Cashback und Prämien steigern Empfehlungsbereitschaft deutlich https://www.experten.de/id/4939184/Cashback-und-Praemien-steigern-Empfehlungsbereitschaft-deutlich/ #Kundenbindungsprogramme #Versicherungsmarketing #Versicherungsvertrieb #DigitaleKommunikation #Empfehlungsmarketing #Versicherungskunden #Versicherungsstudie #Marketing&Vertrieb #Marketing&Vertrieb #Prämienprogramme #NetPromoterScore #Weiterempfehlung #Kundenbindung #ThemadesTages #SiriusCampus #Assekuranz #Loyalität #Cashback

WeWork Costa Rica colocó más de 1.800 espacios de trabajo en el 2024

San José, 11 dic (elmundo.cr) – Con un crecimiento del 27% en 2024, cifra que representa más de 1.800 nuevos espacios de trabajo y la incorporación de 93 empresas, WeWork Costa Rica consolidó su posición como líder en espacios de trabajo flexibles. En línea con esta tendencia, la compañía anunció sus planes para los pr [...]

#EconomíaYNegocios #Empleo #NetPromoterScore #Sauma. #TrabajoFlexible #WeWork

https://elmundo.cr/economia-y-negocios/wework-costa-rica-coloco-mas-de-1-800-espacios-de-trabajo-en-el-2024/

I've been thinking about all the customer satisfaction surveys whose first question is, "After your recent interaction with us, how likely are you to recommend us to a friend or colleague?" Yes, that's right, the all-important "net promoter score."
No. Just no.
#customerSatisfaction #NetPromoterScore
🧵1/6

The NPS Is Dead – How we killed it with Incentives

I suppose most people in IT have encountered the Net Promoter Score (NPS) in some form. If you’re unfamiliar with it, just check out the Wikipedia article.

In brief, the Net Promoter Score (NPS) is a metric used to gauge customer loyalty and satisfaction. It’s calculated by asking customers how likely they are to recommend a product or service on a scale from 0 to 10. The score is then derived by subtracting the percentage of detractors (those who score 0-6) from the percentage of promoters (those who score 9-10).

It sounds good, and for a time, it served its original purpose well!

[…]

https://www.locked.de/the-nps-is-dead-how-we-killed-it-with-incentives/

#Feedback #Manipulation #NetPromoterScore #NPS #PerformanceMetrics

If you see a #NetPromoterScore survey like this, it is your solemn duty to fuck with the numbers until product leadership stop basing decisions on shitty metrics like NPS.
https://aus.social/@RanTLaw/112764894268232547

I wrote a thing about why I don't like #NetPromoterScore (NPS), and in particular why I don't think it's helpful to use it within a #university to measure student satisfaction with #teaching.

https://djac.au/2023/08/measuring-the-teaching-vibe-with-net-promoter-scores-or-not/

Net Promoter Score (NPS) is a Dangerous Metric 👻

The Problems with Net Promoter Score:
* "Never ask about future actions"
* An awkward scale
* No actionable feedback
* Mostly used to show off

Read the details and learn about alternatives:

➡ https://open.substack.com/pub/leadinginproduct/p/why-net-promotor-score-nps-is-a-dangerous

#nps #netpromoterscore #productmanagement #metrics

Hvordan vil du vurdere vores service på en skala fra 0 til 10, hvor 10 betyder acceptabelt, og 0-9 betyder, at der skal rulle hoveder? #NetPromoterScore