Lmst

#EdBenguiat

ITC Korinnaʼs going to be around forever because of Jeopardy, isnʼt it?

https://mastodon.social/@davemark/112677061761424244 #typography #philately #USA #EdBenguiat

Ever heard of Bartley Campbell?

Ed Benguiat (graphic design and lettering), “Angelus Benevolus of Type Design Bartley Campbell Inspired Typography in The United States.” (see alt text for more), centerfold of PLINC: An Illustrated Typographic Journey, vol. 2, no. 1, Photo-Lettering Inc., New York, 1985.

#Lettering #EdBenguiat #PLINC #PhotoLettering #BartleyCampbell #VictorianDesign #TypeDesign #Typography

Center spread of a booklet unfolded, image is a seemingly stretched portrait of a mustached man in a 19th-century engraved style, framed with decorative borders, and scrollwork with the names of type designers: F. Goudy, J. Craw, Dwiggins, Benguiat, Herb Lubalin, Cooper, L. Bernhard, De Vinne (not really a type designer), M. Fuller Benton. The main title is quoted in this Mastodon post. At the bottom, in small print: An Edwardian doff of our stove pipe hat to Bartley Campbell (1843-1888), American theatre impresario, publisher and world class
entrepreneur. His insistence on the highest creative standards was evident in all the posters and playbills prepared for the promotion of his many enterprises. He personally supervised design, the use of color choice of paper and typefaces to attract notice and convey the essence of his productions. Similar attentions were applied to the books carrying his imprimatur, all planned to promote legibility and enhance reader comprehension. This passion for graphic quality, shared by such other notables of this period as Mark Twain and Edgar Allan Poe, served to popularize the work of many American designers. Plinc polled eight of today's foremost graphics creators, Seymour Chwast, Lou Dorfsman, Gene Federico, Lester Feldman, Milton Glaser, Paul Rand, Klaus Schmidt and Massimo Vignelli to help select the illustrious names that surround and illuminate this early patron of communications excellence.

Ed Benguiat, back cover of PLINC: An Illustrated Typographic Journey, vol. 2, no. 1, Photo-Lettering Inc., New York, 1985.⁠
⁠
#LetterformArchive #EdBenguiat #PhotoLetteringInc #PLINC #TypeDesign #Lettering #Calligraphy #Swashes #PhotoLettering

The word “PLINC” in an extra bold, italic, outlined lettering style with gobs of swash ornamentation.

The complete back cover from which the previous image is a cropped detail. In centered small text:

THANK YOU
MORRIS FULLER BENTON
LUCIAN BERNHARD
BARTLEY CAMPBELL
SEYMOUR CHWAST
OZ COOPER
PETER COOPER
JERRY CRAW
THEODORE DE VINNE
LOU DORFSMAN
BILL DWIGGINS
GENE FEDERICO
LESTER FELDMAN
JUDITH GARTEN
MILTON GIASER
FRED GOUDY
MARILYN HOFFNER
HERB LUBALIN
MR. PLINC
PAUL RAND
KLAUS SCHMIDT
SID TIMM
THE COOPER UNION
MASSIMO VIGNELLI
AND THE MANY
OTHERS WHO HAVE
ASSISTED WITI
THEIR HELP
AND ADVICE

[“PLINC” lettering]

DIRECTED,
EDITED
CREATED BY
ED BENGUIAT
PLINC-216E45TH ST•NYC10017•212-490-2345

When House Industries released a digital version of Photo-Lettering’s Benguiat Montage, they asked its original designer to do a voiceover for a delightful promotional video: https://vimeo.com/358911510

The early uses of Montage that Ed mentions, and many more, are up on Fonts In Use today. https://fontsinuse.com/typefaces/111777/benguiat-montage

#Phototype #PhotoLettering #Fonts #Typography #EdBenguiat #FontsInUse

Client Info

Server: https://mastodon.social

Version: 2025.04

Repository: https://github.com/cyevgeniy/lmst