Lmst

The same figure of an older North African man in traditional clothes seems to be printed on a (lottery?) ticket attached to this bottle of "Hamoud" from 1939 - which is interesting, as I've not seen him depicted in other adverts for "Hamoud Boualem"!

#DrinkingStudies #History #Historians #Colonialism #softdrinks #FrenchColonialism #Algeria #HistoryOfAlgeria #ColonialAdverts

Black and white drawing. On the right there is a dark bottle, on which it says "veritable". Underneath the lid is a sticker - a ticket - which is bigger than it would be in reality. On the sticker is an older man with a white beard and glasses, in North African traditional clothes, holding up one finger of his right hand. Around the sticker, it says: "Véritable limonade HAMOUD". Next to the bottle, it says "HAMOUD, la bonne limonade", and, in French, "demand, attached to the large bottle, the premium ticket". Below it is the address of the "Compagnie des Boissons Gazeuses Hygiéniques d'Alger".

This advert can be found in "L'Information Nord-Africaine", published on the 28.12.1939, p. 2.

I love that this 1934 #ColonialAdvert for the Algerian wine "Royal Kebir" was printed in the journal "La Famille française (Alger)", which was in turn published by the "League of Large French Families of Algeria". Large families, wine & cigarettes...

I've also always wondered about the claim that it was "drunk all over the world"!

#HistoryOfWine #DrinkingStudies #FrenchColonialism #HistoryOfAlgeria #ColonialAdverts #NorthAfrica #Maghreb

Drawn advert for "Royal Kebir", black on white. It shows, in a black frame, a bottle of wine, standing next to a full glass of red wine and a smoking cigarette on an ashtray. Next to it, it says "Royal Kebir". Below it, there is text in French in a larger black frame. It says: "the dean of Algerian fine wines" "is drunk all over the world", and "Frédéric Lung, Alger".

This advert was published in "La Famille française (Alger)", on the 01.03.1934, p. 44.

For the 1931 #ColonialExhibition in Paris, Renault published this map of the "main Renault rallies in Africa and Asia" (with the years of their establishment). Very much in the spirit of adventure, just like the #ColonialAdverts above!

#ColonialTourism #Transport #HistoryOfTransport #Maghreb #FrenchColonialism #NorthAfrica #History

This image shows a map of Africa, Southern Europe and the Middle East, with lines going through it, showing the main routes Renault established in Africa and Asia, as it says below the image. Most of the lines go from Algiers and Oran to Gao in Mali. Below the image is a list of 16 different routes.

This image was published in the "Bulletin commercial des usines Renault", on the 01.06.1931, p. 2.

What a fascinating - & utterly unappealing! - mix of products which must clearly have been perceived - as these adverts were published & thus recommended in the "Bulletin médical de l'Algérie" - as medicinal by French readers in Algeria in 1892!

Which one would you choose, if you had to try one?

#DrinkingStudies #HistMed #ColonialMedicine #ColonialAdverts

This is a page in the "Bulletin médical de l'Algérie" from 1892, showing adverts for "Pastilles & Elixir Bouty" (with "pepsin-cocaine"), for "Vin de Vial" (with "quina, meat juice & lacto-phosphate of lime") & for "Vin Girard" (a "iodine-tannic phosphate wine" with a "cod liver oil substitute").

#DrinkingStudies #histmed #ColonialMedicine #ColonialAdverts #History #Historians #wine #Maghreb #Algeria #Colonialism

This image shows a printed page in a newspaper, black on white, but rather blurred. It shows three adverts, each outlined by a decorative border. The top one - for the "pastilles and elixir Bouty" - has the ingredient of "pepsin-cocaine" and was recommended for stomach disorders. The second one, "Vin de Vial", with "quinine, meat juice and lacto-phosphate of lime" was recommended as a tonic to ill and recovering people, to be consumed three times a day. The third one, "Vin Girard de la Croix de Genève", was a "iodo-tannic phosphate wine" with a cod-liver oil substitute, recommended for people chest diseases, rheumatism, asthma, bronchitis, heart conditions and more.

