#AppTrackingTransparency

2025-05-05

Added duckduckgo tracking protection to my phone last night, it's been mainly sat beside my bed doing nothing while I sleep but still 1150 attempts to track across 5 apps. Dread to think of the amount that will pile up over the day.
#duckduckgo #AppTrackingTransparency #apptrackingprotection

PPC Landppcland
2025-04-19

ICYMI: Apple's App Tracking Transparency: A Deep Dive into the €150M Fine and Recent Developments: French regulators rule Apple's ATT framework created unfair competition by imposing asymmetric consent mechanisms disadvantaging smaller publishers. ppc.land/apples-app-tracking-t

PPC Landppcland
2025-04-18

Apple's App Tracking Transparency: A Deep Dive into the €150M Fine and Recent Developments: French regulators rule Apple's ATT framework created unfair competition by imposing asymmetric consent mechanisms disadvantaging smaller publishers. ppc.land/apples-app-tracking-t

PPC Landppcland
2025-04-03

ICYMI: Apple fined €150 million: ATT framework ruled anticompetitive: Apple's App Tracking Transparency approach deemed disproportionate and harmful to smaller publishers. ppc.land/apple-fined-eu150-mil

PPC Landppcland
2025-04-01

ICYMI: Apple fined €150 million: ATT framework ruled anticompetitive: Apple's App Tracking Transparency approach deemed disproportionate and harmful to smaller publishers. ppc.land/apple-fined-eu150-mil

Miguel Afonso Caetanoremixtures@tldr.nettime.org
2025-04-01

"Apple has been hit with a fine of €150 million ($162 million) by France's competition watchdog over the implementation of its App Tracking Transparency (ATT) privacy framework.

The Autorité de la concurrence said it's imposing a financial penalty against Apple for abusing its dominant position as a distributor of mobile applications for iOS and iPadOS devices between April 26, 2021 and July 25, 2023.

ATT, introduced by the iPhone maker with iOS 14.5, iPadOS 14.5, and tvOS 14.5, is a framework that requires mobile apps to seek users' explicit consent in order to access their device's unique advertising identifier (i.e., the Identifier for Advertisers or IDFA) and track them across apps and websites for purposes targeted advertising.

"Unless you receive permission from the user to enable tracking, the device's advertising identifier value will be all zeros and you may not track them," Apple notes on its website. "While you can display the AppTrackingTransparency prompt whenever you choose, the device's advertising identifier value will only be returned once you present the prompt and the user grants permission."

App developers, besides requesting for permission to track the users, are also required to state the purpose behind why such tracking is necessary in the first place."

thehackernews.com/2025/04/appl

#EU #France #Apple #Antitrust #AppTrackingTransparency #Privacy #DataProtection #Competition

PPC Landppcland
2025-03-31

Apple fined €150 million: ATT framework ruled anticompetitive: Apple's App Tracking Transparency approach deemed disproportionate and harmful to smaller publishers. ppc.land/apple-fined-eu150-mil

Alec Muffettalecmuffett
2024-01-29

How Apple becomes Facebook by forcing developers to track whether purchases were instigated over an iPhone hyperlink
alecmuffett.com/article/108949

2024-01-29

How Apple becomes Facebook by forcing developers to track whether purchases were instigated over an iPhone hyperlink

Take the advertising link-click model and turn it back to front.

Stratechery via timothybucksf on Threads:

https://www.threads.net/@timothybucksf/post/C2ZHSgyujhL

https://alecmuffett.com/article/108949

#appTrackingTransparency #apple

2023-12-29

Dare Obasanjo on Apple’s App Tracking Transparency

Quoth Dare, pointedly:

Someone asked what are the tradeoffs that are left unsaid in Apple’s ATT prompts. There are a few

1. You are still going to see ads, in fact you will get more ads as ad systems don’t know your interests and will need more attempts to get you to buy something.

2. Apps will switch to subscriptions to make up for lost ad revenue. So worse ads and you’ll get nickel & dimed.

3. Online businesses that target niche markets can no longer effectively find customers and will struggle then vanish.

All of these things have happened and are continuing to happen. They were straightforward to predict and I’ve been calling them out for years even before Snapchat started charging for features and Shopify had several bad quarters as its retailers struggled with lower sales as they lost targeted advertising.

https://mas.to/@carnage4life/111653683941939270 et seq

#appTrackingTransparency #apple #dareObasanjo

https://alecmuffett.com/article/108744

Alec Muffettalecmuffett
2023-12-29

Dare Obasanjo on Apple’s App Tracking Transparency
alecmuffett.com/article/108744

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