#multimediaLearning

2026-01-31

5 surprising insights from the science of successful learning

The work of Reda Sadki offers a provocative, often counter-intuitive critique of how we learn, lead, and solve complex problems.

Here are five surprising insights from his body of work.

1. Text is superior to video for learning

In an era where educational technology is obsessed with video content, immersive simulations, and flashy multimedia, Sadki argues for the humble written word.

He asserts that the push for multimedia is often a “deception” that confuses engagement with entertainment.

In Richard Mayer’s research on multimedia for learning actually proves text works better, Sadki re-examines the foundational science of instructional design.

He points out that multimedia often creates “cognitive waste” by forcing the brain to split attention between visual and auditory streams.

He argues that well-structured text is “cognitively quiet” and far better suited for the high-level critical thinking required in complex fields.

He doubles down on this in Against chocolate-covered broccoli: text-based alternatives to expensive multimedia content.

Here, he describes multimedia as an economic dead end.

He argues that text is not only cheaper and easier to update but also creates a more equitable learning environment for professionals in low-bandwidth settings.

2. Gamification is a “disaster” for humanitarian learning

While many organizations rush to “gamify” learning with badges, points, and leaderboards, Sadki calls this trend a “dead end.”

He argues that gamification is simply “lipstick on the pig of behaviorism,” a discredited theory that treats learners like rats in a maze responding to stimuli.

In Why gamification is a disaster for humanitarian learning, he makes a blistering case that games fail to model the complexity of the real world.

He points out that the dominant culture of video games often relies on violence and competition, which are antithetical to humanitarian values.

He argues that professionals facing life-and-death decisions need critical reasoning skills, not the artificial dopamine hits of a game.

3. Low completion rates can be a sign of success, not failure

In the world of online courses, a low completion rate is usually seen as a failure of design.

Sadki flips this metric on its head.

He suggests that in professional settings, “completion” is a vanity metric, part of the legacy of education systems that kept learners in closed environments.

In Online learning completion rates in context: Rethinking success in digital learning networks, he argues that busy professionals often engage with learning to solve a specific problem.

Once they find the solution, they leave.

This “drop-off” is actually efficient learning in action.

He warns that optimizing for completion often leads to dumbing down content rather than increasing its impact.

4. The “transparency paradox”: health workers are using AI in secret

One of Sadki’s most startling recent observations comes from his work with frontline health workers.

He reveals that professionals in the Global South are already using advanced Artificial Intelligence (AI) tools, but they are forced to hide this fact.

In Artificial intelligence, accountability, and authenticity: knowledge production and power in global health crisis, he describes a “transparency paradox.”

Global health systems are often punitive.

If a health worker admits to using AI to help draft a report or analyze data, their work is devalued as “inauthentic,” even if the quality is higher.

This forces innovation underground and prevents organizations from learning how to effectively partner with AI.

He expands on the solution in A global health framework for Artificial Intelligence as co-worker to support networked learning and local action, arguing that we must legitimize AI as a “co-worker” rather than a cheat.

5. Cascade training is mathematically doomed to fail

Finally, Sadki uses simple mathematics to dismantle one of the most common methods of training in the world: the “cascade” model, where experts train trainers, who train others.

In Why does cascade training fail?, he demonstrates that information loss at every level of the cascade is inevitable.

He argues that this model persists not because it works, but because it is convenient for hierarchical organizations.

He offers a stark alternative in Calculating the relative effectiveness of expert coaching, peer learning, and cascade training, where he proves that peer learning networks are the only model capable of scaling without losing quality.

#ArtificialIntelligence #completionRates #gamification #globalHealth #learningStrategy #multimediaLearning #RichardMayer #TheGenevaLearningFoundation
2025-09-13

Richard Mayer’s research on multimedia for learning actually proves text works better

Educational technology professionals cite Richard Mayer’s 2008 study more than any other research on multimedia instruction.

They are citing the wrong conclusion.

Mayer did not prove multimedia enhances learning.

He proved multimedia creates cognitive problems requiring ten different workarounds – and accidentally built the case for text-based instruction.

What Richard Mayer actually found

Through hundreds of controlled experiments, Richard Mayer identified ten principles for multimedia design.

The pattern is striking: most principles involve removing elements from presentations.

Five principles focus on reducing “extraneous processing” – cognitive waste that multimedia creates.

  1. Remove irrelevant material.
  2. Highlight essential information buried among distractions.
  3. Eliminate simultaneous animation, narration, and text because learners perform better with only two elements.
  4. Place corresponding words and pictures close together.
  5. Present them simultaneously, not sequentially.

