Sponsorship Performance Hub: Social, TV & Broadcast, and Physical Asset Valuations
Are you stuck in spreadsheets trying to track your sponsorships? Blinkfire’s Sponsorship Performance Hub offers a 360-degree view of every asset across social media, broadcast & streaming, and physical in-venue displays for rights holders and brands. Our reports are built to save you time and pump out advanced insights by consolidating these diverse data streams into one real-time, AI-driven dashboard.
One Hub, Total Visibility
The Sponsorship Performance Hub eliminates the guesswork by measuring media value, impressions, views, and engagement across both owned and earned media. Whether it’s a post from a TikTok account, a viral clip from a star player on SportsCenter, or a logo spotted during a live broadcast, the hub captures it all.
- Social Media Precision: Track exposure across every social platform.
- Broadcast & Steaming Tracking: Our patented AI and computer-vision technology detects logos and assets in full broadcasts and TV earned media.
- Physical Asset Management: From jersey patches to hockey dasher boards, every physical asset is ranked by performance, helping identify underperforming inventory or “white space” for new sales.
Data-Driven Brand Insights
This is not just a reporting tool. Blinkfire provides insights that will help build your sponsorship strategy and sales for the future. Users can dive deep into valuation breakdowns to see exactly how partners like Enterprise, Pepsi, or Bud Light are performing and compare over time. We’ve untangled all the data, so you can spend less time computing and more time strategizing.
It’s time to go past basic metrics. When it comes to renewals and new deals, we have the insights that are going to prove growth and defend rate cards.
- Daily Valuation: This chart highlights specific spikes in exposure that often correlate to high-impact events like a rivalry game or a viral social media campaign in real-time.
- Earned vs Owned Media: Discover overarching and detailed breakdowns of value driven by owned media compared to earned media channels.
- Benchmarking: Detailed tables show how current sponsorship values stack up against each other and against themselves over time.
- Exposure Type Breakdown: Understand the quality of exposure by analyzing whether value is coming from video views, static images, or brand mentions.
- Content Scene Analysis: Categorize exposure by social content, such as birthday posts, line-up graphics, or game previews that involve brand partnerships.
By leveraging Blinkfire’s Sponsorship Performance Hub, organizations can move past static reports to a dynamic, real-time approach. This 360-degree, detailed view of sponsorships allows for better storytelling with partners, maximum ROI, and ultimately turns data into meaningful revenue.
Track and Value Your Sponsorships With Blinkfire
Maximize your brand’s reach with Blinkfire, your all-in-one sponsorship data platform. Global organizations leverage our real-time sponsorship insights and valuation reports to accelerate renewals, drive marketing strategies, and optimize content engagement for maximum ROI.
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