Social media investment drops despite strong ROI as $42 billion analysis reveals shifting channel priorities: New research analyzing 400+ brands shows marketers cutting social budgets by 1% while platform performance improves, driven by regulatory uncertainty and creative demands. https://ppc.land/social-media-investment-drops-despite-strong-roi-as-42-billion-analysis-reveals-shifting-channel-priorities/ #SocialMedia #MarketingTrends #ROI #DigitalMarketing #AdSpend

🔥 Podcast Ad Spend Surges! 8 of the Top 10 advertisers increased their podcast ad budgets in December — a huge signal for the booming audio ad market! 📈🎧

👉 Read now: https://thepodcasting.org/eight-of-top-10-advertisers-increased-podcast-ad-spend-in-december/

#PodcastAds #AdSpend #Podcasting #MarketingTrends #DigitalAds #AudioAdvertising #MediaGrowth #SEO #CTRBoost #AdvertisingInsights #BusinessGrowth #ContentMonetization

Chicilon Digital Media bứt phá doanh thu hơn 235 tỷ VNĐ trong tháng 10‑11/2025, vượt mục tiêu 200 tỷ dù thị trường áp lực và ngân sách quảng cáo thận trọng. #Chicilon #DigitalMedia #Revenue #Quảngcáo #Doanhthu #Marketing #Vietnam #DigitalMarketing #AdSpend

https://vtcnews.vn/but-pha-200-ty-chicilon-digital-media-don-ngan-sach-quang-cao-lon-ar993390.html

GenAI app spending hits $824 million as marketers adopt AI agents: AppsFlyer reveals GenAI app advertising reached $824 million while 57% of marketers deploy AI agents for technical automation across $109 billion mobile market. https://ppc.land/genai-app-spending-hits-824-million-as-marketers-adopt-ai-agents/ #GenAI #AIAdvertising #MarketingTrends #MobileMarketing #AdSpend

Display retargeting CPMs surge 11% as early holiday shopping intensifies: AdRoll reports retargeting costs jumped 11% year-over-year in Q4 2025 as brands competed for early holiday demand amid economic uncertainty and K-shaped spending patterns. https://ppc.land/display-retargeting-cpms-surge-11-as-early-holiday-shopping-intensifies/ #DigitalMarketing #Retargeting #CPM #HolidayShopping #AdSpend

IAB lowers 2025 US ad spend forecast as tariff concerns mount: IAB reduced its 2025 US advertising spend projection to 5.7% growth from 7.3% as buyers grapple with tariff impacts on automotive, retail, and consumer electronics sectors. https://ppc.land/iab-lowers-2025-us-ad-spend-forecast-as-tariff-concerns-mount/ #IAB #AdSpend #Advertising #USMarket #Tariffs

Australian digital advertising hits record $17.2 billion driven by video: Digital advertising spending in Australia reached $17.2 billion in FY25, growing 10.6% with video surging 21.9% and social platforms capturing 38% share. https://ppc.land/australian-digital-advertising-hits-record-17-2-billion-driven-by-video/ #DigitalMarketing #Advertising #VideoMarketing #SocialMedia #AdSpend

Consumer app marketers see 214% ROAS boost beyond Google and Meta: New research reveals 88% of consumer mobile app ad spend remains with Google and Meta despite users shifting attention elsewhere, with diversification yielding up to 214% higher returns. https://ppc.land/consumer-app-marketers-see-214-roas-boost-beyond-google-and-meta/ #MobileMarketing #ConsumerApps #ROAS #AdSpend #GoogleAds

TripleLift reports 10x growth in advertiser spend during Prime Day: TripleLift achieved remarkable 10x year-over-year growth in advertiser spending during recent Prime Day events. https://ppc.land/triplelift-reports-10x-growth-in-advertiser-spend-during-prime-day/ #TripleLift #PrimeDay #AdSpend #eCommerce #AdvertisingGrowth

Digital audio measurement gains standardized approach to solve investment gap: Despite 80% of Americans listening to digital audio monthly, the channel attracts only 2.9% of advertising spend. https://ppc.land/digital-audio-measurement-gains-standardized-approach-to-solve-investment-gap/ #DigitalAudio #AudioAdvertising #MarketingTrends #AdSpend #DigitalMarketing

