Don’t make the story too long. Aim for less than a minute. And don’t assume they’ll get the point—say clearly what the lesson is.
Try asking “what if” to paint a picture of success you can achieve together.
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Don’t start with details—establish why it matters first. Keep it simple: more than three points can weaken your case.
Try the “Motivated Sequence” when you propose something new: show there’s a problem, offer your solution, and paint a clear picture of the benefits. Then call for action.
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Don’t use abstract language. Use real examples. And don’t dump everything on them at once. Introduce ideas step by step.
Try explaining it like you would to your grandmother. If she would get it, you’ve made it clear enough.
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Remember: resistance isn't a wall to break through. It's useful information. Your aim is collaboration, not winning.
Don't jump to defend your idea. And don't assume the first reason they give is the only one.
If someone always resists, bring them into the process early. Let them help shape the plan from the start.
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The biggest mistake is using your own jargon and leading with your own needs instead of theirs.
Try this: ask an open-ended question first. Just listen. You’ll learn how they talk and what they value. Then you can match their style.
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Avoid these mistakes:
Using jargon. Keep it simple.
Sending the same message to everyone. Customize for each group.
After meetings, note which points got the best response. Use that to improve your next conversation.
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One useful trick: assign someone to argue against the consensus. It helps the group spot blind spots.
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Important: Don’t mix brainstorming with critiquing. And make sure people feel safe disagreeing.
Watch out for the loudest person taking over. Or voting too early.
One useful trick: Imagine it’s a year from now and the decision failed. Ask why. That often reveals risks you hadn’t considered.
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Remember: emotion comes before logic. People connect first, then justify.
Always make your audience the hero. If you make yourself the hero, the story won’t resonate.
You’ll know it worked if people are more engaged or agreeable than when you just use data.
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Avoid making yourself the hero. Don’t wander off topic. Keep it focused.
Use sensory details—what things looked like, sounded like, felt like. It makes the story real.
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