Three principles manage “essential processing” when content is complex.

  1. Break presentations into learner-controlled segments.
  2. Use spoken rather than printed text with graphics.
  3. Provide pre-training before complex multimedia instruction.

Two principles foster deeper learning.

  1. Combine words and pictures rather than words alone.
  2. Use conversational rather than formal language.

The hidden message: multimedia instruction is so cognitively demanding that it requires ten specialized principles to avoid harming learning.

Richard Mayer’s split attention revelation

Mayer’s modality principle seems to endorse multimedia: learners perform better with graphics plus spoken text than graphics plus printed text.

Educational technologists celebrate this as proof that multimedia works.

They miss the real insight.

Graphics with printed text create split attention – learners cannot simultaneously look at pictures while reading words.

They must constantly switch between visual elements, wasting cognitive resources on coordination rather than learning.

Richard Mayer’s solution uses different channels: visual graphics with auditory narration.

But this still requires complex mental coordination between multiple input streams while maintaining focus on learning objectives.

Text-based instruction eliminates split attention entirely.

(There are deeply-rooted cultural and historical reasons for the distrust of text.)

Learners process information through one coherent channel that naturally supports sequential, analytical thinking.

The damage control principles in Richard Mayer’s principles

Step back from individual findings and Mayer’s principles reveal themselves as damage control.

The coherence principle removes distractions that multimedia introduces.

The redundancy principle eliminates conflicts between competing inputs.

The segmenting principle provides control that multimedia complexity demands.

The pre-training principle prepares learners for cognitive challenges that simpler instruction avoids.

Each principle represents additional design constraints requiring specialized expertise and extensive testing.

They exist because multimedia instruction is fundamentally problematic.

Text extends Richard Mayer’s logic

At The Geneva Learning Foundation, we work with 70,000 health practitioners using text-based peer learning.

Nigerian practitioners write about extreme heat forcing people to sleep outdoors, increasing malaria exposure.

Colleagues in Brazil, Chad, Ghana, and India read these accounts, analyze climate-health connections, and provide structured feedback through expert-designed rubrics.

No graphics.

No audio coordination.

No split attention problems.

Read our article: Against chocolate-covered broccoli: text-based alternatives to expensive multimedia content

Direct engagement with content that supports rather than complicates learning.

This approach achieves Richard Mayer’s goals through elimination rather than optimization.

Ultimate coherence by presenting only essential information.

Zero redundancy through single-channel processing.

Natural segmenting through text’s inherent reader control.

No pre-training needed because text presents information in logical, sequential structures.

The multimedia principle reconsidered

Mayer’s most famous finding – people learn better from words and pictures than words alone – deserves scrutiny.

This emerged from comparing passive multimedia consumption to passive text reading.

It equates learning with recall.

Neither condition included structured peer interaction, collaborative analysis, or iterative revision that characterize more complex learning.

When learners create knowledge through text-based peer learning, they achieve outcomes that passive consumption of any media cannot match.

The effect size for active text-based learning exceeds Mayer’s multimedia findings while avoiding cognitive coordination problems.

The economic evidence

Mayer’s ten principles exist because multimedia design is expensive and complex.

Each principle represents additional constraints demanding specialized expertise.

Typical multimedia modules are expensive.

Text-based peer learning costs a fraction of this amount while producing superior outcomes.

Resources should flow toward learning infrastructure such as expert rubrics and facilitated dialogue – elements that actually drive learning rather than manage cognitive problems.

The real choice

Educational technology leaders face a fundamental decision: invest in managing multimedia’s problems or adopt approaches that avoid those problems entirely.

Mayer’s research illuminates multimedia’s cognitive costs.

His ten principles represent sophisticated damage control, not learning enhancement.

They minimize harm rather than maximize potential.

Text-based instruction honors Mayer’s deeper insights while rejecting surface implications.

It achieves the cognitive efficiency his principles attempt to restore to multimedia environments.

