📊 Scopri come la Digital Analytics può rivoluzionare il Terzo Settore! 3 casi studio reali guidano il cambiamento. #DigitalAnalytics #TerzoSettore 💼

🔗 https://www.tomshw.it/business/la-digital-analytics-per-il-terzo-settore-3-casi-studio-reali

🎓 The 3rd session of the Attribution Masterclass was a blast! 🚀

Key points:
- Incrementality measures conversions or clicks that wouldn’t happen otherwise.
- MMM provides a big-picture view, analyzing historical data.

These methods address challenges like dark social, cross-device journeys, and long sales cycles.

Blog post with my notes: https://buff.ly/4eISaUR
Waitlist for the next cohort: https://buff.ly/4fxvjfD

#MarketingAttribution #DigitalAnalytics #MMM #Incrementality

🎓 In part 2 of the *Attribution Masterclass*, Timo and Barbara covered these key areas for multi-touch attribution:

1. **UTM Tagging**: Ensure consistency to maintain reliable data.
2. **User Journeys**: Address challenges with tracking user journeys across platforms.
3. **User Data Stitching**: Use unique IDs to link interactions for a clearer view.
4. **Attribution Models in Amplitude**: Compare data-driven, first-touch, last-touch models for actionable insights.

#digitalAnalytics #analytics

People will joke and denigrate "keyboard warriors", as well as protestors and third party candidates, for making noises without influencing the outcomes of the duocracy politick machine.

Believe it or not, there are actual #digitalanalytics teams doing keyword and sentiment analysis for political campaigns on #socialmedia- they know what's popular and what's not. Vote shaming to keep people in line works too, otherwise there wouldn't be any point in hiring #influencers.

A simple interactive Google Sheets app:

Enter the URL of a sitemap, enter a word (or regex), and see how much content/coverage they have on the topic.

This is made with four formulas, utilizing two functions.

Let me know how you would like this to be improved.

https://bit.ly/3yEulye

#DataScience #SEO #SEM #DigitalMarketing #DigitalAnalytics #Analytics #Googlesheets #Excel

Day 41 of #100DaysOfCode:

Tried to parse a log file with 4.6 Billion lines until it crashed my computer. There should be a better way to do that.

I settled for 100 Million lines. (16 minutes, and one line of code)

You can get started here:

https://bit.ly/3oQhjWw

#DataScience #Python #SEO #DigitalAnalytics #logfile

Day 40 of #100DaysOfCode:

🟦🟦🟦🟦⬜⬜⬜⬜⬜⬜ 40%

Added an interactive treemap visualization to the URL analysis app, to view first two levels of a website's URL structure.

Try it out here:

https://bit.ly/3U7fROl

#DataScience #Python #SEO #SEM #DigitalAnalytics #DigitalMarketing #BrightonSEO

Day 39 of #100DaysOfCode

Custom log file analysis

🔵 Create log files any way you want using any format you want
🔵 Log the events you want, answer questions that you care about
🔵 Real example with actual data

https://bit.ly/4aRAkOs

#DataScience #Python #Logfiles #DigitalMarketing #DigitalAnalytics #SEO

Day 30 of #100DaysOfCode

🟦🟦🟦⬜⬜⬜⬜⬜⬜⬜ 30%

Update the URL analysis app to use parquet for much much better performance.

Try it out here:

https://bit.ly/3U7fROl

#DataScience #Python #SEO #SEM #DigitalAnalytics #DigitalMarketing

Finding internal broken links is much easier than external ones with the crawlytics links function.

After crawling a website:

🔵 Get the link summary table with crawlytics[.]links
🔵 Filter the error pages from the crawl table by any status code you want e.g. >=400, != 200, etc.
🔵 Merge the two tables
🔵 Done

Here is a notebook if you want to test it out:

https://bit.ly/43dKhCB

#advertools #DataScience #SEO #Python #DigitalAnalytics #DigitalMarketing

External link analysis with the #advertools crawlytics module

🔵 Use the links() function to map all links on website (URL, anchor text, nofollow, internal/external)
🔵 Count the most linked-to domains
🔵 Crawl external links and get status codes
🔵 Locate broken external links on the website using their location and anchor text
🔵 Enjoy

Get a copy of the HTML report (includes link to code repo):
https://bit.ly/48OowL5

#DataScience #SEO #Crawling #Python #DigitalAnalytics #DigitalMarketing

Data Science with Python for SEO Course: This Monday!
Get the full details and join here:

https://bit.ly/dsseo-course

If you have any questions let me know, and if you think others might benefit, please let them know.

#DataScience #SEO #Python #DigitalMarketing #DigitalAnalytics #advertools #pandas #plotly #DataVisualization

In the latest release, auto-throttling* is enabled by default. The intervals between requests are dynamically adjusted to ensure you are not overwhelming servers.

Check it out here:
https://bit.ly/49kHBp4

#SEO #TechSEO #DataScience #Python #digitalanalytics

*magic provided by #scrapy
2/2

Internal links: How interlinked are the different sections of a website?

🔵 Using adv[.]crawlytics[.]links we get a mapping of all links (source -> destination)
🔵 Using adv[.]url_to_df we get each component of those links (scheme, domain, path, etc)
🔵 Count the combinations of the first directories to get the number of links from/to each section of the website

What do you think?

#DataScience #digitalanalytics #Python #advertools #SEO

Hey tech enthusiasts! :blobcatwut:
Our first talk of 2024 is all about Matomo: AI, Ethics & Web Analytics.
https://www.meetup.com/webmardi/events/297773681/
#matomo #digitalanalytics #freesoftware

Missed Marissa Goldsmith's enlightening talk on GA4? No worries! As promised we've got you covered with a recap of all her key insights, new features, and what's changed in the GA4 landscape.

Watch the replay: https://www.youtube.com/watch?v=IOa5Bs8e12E

#GA4 #DigitalAnalytics #WordPressDC #WordPress #WPDC

#GSC analysis report template - 1st version

Discussed in #advertools office hours tomorrow

Here's a copy of the current report. Would love any recommendations, issues, suggestions...

https://bit.ly/48BApVI

#GoogleSearchConsole #DigitalAnalytics #SEO #DataScience #Python #advertools Report created using @Posit 's Quarto

Serendipity brought me to a splendid metaphor by Kevin Hartman in his famous book about digital analytics.

"Think of the role measurement plays in marketing as sailing with a compass. [...] Although the compass’s dial may flicker from time to time, analysts can trust and depend on its guidance."

Any better metaphor to explain the importance of Digital Analytics for marketing?

#analytics #digitalAnalytics

Reversing* how your data is mapped can be useful in many ways.

*Reversing
Movie-based categorization:

movie1: action, comedy
movie2: comedy, romance

Reverse it to be genre-based:

action: movie1
comedy: movie1, movie2
romance: movie2

Example with full crawling of the top 200 movies and how to reverse the mapping:

https://bit.ly/3YO6PYv

#DataScience #Python #StructuredData #DigitalAnalytics #SEO #SEM

⬆️🧵 @KNIME #DataApp Examples 🧵⬇️

#GoogleAnalytics API can be inspected via this data app given a time window, a geographical location and users/session setting. #NoCode can help you provide a custom experience for your #DigitalAnalytics use cases.

Check the workflow at:
hub.knime.com/-/spaces/-/latest/~R8fsXF-q1tBk5WeB/

#lowcodenocode #datascience #dataviz #frontend #KNIME