The Sharpie story: Inside a brand so strong that Starbucks is now depending on it
Sharpie defines a category. It’s simultaneously universal and personal, instantly recognizable, and ubiquitous. It’s such a strong brand, in fact, that Starbucks, a global juggernaut with a market cap of more than $100 billion, is in effect leaning on it for support.
[#TRADESHOW] #ALUMINIUM #CHINA 2025, taking place from July 9-11, 2025, at the #Shanghai New #International #Expo #Center, is #Asia’s premier #trade #show and networking #platform for the #global aluminium #industry. Celebrating 20 years of industry excellence, this #event is a focal point for #branding, #sourcing, #networking, and technical exchange across the entire aluminium #valuechain. https://cnbusinessforum.com/event/aluminium-china-2025/
#Bluesky Tip: Don’t chase every trend, lean into what aligns with your voice and audience. Consistent value beats chaotic virality every time. #branding #contentclarity #BlueskyTips #growauthentically
Real-life experiences make brands genuine, durable, and trusted. It's time to shift from top-down strategies to empowering communities in branding. UpHouse proves it—putting lived expertise at the core breeds authenticity and loyalty. Co-design uncovers hidden insights and earns the deepest connections. Build brands with the stories of those you serve. #Branding #Authenticity #CommunityDriven #CoDesign
Family biz branding is about legacy, not trends. Seek agencies that respect your roots while fueling modern growth. Balance updates with iconic elements. Collaborate, from workshops to launch—your story connects past and future. Choose wisely; authenticity makes change seamless. #FamilyBusiness #Branding #Legacy #Heritage #Rebranding
A memorable visual identity is a powerhouse for family businesses. It's not just about aesthetics—it's your story, values, and legacy. Real stories, thoughtful logos, purposeful colors, real photos, and consistent use make your brand irresistible. Authentic visuals create trust and loyalty, turning customers into lifelong fans. #FamilyBusiness #Branding #VisualIdentity #Authenticity #Design #Marketing #SmallBusiness
Watching the excellent Airport 24/7 on Channel 10 (featuring Melbourne Airport) and, as someone who loves both #branding and #aviation (and has worked in both), it's fun seeing what things they blur out. So far it's been ASICs (the red security badges that allow you to be airside unsupervised); name tags of Border Force officers; Binge logos on the aerobridges (Binge pays for advertising on Ch 10; can't show that logo for free!); and the old Jetstar livery on a couple of aircraft. #australia #TV
Unleash the power of STICKERS!
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#stickers #printmarketing #marketingtips #smallbusiness #branding #promotionalproducts #customstickers #design #funmarketing #tangiblemarketing #stickermagic
#Diseño 👩💻 El poder del Diseño Gráfico y Branding en eventos MICE 🌐 Más detalles 👉 https://sketchdesign1.blogspot.com/2025/06/diseno-grafico-branding-MICE.html #DiseñoGráfico #Branding #MICE
[#TRADESHOW] #ALUMINIUM #CHINA 2025, taking place from July 9-11, 2025, at the #Shanghai New #International #Expo #Center, is #Asia’s premier #trade #show and networking #platform for the #global aluminium #industry. Celebrating 20 years of industry excellence, this #event is a focal point for #branding, #sourcing, #networking, and technical exchange across the entire aluminium #valuechain. https://cnbusinessforum.com/event/aluminium-china-2025/
What is going on with the Tesla Robotaxi logo?
the Robotaxi wordmark isn’t suggestive of a company moving away from the Cybertruck aesthetic that has now become associated with Musk’s DOGE efforts.
#business #marketing #branding #logo #logos #graphicdesign #tesla #robotaxi #cybertruck #doge
https://www.fastcompany.com/91356707/what-is-going-on-with-the-tesla-robotaxi-logo
Spending money on a beautiful site, but visitors don't convert into customers? Often, strategic features beneath the surface make all the difference. If your site isn't converting as it should, it might be time to audit what's missing—or what's getting in the way.
