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Letterform Archiveletterformarchive@typo.social
2023-09-30

Ever heard of Bartley Campbell?

Ed Benguiat (graphic design and lettering), “Angelus Benevolus of Type Design Bartley Campbell Inspired Typography in The United States.” (see alt text for more), centerfold of PLINC: An Illustrated Typographic Journey, vol. 2, no. 1, Photo-Lettering Inc., New York, 1985.

#Lettering #EdBenguiat #PLINC #PhotoLettering #BartleyCampbell #VictorianDesign #TypeDesign #Typography

Center spread of a booklet unfolded, image is a seemingly stretched portrait of a mustached man in a 19th-century engraved style, framed with decorative borders, and scrollwork with the names of type designers: F. Goudy, J. Craw, Dwiggins, Benguiat, Herb Lubalin, Cooper, L. Bernhard, De Vinne (not really a type designer), M. Fuller Benton. The main title is quoted in this Mastodon post. At the bottom, in small print: An Edwardian doff of our stove pipe hat to Bartley Campbell (1843-1888), American theatre impresario, publisher and world class entrepreneur. His insistence on the highest creative standards was evident in all the posters and playbills prepared for the promotion of his many enterprises. He personally supervised design, the use of color choice of paper and typefaces to attract notice and convey the essence of his productions. Similar attentions were applied to the books carrying his imprimatur, all planned to promote legibility and enhance reader comprehension. This passion for graphic quality, shared by such other notables of this period as Mark Twain and Edgar Allan Poe, served to popularize the work of many American designers. Plinc polled eight of today's foremost graphics creators, Seymour Chwast, Lou Dorfsman, Gene Federico, Lester Feldman, Milton Glaser, Paul Rand, Klaus Schmidt and Massimo Vignelli to help select the illustrious names that surround and illuminate this early patron of communications excellence.
Letterform Archiveletterformarchive@typo.social
2023-09-02

Ed Benguiat, back cover of PLINC: An Illustrated Typographic Journey, vol. 2, no. 1, Photo-Lettering Inc., New York, 1985.⁠
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#LetterformArchive #EdBenguiat #PhotoLetteringInc #PLINC #TypeDesign #Lettering #Calligraphy #Swashes #PhotoLettering

The word “PLINC” in an extra bold, italic, outlined lettering style with gobs of swash ornamentation.The complete back cover from which the previous image is a cropped detail. In centered small text: THANK YOU MORRIS FULLER BENTON LUCIAN BERNHARD BARTLEY CAMPBELL SEYMOUR CHWAST OZ COOPER PETER COOPER JERRY CRAW THEODORE DE VINNE LOU DORFSMAN BILL DWIGGINS GENE FEDERICO LESTER FELDMAN JUDITH GARTEN MILTON GIASER FRED GOUDY MARILYN HOFFNER HERB LUBALIN MR. PLINC PAUL RAND KLAUS SCHMIDT SID TIMM THE COOPER UNION MASSIMO VIGNELLI AND THE MANY OTHERS WHO HAVE ASSISTED WITI THEIR HELP AND ADVICE [“PLINC” lettering] DIRECTED, EDITED CREATED BY ED BENGUIAT PLINC-216E45TH ST•NYC10017•212-490-2345

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