting
"I don’t doubt that Google has been thinking about this stuff for a while and that there are people at the company who deem it strategically irrelevant or at least of secondary importance to winning the AI race — the fate of the web might not sound terribly important when your bosses are talking nonstop about cashing out its accumulated data and expertise for AGI. I also don’t want to be precious about the web as it actually exists in 2025, nor do I suggest that websites working with or near companies like Meta and Google should have expected anything but temporary, incidental alignment with their businesses.
(...)
But I also don’t want to assume Google knows exactly how this stuff will play out for Google, much less what it will actually mean for millions of websites, and their visitors, if Google stops sending as many people beyond its results pages. Google’s push into productizing generative AI is substantially fear-driven, faith-based, and informed by the actions of competitors that are far less invested in and dependent on the vast collection of behaviors — websites full of content authentic and inauthentic, volunteer and commercial, social and antisocial, archival and up-to-date — that make up what’s left of the web and have far less to lose. Maybe, in a few years, a fresh economy will grow around the new behaviors produced by searchlike AI tools; perhaps companies like OpenAI and Google will sign a bunch more licensing deals; conceivably, this style of search automation simply collapses the marketplace supported by search, leveraging training based on years of scraped data to do more with less. In any case, the signals from Google — despite its unconvincing suggestions to the contrary — are clear: It’ll do anything to win the AI race. If that means burying the web, then so be it."
#Google #AI #GenerativeAI #AISearch #OpenWeb #AdTech #AdTargeting #OpenAI #News #Media
"Let’s not forget that the industry building AI Assistants has already made billions of dollars honing the targeted advertising business model. They built their empires by drawing our attention, collecting our data, inferring our interests, and selling access to us.
AI Assistants supercharge this problem. First because they access and process incredibly intimate information, and second because the computing power they require to handle certain tasks is likely too immense for a personal device. This means that very personal data, including data about other people that exists on your phone, might leave your device to be processed on their servers. This opens the door to reuse and misuse. If you want your Assistant to work seemlessly for you across all your devices, then it’s also likely companies will solve that issue by offering cloud-enabled synchronisation, or more likely, cloud processing.
Once data has left your device, it’s incredibly hard to get companies to be clear about where it ends up and what it will be used for. The companies may use your data to train their systems, and could allow their staff and ‘trusted service providers’ to access your data for reasons like to improve model performance. It’s unlikely what you had all of this in mind when you asked your Assistant a simple question.
This is why it’s so important that we demand that our data be processed on our devices as much as possible, and used only for limited and specific purposes we are aware of, and have consented to. Companies must be provide clear and continuous information about where queries are processed (locally or in the cloud) and what data has been shared for that to happen, and what will happen to that data next."
#AI #GenerativeAI #LLMs #Chatbots #AIAssistants #Privacy #AdTech #DataProtection #AdTargeting
"As early as 2017, Wynn-Williams writes, Facebook was exploring ways to expand its ad targeting abilities to thirteen-to-seventeen-year-olds across Facebook and Instagram — a decidedly vulnerable group, often in the throes of adolescent image and social crises.
Though Facebook's ad algorithms are notoriously opaque, in 2017 The Australian alleged that the company had crafted a pitch deck for advertisers bragging that it could exploit "moments of psychological vulnerability" in its users by targeting terms like "worthless," "insecure," "stressed," "defeated," "anxious," "stupid," "useless," and "like a failure."
The social media company likewise tracked when adolescent girls deleted selfies, "so it can serve a beauty ad to them at that moment," according to Wynn-Williams. Other examples of Facebook's ad lechery are said to include the targeting of young mothers based on their emotional state, as well as emotional indexes mapped to racial groups, like a "Hispanic and African American Feeling Fantastic Over-index."