Here are 5 mus...
Read more here 👉 https://bitskingdom.com/?p=22311
#Small Business #branding #features #marketing #smallbusiness #webdevelopment #website
https://bitskingdom.com/?p=22311
Brand Proposal Presentation Layout: Master Your First Impression with This Modern InDesign Template
Crafting a brand proposal is a defining moment. It’s the point where vision meets viability, where your creative ideas are presented for a client’s consideration. This single document must communicate professionalism, creativity, and a clear strategy. A truly effective brand proposal presentation layout does more than just list services and prices; it tells a story and builds confidence. It’s your brand’s handshake, and it needs to be firm. This is precisely where the modern and minimalist brand proposal template by RedGiant for Adobe InDesign comes into play, offering a sophisticated framework to ensure your ideas are not just seen, but felt.
What if you could present your next proposal with the polish of a top-tier design agency, without spending weeks on the layout? This template provides that exact opportunity. It’s a complete, 16-page solution designed to make a powerful impact.
You can download this template for free with an Adobe Stock trial subscription.
Download from Adobe StockPlease note that this template requires Adobe InDesign installed on your computer. Whether Mac or PC, the latest version is available on the Adobe Creative Cloud website—take a look here.
Minimalist Brand Proposal Presentation Layout by RedGiant for Adobe InDesign Download from Adobe StockThe Silent Power of a Flawless Proposal
Before we explore the template itself, let’s consider why the design of your proposal is so crucial. A potential client is looking for a partner they can trust. A cluttered, inconsistent, or poorly designed document can unintentionally signal a lack of attention to detail. On the other hand, a clean, modern, and cohesive presentation immediately communicates competence. It shows you value quality and understand the importance of a strong brand image, starting with your own.
This template is built on that very principle. Its design isn’t just for aesthetics; it’s a strategic tool. The generous use of white space gives your content room to breathe, ensuring your message is the hero. The elegant typography commands attention without shouting, and the consistent structure guides the reader seamlessly from one section to the next.
A Closer Look at this Modern Presentation Template
So, what makes this brand proposal presentation layout so effective? It’s a meticulously crafted balance of form and function. Designed in a 1920 x 1080 pixel format, it’s perfectly optimized for screen presentations, whether you’re sharing it over a video call or on a projector in a boardroom. The template includes 16 unique, pre-designed pages, covering every essential aspect of a comprehensive proposal.
You’ll find dedicated slides for:
The design is intentionally minimalist, featuring a sophisticated color palette of off-white, black, and a striking accent green. This clean look ensures the template is incredibly versatile. Whether you’re a freelance designer, a marketing agency, a tech startup, or a corporate consultant, this neutral aesthetic can be easily adapted to fit your own brand identity.
Why Adobe InDesign is the Professional’s Choice
You might be wondering, “Why InDesign?” While other programs are available, Adobe InDesign remains the industry standard for professional layout design for a reason. Its powerful grid system allows for perfect alignment and consistency across all 16 pages, something that is often challenging to achieve in basic presentation software.
The typographic controls in InDesign are unmatched. This template leverages that power with beautiful font pairings that you can easily customize. Furthermore, InDesign excels at managing high-resolution images and vector graphics, ensuring your presentation looks crisp and sharp on any screen. Using this brand proposal presentation layout in InDesign elevates your proposal from a simple slideshow to a professional-grade publication.
Your Brand, Your Rules: A User-Friendly Brand Proposal Presentation Layout
A powerful tool is only useful if you can actually use it. The beauty of this RedGiant template lies in its simplicity and ease of customization. You don’t need to be an InDesign guru to make it your own. All the text and image elements are set up as simple placeholders.
Adding your content is as easy as clicking on a text box and typing, or dragging and dropping your own images into the designated frames. Want to change the accent green to your brand’s signature blue? A few clicks in the color palette settings are all it takes. This customizable minimalist presentation layout empowers you to create a bespoke document that perfectly reflects your brand’s identity without having to design anything from scratch. It saves you invaluable time, allowing you to focus on what you do best: crafting a winning strategy for your client.