This page can be found in the "Bulletin médical de l'Algérie", published on the 01.11.1892, p. 96.

Another of these fables of La Fontaine that were adapted in these bizarre adverts by "La Cigogne" was the story of the "Iron Pot and the Earthenware Pot", which here ends, however, by stating how sad it would have been, "to break a pot of 'La Cigogne' beer".

#DrinkingStudies #ColonialAdverts #History #Historians #Beer #Alcohol #HistoryOfBeer

While the #ColonialAdvert for "La Cigogne" in my first post showed a scene from "Kalila wa Dimna" with the improvised ending of the tortoise enjoying a glass of beer after its flight, most portrayed the fables of La Fontaine - without any connection to beer!

#DrinkingStudies #ColonialAdverts #AlcoholInIslam #History #Historians #alcohol #Beer #HistoryOfBeer #colonialism

Other #ColonialAdverts for "Clacquesin" were, of course, in French only. This one here - from 1921 - simply claimed that "Clacquesin is the most invigorating, the most refreshing, the most pleasant of aperitifs", whereas the advert for "Bénédictine" next to it stated that it "strengthens delicate stomachs"! This was often portrayed as one of alcohol's main advantages in the hot climates of France's colonial empire.

#DrinkingStudies #FrenchColonialism #Orientalism #alcohol #aperitif #colonialism

This image shows two adverts, side to side. On the left is an advert for the French aperitif Clacquesin, claiming that it "is the most invigorating, the most refreshing, the most pleasant of aperitifs". The one on the right is for the French aperitif Bénédictine, which is described as "strengthening delicate stomachs".

These adverts can be found in "Alger-Programmes, le petit Echo des théâtres et concerts de l'Algérie", published on the 10.12.1921, p. 1.

The third #ColonialAdvert claims - in French, published in 1941 - that, "by purchasing Algerian Lottery tickets, you are contributing to the recovery of Algeria".

#ColonialAdverts #FrenchColonialism #Orientalism #History #Historians #NorthAfrica #Maghreb #Algeria

Now, I do not work on the "Loterie Algérienne" - or the French "Loterie Nationale"! - but some of their #ColonialAdverts (from the late 1930s/early 1940s) are amazing. All of these were published in Francophone newspapers in Algeria between 1939 and 1941!

As always, I am not sure if these strongly Orientalised images were meant to appeal to North Africans or to Europeans.

#ColonialAdverts #FrenchColonialism #Orientalism #History #Historians #NorthAfrica #Maghreb #Algeria

This is a drawn image in black and white. It shows a man in traditional North African clothes, playing a flute. In front of him is a snake (a cobra?), whose head, however, seems to be made up of a money bag. Above and below him, it says, in French: "To charm fortune, buy a National Lottery ticket".

This image can be found in "Le Progrès, journal de l'arrondissement de Guelma", published on the 22.12.1941, p. 2.

This is a drawn image, in black on yellowish newspaper paper. It shows an older North African man with a white beard and in traditional clothes and a turban, smiling towards the reader. He holds up, in his right hand, a bag filled with money, some some banknotes sticking out. Above him, it says, in French: "Algerian lottery" and, in Arabic, "Algerian papers of fun" [???] - maybe I am reading it wrong. Next to him, it says, in French: "A ticket can sweeten your future!!"

This image can be found in "L'Écho syndical du personnel de la Banque de l'Algérie", published on the 01.07.1939, p. 2.

This image shows part of a text from a newspaper, black on white. In a cross, it says, in French, "Lottery", from up to down, and "Algerian", from left to right. It also says: "200,000 tickets, 1 in 5 chance", and, importantly, "By purchasing Algerian Lottery tickets, you are contributing to the recovery of Algeria".

This advert can be found in "Mostaganem, Journal de l'économie politique régionale", published on the 22.11.1941, p. 1.

There were also #ColonialAdverts for the anisette "Phénix" that included some Arabic - which is rare! This one here, found in "L'Echo de la presse musulmane" - a publication in French & Arabic, notably - advertised in 1936 in both languages for the "famous" Algerian Phénix.

