The tyranny of the algorithm: why every coffee shop looks the same
"From the generic hipster cafe to the ‘Instagram wall’, the internet has pushed us towards a kind of global ubiquity – and this phenomenon is only going to intensify"
"The homogeneity contrasted with the overall hipster philosophy of the 2010s, namely, that by consuming certain products and cultural artefacts you could proclaim your own uniqueness apart from the mainstream crowd – in this case a particular coffee shop rather than an obscure band or clothing brand. “The irony of it all is that these spaces are supposed to represent spaces of individuality, but they’re incredibly monotonous."
"This homogenisation is not just a phenomenon of our own moment; it is a consequence of changes that happened long before algorithmic social media feeds, and is just as likely to intensify in the future."
"When her cafe started selling coffee online, Facebook and Instagram seemed to throttle its reach – unless it bought advertising and boosted the social media company’s own profits. It felt like algorithmic blackmail: pay our toll or we won’t promote you."
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Filterworld: How Algorithms Flattened Culture by Kyle Chayka,
https://www.theguardian.com/news/2024/jan/16/the-tyranny-of-the-algorithm-why-every-coffee-shop-looks-the-same
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