OpenX integrates Amazon's machine learning to filter low-value impressions: OpenX enhanced its traffic optimization using Amazon Ads' Dynamic Traffic Engine to route higher-quality impressions to Amazon DSP through automated signals. https://ppc.land/openx-integrates-amazons-machine-learning-to-filter-low-value-impressions/ #OpenX #AmazonAds #MachineLearning #TrafficOptimization #DigitalMarketing

🚀 Kết quả test traffic Brazil cho AliExpress:

✅ Smartlink + pre-lander thay vì direct link:
• CTR tăng đáng kể
• EPC gấp đôi khi gửi mobile users trước
• Vấn đề chính: geo mismatch (PT thay vì BR traffic)

💡 Bài học: Pre-lander kiểu reward giúp cải thiện hiệu suất đáng kể, nhưng cần kiểm soát đúng geo target.

#affiliate #marketing #traffic #AliExpress #performance #mobile #Brazil #CTR #EPC #smartlink #VietnameseMarketing #DigitalMarketing #AffiliateMarketing #TrafficOptimization #Ecommerce

Triplelift joins Amazon's traffic engine to optimize ad requests: Partnership aims to reduce unnecessary bid processing through advance demand signals from Amazon Ads. https://ppc.land/triplelift-joins-amazons-traffic-engine-to-optimize-ad-requests/ #DigitalMarketing #AdTech #ProgrammaticAdvertising #AmazonAds #TrafficOptimization