#DrinkingStudies #ColonialAdvert #FrenchColonialism #Orientalism #History #Historians #NorthAfrica #Maghreb #Algeria #alcohol #aperitif #colonialism

This advert is a black and white drawing. It shows a middle-aged European woman in elegant clothes in a hat and gloves, seated at a table. In front of her is a glass, a bottle of Phénix and a bottle of water. She has raised her right arm in the air, signaling and smiling. Above her her, it says: "Your aperitif". Below her, it says, in capitals: "Anisette Phénix". Below this, there are a few words in Arabic, advertising for the "famous" Phénix.

This advert can be found in "L'Echo de la presse musulmane", published on the 04.07.1936, p. 3.

Not #ColonialAdverts, but the logos for "Le Cheminot Algérien" - "The Algerian Railwayman", printed on every title page - are amazing. These two examples - showing cities in Algeria - are from the 1930s and I love the detail in them!

#FrenchColonialism #Orientalism #History #Historians #NorthAfrica #Maghreb #Algeria #colonialism #historictrains #oldnewspapers

This #ColonialAdvert from 1928 is for the CTM, the "Compagnie de Transports au Maroc", published in "L'Algérie Illustrée". Such adverts also repeated the harmful colonial binaries of progress (the car) vs. tradition (the North Africans), agency vs. passivity, etc.

#ColonialAdverts #FrenchColonialism #Orientalism #History #Historians #NorthAfrica #Maghreb #Algeria #Morocco #transport #cars

Drawn advert in black and white, blurry. It shows a map of Morocco with roads between big cities. Below it is a car in front of a North African city. On the forefront, on the right, are three Moroccans, in traditional clothes. One of them seems to be looking at the car. Above it, it says: "Tout le Maroc par la CTM (Compagnie de Transports au Maroc)". Below the image, it says: Société Générale de Transports & Tourisme au Maroc" and "Route de Rabat à Casablanca".

The advert can be found in "L'Algérie illustrée", on the 01.10.1928, p. 26.

And another amazing #ColonialAdvert for a car manufacturer! This one - for the French company "Latil" - was published in the newspaper "L'Afrique du Nord illustrée" in 1928. A fascinating - and illogical! - mix of "exotic" colonial imagery!

#ColonialAdverts #FrenchColonialism #Orientalism #History #Historians #NorthAfrica #Maghreb #Algeria #colonialism

The image is a black and white drawing, showing a black pyramid shape. In this pyramid, there is a large (African) elephant, facing to the left, with a rider and - I guess - an Indian howdah, with a passenger. In front of this elephant is a truck, driving towards the reader. Underneath this image it says, in large letters: "LATIL". On the right hand side, next to the pyramid, it says: "vans, trucks, tractors, buses, coaches, municipal vehicles" in French and gives an address in Algiers.

This advert was published in "L'Afrique du Nord illustrée", on the 19.05.1928, p. 57.

And yet another rather famous example of #ColonialAdverts for alcohol in North Africa showing the consumption of soldiers. It is amazing how similar all of these adverts are!

#DrinkingStudies #MilitaryHistory #FrenchColonialism #NorthAfrica #Orientalism #Aperitif #History #Historians

This drawn image for "Amer Picon" shows a soldier, wearing the uniform of the tirailleurs algériens, in front of a yellow background. He carries a total of six bottles of alcohol in his arms and is smiling broadly. The advert informs its readers that Amer Picon is "le plus riche en quinquina", i.e. "has the most quinine".

I've come across a series of "humorous" #ColonialAdverts for the anisette "Phénix" produced in Algiers, published in "Le Petit Marocain" in the 1950s, which played with the idea of "Phénix" being of a better quality than other comparable drinks.

#DrinkingStudies #ColonialAdvert #FrenchColonialism #Orientalism #History #Historians #NorthAfrica #Maghreb #alcohol #aperitif #anisette #pastis #colonialism

Black and white sketch showing a man and a monkey seated at a little table with a waiter standing next to them. The man says, pointing at both himself and the monkey: "For him, an anisette... for me a pure one, a Phénix!!"