References

  1. Berrocal, Y., Regan, J., Fisher, J., Darr, A., Hammersmith, L., Aiyer, M., 2021. Implementing Rubric-Based Peer Review for Video Microlecture Design in Health Professions Education. Med.Sci.Educ. 31, 1761–1765. https://doi.org/10.1007/s40670-021-01437-1
  2. Clark, R.C., Mayer, R.E. (Eds.), 2016. e‐Learning and the Science of Instruction: Proven Guidelines for Consumers and Designers of Multimedia Learning, 1st ed. Wiley. https://doi.org/10.1002/9781119239086
  3. Feenberg, A. The written world: On the theory and practice of computer conferencing. Mindweave: Communication, computers, and distance education 22–39 (1989).
  4. Mayer, R.E., 2008. Applying the science of learning: Evidence-based principles for the design of multimedia instruction. American Psychologist 63, 760–769. https://doi.org/10.1037/0003-066X.63.8.760
  5. Mayer, R.E., 2005. Cognitive Theory of Multimedia Learning, in: Mayer, R. (Ed.), The Cambridge Handbook of Multimedia Learning. Cambridge University Press, pp. 31–48. https://doi.org/10.1017/CBO9780511816819.004
  6. Mayer, R.E., Heiser, J., Lonn, S., 2001. Cognitive constraints on multimedia learning: When presenting more material results in less understanding. Journal of Educational Psychology 93, 187–198. https://doi.org/10.1037/0022-0663.93.1.187
  7. Mayer, R.E., Moreno, R., 2003. Nine Ways to Reduce Cognitive Load in Multimedia Learning. Educational Psychologist 38, 43–52. https://doi.org/10.1207/S15326985EP3801_6
  8. Mayer, R.E., Moreno, R., 2002. Animation as an Aid to Multimedia Learning. Educational Psychology Review 14, 87–99. https://doi.org/10.1023/A:1013184611077
  9. Plass, J.L., Chun, D.M., Mayer, R.E., Leutner, D., 2003. Cognitive load in reading a foreign language text with multimedia aids and the influence of verbal and spatial abilities. Computers in Human Behavior 19, 221–243. https://doi.org/10.1016/S0747-5632(02)00015-8
  10. Sweller, J., 2005. Implications of Cognitive Load Theory for Multimedia Learning, in: Mayer, R. (Ed.), The Cambridge Handbook of Multimedia Learning. Cambridge University Press, pp. 19–30. https://doi.org/10.1017/CBO9780511816819.003

Image: The Geneva Learning Foundation Collection © 2025

#cognitiveLoad #CognitiveLoadTheory #eLearning #instruction #learning #multimedia #multimediaLearning #RichardMayer #text
Richard Mayer’s research on multimedia for learning actually proves text works better
2025-04-28

🎓Herzlichen Glückwunsch! 🎉 Pauline Frick, Doktorandin in der AG Multiple Repräsentationen am IWM, hat ihre #Dissertation erfolgreich abgeschlossen und liefert damit neue Erkenntnisse zum Verstehen illustrierter Texte. Mehr Infos: ℹ️ iwm-tuebingen.de/www/de/instit #MultimediaLearning #Bilder #Verstehen

Pauline Frick mit gebasteltem Doktorhut zur Feier der Dissertation
2024-11-06

📢Nov 12, from 1:00–3:00 pm: #IWMLectures with Margot van Wermeskerken (Utrecht University): "Designing Effective Instructional #Videos to Foster Student #Learning & Self-Regulated Learning".

📩Access data for the online lecture via email: redaktion[at]iwm-tuebingen.de #education #multimedia #multimedialearning

Abstract: 
Instructional videos are an essential part of education, but to make them conducive to learning, it is crucial to understand how to design and implement them effectively.
In this presentation, I will present research on optimizing video design, drawing on multimedia learning principles and evidence-based interventions. More specifically, I will discuss how social cues, such as instructor presence and gestures, influence students’ attention allocation and learning outcomes. Additionally, I will explore how incorporating quizzes into videos can enhance student learning and support students’ self-regulated learning. Finally, I will share findings from an applied study where short instructional videos were integrated into a real-world course, examining whether results from controlled settings generalize to broader educational contexts. I will conclude with directions for future research.
Alexei Ovsyannikovpink_doublethink@pkm.social
2023-05-19

Not long ago I came across an audio book of Aristotle's Metaphysics translated into Russian from the Greek on YouTube. I was amazed to find that I could immerse myself in such a profound work in audio format. By downloading the video and extracting the audio track, I can now listen to the thoughts of a man who lived 23 centuries ago. I find this amazing! #audiobook #aristotle #metaphysics #multimediaLearning

2023-03-20

3/🎧 Multimedia Learning: Digitalization offers a variety of multimedia resources (videos, podcasts, interactive simulations) that cater to different learning styles. This diverse approach helps students grasp concepts better and stay motivated. #MultimediaLearning

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