"To me, this type of surveillance and monetization of young teens’ sense of worthlessness feels like a concrete step toward the dystopian future Facebook’s critics had long warned of," Wynn-Williams reflects."
https://futurism.com/facebook-beauty-targeted-ads
#SocialMedia #Facebook #Meta #Australia #AdTech #SurveillanceCapitalism #AdTargeting #Privacy #DataProtection
Engadget: Perplexity is building a browser in part to collect customer data for targeted ads. “AI company Perplexity announced in February that it was building its own browser called Comet. In a recent interview with the TBPN podcast, CEO Aravind Srinivas gave some insight as to why the business appeared to be branching out from its artificial intelligence focus: It’s to collect user data and […]
Another day, another attempt by Microsoft to extract as much revenue as possible from Office users:
"Microsoft has quietly launched a new version of Microsoft Office for Windows that can be used to edit documents for free, no Microsoft 365 subscription or Office license key required. This free version of Office is based on the full desktop apps, but has most features locked behind the Microsoft 365 subscription.
First spotted by Beebom, the free version of Office for Windows includes ads that are permanently on screen when within a document in Word, PowerPoint, and Excel. Additionally, this new free version of Office also only allows you to save files to OneDrive, meaning no support for editing local files.
To access the free version of Office, just skip the prompt to sign-in when you first run an Office app. From there, you will be given the choice to continue to use Office for free in exchange for ads and limited features. In this mode, you can open, view, and even edit documents, just like you can with the web version of Office."
#Microsoft #AdTech #Advertising #Surveillance #AdTargeting #AdTracking #MSOffice
"A global spy tool exposed the locations of billions of people to anyone willing to pay. A Catholic group bought location data about gay dating app users in an effort to out gay priests. A location data broker sold lists of people who attended political protests.
What do these privacy violations have in common? They share a source of data that’s shockingly pervasive and unregulated: the technology powering nearly every ad you see online.
Each time you see a targeted ad, your personal information is exposed to thousands of advertisers and data brokers through a process called “real-time bidding” (RTB). This process does more than deliver ads—it fuels government surveillance, poses national security risks, and gives data brokers easy access to your online activity. RTB might be the most privacy-invasive surveillance system that you’ve never heard of."
https://www.eff.org/deeplinks/2025/01/online-behavioral-ads-fuel-surveillance-industry-heres-how
#Privacy #Surveillance #CyberSecurity #AdTargeting #DataProtection #DataBrokers #DataBrokerage #RTB
Amazon DSP enhances display ad targeting with fold position controls: Amazon DSP launches new targeting features for display and native inventory, expanding advertiser control over ad placements. https://ppc.land/amazon-dsp-enhances-display-ad-targeting-with-fold-position-controls/ #AmazonDSP #DigitalMarketing #AdTargeting #DisplayAds #NativeAdvertising
Reddit clarifies subreddit ad targeting: Reddit explains subreddit ad targeting reaches engaged users across the platform, not just within specific communities. https://ppc.land/reddit-clarifies-subreddit-ad-targeting/?utm_source=dlvr.it&utm_medium=mastodon #Reddit #AdTargeting #Marketing #DigitalMarketing #SocialMediaMarketing
YouTube expands First Position ad targeting to all content in DV360: Google broadens availability of First Position ads on YouTube, allowing advertisers to reach target audiences across all content types. https://ppc.land/youtube-expands-first-position-ad-targeting-to-all-content-in-dv360/?utm_source=dlvr.it&utm_medium=mastodon #YouTubeMarketing #DigitalAdvertising #PPC #DV360 #AdTargeting
Google expands Privacy Sandbox: 90-day interest groups, deals, and click data: Google extends Privacy Sandbox interest group lifetime to 90 days, adds deal support and click data for improved ad targeting. https://ppc.land/google-expands-privacy-sandbox-90-day-interest-groups-deals-and-click-data/?utm_source=dlvr.it&utm_medium=mastodon #PrivacySandbox #GoogleAds #AdTargeting #DigitalMarketing #OnlinePrivacy
Client Info
Server: https://mastodon.social
Version: 2025.07
Repository: https://github.com/cyevgeniy/lmst