A Truly Versatile Template for Every Professional
The neutral and clean design makes this template a perfect fit for a wide array of industries.
This brand proposal presentation layout is more than just a template; it’s an asset. It’s a tool that helps you present your best self, enabling you to communicate your value with clarity and confidence. By handling the design, it frees you to concentrate on the substance of your proposal, ensuring your next pitch is your best one yet.
Feel free to find other trending graphic design templates for different creative needs here at WE AND THE COLOR.
#AdobeInDesign #AdobeStock #brandProposal #branding #design #graphicDesign
Brauchst du Hilfe bei einer #Website ( #WordPress u. a.), einem #Onlineshop, beim #Branding oder der Gestaltung von #Printmedien? Kontaktiere mich einfach hier ➡️ https://butlaix.de/kontakt/ für eine kostenlose Erstberatung. #BUTLAIXmedia
ASTRE Collective Visual Identity: How Parcour Studio Designed the Future of Sound https://weandthecolor.com/astre-collective-visual-identity-how-parcour-studio-designed-the-future-of-sound/204122
#design #graphicdesign #branding
ASTRE Collective Visual Identity: How Parcour Studio Designed the Future of Sound
Some design projects simply create a logo. Others build an entire universe. The ASTRE Collective visual identity, masterfully crafted by Istanbul-based Parcour Studio, falls firmly into the second category. It’s a remarkable case study in translating something as intangible as immersive audio into a tangible, compelling, and unforgettable visual language. This isn’t just about looking good; it’s about creating a system that feels as innovative and layered as the spatial audio experiences ASTRE Collective produces. When a brand’s mission is to pioneer the very future of listening, how do you even begin to capture that in a visual form? You start by looking back, and then you leap forward.
Parcour Studio’s work for ASTRE is more than just successful branding. It serves as a powerful reference for anyone interested in branding, graphic design, and the intersection of art and technology. It shows us how deep strategic thinking, coupled with a respect for history, can produce something truly groundbreaking. Let’s explore the thoughtful process behind this exceptional project.
ASTRE Collective Visual Identity Design by Parcour StudioThe Minds Behind the Magic: Meet Parcour Studio
To understand the brilliance of this project, you first need to meet the creators. Parcour Studio was founded in Istanbul in 2020 by Deniz Damar and Burak Tığlı, two designers with impressive pedigrees and a shared vision. Both are graduates of Marmara University’s prestigious Faculty of Fine Arts, with experiences at top European design schools, ENSAD Paris and ENSAD Dijon, respectively. Their combined experience in branding, strategy, editorial design, and illustration gives them a uniquely holistic perspective.
What truly defines Parcour Studio is their philosophy. They operate on a foundation of smart solutions, boundless creativity, and genuine teamwork. Instead of imposing a rigid style, they engage in a dynamic exchange of ideas with their clients. Their goal is to help brands reach their full potential by proposing timeless solutions that are built to evolve. This approach was essential for a forward-thinking client like ASTRE Collective.
More Than a Record Label: The ASTRE Collective Mission
So, what exactly is ASTRE Collective? Think of them as audio architects. They are an immersive record label focused on pushing the known boundaries of sound. Their work centers on producing, recording, and mixing for Dolby Atmos and Spatial Audio, creating an unparalleled listening experience for audiences. In fact, they are the only record label utilizing a unique two-channel Atmos mix, which allows them to deliver groundbreaking audio fidelity even on standard stereo platforms.
This venture is inspired by the legacy of music industry legend Mike Miller and his “Atmosphere Studios.” Miller’s pioneering work with artists like Harry Styles, SZA, and Tyler, The Creator has left a massive mark on the world of mixing. Consequently, ASTRE Collective carries this torch forward, aiming to support artists and develop innovative projects that will shape the future of music. The challenge for Parcour Studio was clear: how do you brand a legacy and a future at the same time? How can graphic design services convey such a complex, technical, and artistic mission?