Shein’s ad spend surged 35% MoM in France & UK in April, while Temu’s soared 40% & 20% MoM amid #Trump’s #DeMinimis ban. #Ecommerce #DigitalMarketing #AdSpend #RetailTrends #Shein #Temu #France #UK #MarketingNews

Marketing execs reveal big brands are allocating small portions of their ad budget to X, aiming to avoid the perception of boycotting Elon Musk’s platform. 🤑 #Marketing #Advertising #ElonMusk #XPlatform #BrandStrategy #AdSpend #SocialMediaTrends #BusinessNews

💸 Are dealers still overpaying for AutoTrader “boosts” that do nothing but push your inventory above lower-cost alternatives?

Meanwhile, the smart dealers are:
✅ Slashing waste & reallocating budget
✅ Pivoting to high-intent traffic (PMAX, Credit leads, YouTube ads)
✅ Tracking ROI down to cost-per-sold (#AutographAnalytics, C4AnalyticsLLC)

📢 Full breakdown at @DigitalDealer:
🔗 https://digitaldealer.com/dealer-ops-leadership/tariffs-or-not-smart-dealers-are-already-betting-on-used-vehicles-heres-why-you-should-too/

#AutomotiveMarketing #CarSales #FixedOps #AutoDealer #AutoTrader #ROI #AdSpend #ROAS

ICYMI: New Zealand auto ad spend hits $124m as Nissan doubles investment: Nielsen data shows shifting patterns in New Zealand's automotive advertising landscape, with Nissan emerging as a key player. https://ppc.land/new-zealand-auto-ad-spend-hits-124m-as-nissan-doubles-investment/ #NewZealand #AutomotiveAdvertising #Nissan #AdSpend #MarketingTrends

ICYMI: New Zealand auto ad spend hits $124m as Nissan doubles investment: Nielsen data shows shifting patterns in New Zealand's automotive advertising landscape, with Nissan emerging as a key player. https://ppc.land/new-zealand-auto-ad-spend-hits-124m-as-nissan-doubles-investment/ #NewZealand #AutoAdvertising #Nissan #MarketingTrends #AdSpend

New Zealand auto ad spend hits $124m as Nissan doubles investment: Nielsen data shows shifting patterns in New Zealand's automotive advertising landscape, with Nissan emerging as a key player. https://ppc.land/new-zealand-auto-ad-spend-hits-124m-as-nissan-doubles-investment/ #NewZealand #AutoAdvertising #Nissan #MarketingTrends #AdSpend

ICYMI: Digital advertising is quietly reshaping the U.S. economy: Digital advertising now accounts for up to 1.1% of U.S. GDP, reshaping market dynamics and consumer behavior. https://ppc.land/digital-advertising-is-quietly-reshaping-the-u-s-economy/ #DigitalAdvertising #USEconomy #MarketingTrends #ConsumerBehavior #AdSpend

»#Fintechs Ramp Up #Advertising Spending to Appeal to Wider Market: #Fintech #adspend has grown average of more than 45%. Push comes as companies mature and IPO, M&A buzz builds.« https://www.bloomberg.com/news/articles/2025-01-05/fintechs-ramp-up-advertising-spending-to-appeal-to-wider-market?eicker.news #tech #media

Advertising company Outfront, with clients like Mercury, Brex, and Venmo, reveals fintech ad spend has surged 45%+ YoY over the last 3 years! 📈💰 The growth in digital finance marketing is undeniable. #Fintech #Advertising #MarketingTrends #DigitalFinance #AdSpend #BusinessGrowth

ICYMI: Global TV ad spend to reach $169.1 billion in 2025 as streaming gains momentum: Linear TV decline continues as streaming services expand ad inventory and measurement capabilities, according to industry forecasts. https://ppc.land/global-tv-ad-spend-to-reach-169-1-billion-in-2025-as-streaming-gains-momentum/ #TVAdvertising #StreamingGrowth #AdSpend #DigitalMarketing #LinearTV