OpenX names Matt Sattel CEO after John Gentry's death from cancer: OpenX Technologies appointed Matt Sattel as CEO on February 5, 2026, following founder John Gentry's death last month after 12-year tenure building independent SSP. https://ppc.land/openx-names-matt-sattel-ceo-after-john-gentrys-death-from-cancer/ #OpenX #MattSattel #JohnGentry #CEO #Leadership

OpenX unveils software suite promising 70% cost reduction: OpenXBuild APIs let advertisers inject custom logic directly into auctions, cutting conversion costs dramatically according to early adopter tvScientific. https://ppc.land/openx-unveils-software-suite-promising-70-cost-reduction/ #OpenX #APIs #Advertising #CostReduction #MarketingTechnology

OpenX integrates Amazon's machine learning to filter low-value impressions: OpenX enhanced its traffic optimization using Amazon Ads' Dynamic Traffic Engine to route higher-quality impressions to Amazon DSP through automated signals. https://ppc.land/openx-integrates-amazons-machine-learning-to-filter-low-value-impressions/ #OpenX #AmazonAds #MachineLearning #TrafficOptimization #DigitalMarketing

OpenX launches curated video packages for Latin American advertisers: OpenX introduces specialized connected TV and premium video offerings targeting Mexico, Brazil, and Latin America's rapidly growing digital advertising market. https://ppc.land/openx-launches-curated-video-packages-for-latin-american-advertisers/ #OpenX #DigitalAdvertising #ConnectedTV #VideoMarketing #LatinAmerica

OpenX enables automated partner discounts to preserve media budgets: OpenX launches automated discount system for 80+ curation and data partners, allowing agencies to reduce technology costs while maintaining spending on working media within OpenXSelect platform. https://ppc.land/openx-enables-automated-partner-discounts-to-preserve-media-budgets/ #OpenX #DigitalMarketing #AdTech #MarketingAutomation #MediaSpend

Get involved with developing the 5th national Open Government Partnership National Action Plan for Aotearoa NZ, starting next week :)

#opengov #openX

https://mailchi.mp/publicservice.govt.nz/ogp-invite-information-session-workshops

OpenX integrates S&P Global Mobility's Polk Automotive data for precise targeting: OpenX brings Polk's measurement capabilities to supply-side platform for first time, targeting $31 billion US automotive ad market with real-time attribution. https://ppc.land/openx-integrates-s-p-global-mobilitys-polk-automotive-data-for-precise-targeting/ #OpenX #SPGlobal #PolkAutomotive #DigitalMarketing #AdTech

Business Insider: Adtech company OpenX sues Google, accusing it of anticompetitive tactics that ‘crippled’ its growth. “Adtech company OpenX has accused Google of repeatedly kneecapping its growth through anticompetitive tactics in the digital advertising market — and now it wants payback. OpenX on Monday piggybacked on an antitrust lawsuit previously filed against Google by the US Department […]

https://rbfirehose.com/2025/08/08/business-insider-adtech-company-openx-sues-google-accusing-it-of-anticompetitive-tactics-that-crippled-its-growth/

OpenX files follow-on antitrust lawsuit against Google's ad tech monopoly: Digital advertising pioneer seeks damages after court victory establishes Google's illegal market dominance. https://ppc.land/openx-files-follow-on-antitrust-lawsuit-against-googles-ad-tech-monopoly/ #OpenX #Antitrust #Google #AdTech #DigitalAdvertising

OpenX launches curation platform for agencies: Platform cuts campaign setup time in half while doubling reach across streaming and web advertising channels. https://ppc.land/openx-launches-curation-platform-for-agencies/ #OpenX #CurationPlatform #AdTech #MarketingInnovation #DigitalAdvertising

This is SUPER cool <3 And everyone can contribute by adding to it!

#accessibility #opendata #openGIS #openX #community

https://wheelmap.org/

💼 OpenX is hiring a Director, Data Science
Location: 🇺🇸 New York, New York, United States
💲 Salary: $212500 - $250000

#DataScience #DataScientist #tech #JobSearch #GetFediHired #HashyJobs #US #OpenX

https://datasciencejobs.com/jobs/data-science-director-openx-united-states-1/

OK, this is kinda cool :)

Making #art with #R <3

#opensource #opendata #openX

https://github.com/gkaramanis/aRtist/blob/main/README.md

OpenX and ID5 expand reach in Safari with new partnership technology: Recent integration shows 58% reach increase in Safari desktop traffic through identity mapping solution for advertisers and publishers. https://ppc.land/openx-and-id5-expand-reach-in-safari-with-new-partnership-technology/?utm_source=dlvr.it&utm_medium=mastodon #OpenX #ID5 #Safari #Advertising #DigitalMarketing

@strypey The intersections between the different #openX flavours are super interesting too - wee experiment I performed a few years ago may be of interest :)

https://medium.com/proceeding-by-inquiry/mapping-the-openx-ecosystem-8033ab9e5fcf

@strypey

Kia ora :) I'm a long-time advocate for all things #openX (I coined the term, I think), and have worked in open data / govt for many years. I'm also board Chair for an international open data-focused NGO :) I used to write / speak heaps too...my focus these days is on data governance and ethics, but still very much about (ethical) openness, and community! So happy to contribute however I can (while also being aware that many of us have channel exhaustion) :)

@davemosk @Kay

I've heard on the grapevine that Aotearoa NZ may be setting up one of these as part of our Open Government Partnership work :)

Keen to speak with anyone who knows more about it / etc. Please spread the word!

#opengov #openX #engagement

https://www.opengovpartnership.org/multistakeholder-forums/

This recent piece from @kaythaney strikes all the right ideas in framing today’s challenges faced by #openaccess / #openscience. And it’s in line with the #ParadoxofOpen framing that I’ve been working on.

Kaitlin argues that Open Access has become big business, and that revenues flow more quickly for the companies than the benefits for the communities producing knowledge. That’s the gist of the Paradox of Open: the commons are being exploited.

I like the point that thanks to OA, and through the exploitative modes of publishers, “OA is free to read but not free or affordable to publish”.

And Kaitlin argues that publishers would ideally dedicate a portion of profits back into the communities (the commons). +1 to that. That’s the reason that I really like the Wikimedia Enterprise project, which shows that payments back to the commons can be part of an open framework.

The problem wiki Wikimedia ENterprise is that it is voluntary - so the big question is, how can such redistribution be mandated?

A starting point would be for #openX communities (not just #OA / #openscience but also #opensource, for example, have a shared position on the need for such redistribution.

https://blogs.lse.ac.uk/impactofsocialsciences/2023/07/20/open-access-at-any-cost-cannot-support-scholarly-publishing-communities/#OpenScience

"Für mehr #Offenheit in Wissenschaft und Gesellschaft": Die Universitätsbibliothek @freieuniversitaet erhält mit 9 erfüllten Kriterien den Open Library Badge. 🎉

#openness #openaccess #openeducationalresources #opensource #openx

https://www.fu-berlin.de/sites/open_access/news/2023-05-26_open-library-badge.html

Have the absolute best time, @everythingopen!!! #openX #bettertogether