Crafting the ASTRE Collective Visual Identity: A Nod to the Golden Age
Parcour Studio began its design process not by looking at current trends, but by turning to the golden age of the music industry. The 1960s and 70s were a time of incredible visual confidence. This aesthetic wasn’t just on iconic album covers and posters; it was also used by technology companies promoting their state-of-the-art music equipment. It was an era of bold, unapologetic design.
In contrast to the minimalist, often sterile, design approaches that came later, this period celebrated large, confident typography and fonts with strong, decorative character. This became a key reference point. The ASTRE Collective visual identity needed to feel both classic and futuristic, established yet experimental. By drawing from this rich visual history, Parcour Studio gave the brand a sense of authority and cultural resonance right from the start. It was a clever move, grounding a futuristic technology in a past that music lovers inherently trust and admire.
A Typographic Solution That Speaks Volumes
One of the most innovative elements of the project is its typographic system. In design, we often rely on standard tricks like bold or italics to create emphasis. Parcour Studio rejected this convention entirely. Instead, they developed a much more imaginative visual solution.
To highlight keywords, they enclosed them in soft, balloon-like shapes, subtly lifting them from the baseline of the text. What does this accomplish? First, it creates an incredibly strong and easily recognizable typographic mark that is uniquely ASTRE’s. You see it once, and you remember it. Second, it brilliantly references the brand’s identity. The floating shapes subtly evoke celestial bodies and the “atmosphere” central to their work. Isn’t that a clever way to embed meaning directly into the text? This is a prime example of how to create a visual identity for a record label that is both functional and deeply conceptual.
This choice is perfect for social media, creating instantly shareable and visually distinct text blocks that cut through the noise. It’s a design element that works just as well in a block of copy as it does as a standalone graphic.
A System of Symbols and Colors
ASTRE Collective isn’t a monolithic entity. It’s a brand that speaks to multiple fields within the music ecosystem. Because of this, it needed a unified voice and a coherent visual system that could adapt to different contexts. The solution Parcour Studio devised is a masterclass in brand strategy.
They designed a central symbol and a main logotype to ensure brand integrity across all activities. Then, they created sub-logos for various projects. To give this structure more depth, they defined ASTRE’s four foundational pillars with a unique color code:
Each pillar received its own color. These colors were then used to create a system of lines, generating adaptable visual forms that can be used in countless scenarios. This is where the ASTRE Collective visual identity transcends simple aesthetics and becomes a functional system. The colors aren’t just decorative; they carry specific meaning and help organize the brand’s offerings. The bold and vivid palette feels energetic and modern, perfectly reflecting the brand’s innovative spirit.
Why This Branding Resonates So Deeply
The collaboration between Parcour Studio and ASTRE Collective is a resounding success because it solves a complex problem with elegance and intelligence. It manages to:
For anyone searching for the best branding for music tech companies or innovative graphic design for audio brands, this project is a benchmark. It demonstrates that the most effective branding comes from a deep understanding of the client’s mission, a willingness to think systematically, and the creative courage to break from convention. The ASTRE Collective visual identity by Parcour Studio doesn’t just represent sound—it has a voice all its own.
All images © Parcour Studio. Feel free to find other graphic design and branding projects showcased here at WE AND THE COLOR.
ASTRE Collective Visual Identity: How Parcour Studio Designed the Future of Sound https://weandthecolor.com/astre-collective-visual-identity-how-parcour-studio-designed-the-future-of-sound/204122
Trademarks & Symbols: Minimalist Logos by Miguel Vaz & Ariel de Carli https://theinspirationgrid.com/trademarks-symbols-minimalist-logos-by-miguel-vaz-ariel-de-carli/ #branding #logos #LogoDesign #GraphicDesign #DesignInspiration #DesignInspo #inspiration #InspirationGrid
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