Image available via Gallica: https://gallica.bnf.fr/ark:/12148/bd6t51326370/f2.item.r

Black and white sketch showing a man seated at a table, talking to a waiter standing next to them. He holds his right hand up, with his fingers up, together, shaking it knowingly. The man says: "I want a Phénix, but... listen well: pure, a real anisette from Algiers..."

Image available via Gallica: gallica.bnf.fr/ark:/12148/bd6t51326234/f2.image.r

Black and white sketch of a man in a swimming suit at a beach, under a parasol. In front of him is a little table with a glass on. The man says: "No holidays without Phénix, the anisette from Algiers..."

Image available via Gallica: https://gallica.bnf.fr/ark:/12148/bd6t51325937/f2.image.r

There are several versions of this famous #ColonialAdvert for "Absinthe Mugnier" (produced in Dijon), all of them showing a man in the uniform of the "tirailleurs algériens".

#DrinkingStudies #ColonialAdverts #FrenchColonialism #Orientalism #History #Historians #NorthAfrica #Maghreb #alcohol #aperitif #absinthe #colonialism

This drawn advert for "Absinthe Mugnier" shows a presumably Algerian soldier. He is wearing the blue uniform of the tirailleurs algériens. He looks longingly at a bottle of absinthe in his left hand. The text says "Absinthe Mugnier, Frédéric Mugnier, seul fabricant, Dijon".

Most often in #ColonialAdverts for coffee, North Africans took on the role of servants. This one for "Salam" coffee makers, showing a North African man holding up a tray while smiling towards the reader, can be found in "L'Afrique Du Nord Illustrée" in December 1928.

#Colonialism #Orientalism #DrinkingStudies #NorthAfrica #HistoryOfCoffee #Algeria #Maghreb #FrenchColonialism #History #Historians

Black and white drawing, showing a North African man in traditional clothes, holding up a tray with a "Salam" coffee maker on it, while smiling towards the reader. The coffee maker has steam coming from it. Below the image are addresses in Paris, Oran and Casablanca.

Available via Gallica: https://gallica.bnf.fr/ark:/12148/bpt6k5583791k/f6.item

These are just two of these postcards by the French apéritif St Raphaël that featured their two waiters in colonial contexts. Similar ones can be found for all French colonies, but also for certain places and events in France.

#DrinkingStudies #ColonialAdverts #FrenchColonialism #History #Historians #Madagascar #WestAfrica #alcohol #aperitif #colonialism

This is a postcard, featuring a colourful drawing. It shows a scene set at a lake (?) in Madagascar. In the front, on the left, are a few palm trees, with a dark-skinned man with a straw hat sitting underneath it, facing towards the horizon. To his right is a boat, with another dark-skinned man rowing. The two passengers in the boat are the two St Raphaël waiters. They each carry a tray with a bottle on top. One is called "Rouge" (and is all red), the other is called "Blanc" (and is all white). In the background, we can see the other side of the lake. Underneath the image, it says: "Madagascar. Édition 'St Raphaël, Quinquina'".

This is a postcard, featuring a colourful drawing. It shows red-brownish buildings similar in style to the Great Mosque of Djenné in Mali - but they are much smaller. There are also a few palm trees. On the right, a group of three African men is sitting outside one of these buildings. Two of them are dressed in white, one in green. A few more people can be seen in the background. On the left hand side, there are the two St Raphaël waiters, walking towards the right. They each carry a tray with a bottle on top. One is called "Rouge" (and is all red), the other is called "Blanc" (and is all white). Underneath the image, it says: "Afrique Occidentale Française. Édition 'St Raphaël, Quinquina'".

The apéritif St Raphaël placed adverts in colonial newspapers & created postcards of their iconic two waiters popping up in places throughout France's colonial empire. This 1926 #ColonialAdvert highlights their success (in North Africa?) in the early 20th c.

#DrinkingStudies #ColonialAdverts #FrenchColonialism #History #Historians #NorthAfrica #Maghreb #Algeria #alcohol #aperitif #colonialism

#ColonialAdverts

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