#Marx #Freud #WertKritik #CommodityFetishism #Capitalism #Psychoanalysis #Narcissism: "Jappe recognizes that the crux of Marx’s concept of commodity fetishism is abstraction. Commodity fetishism is often understood to indicate something like consumerism: an overvaluation of a commodity, a consumer product, on the basis of desire that surpasses need or utility. Here the psychosexual connotations of the fetish sneak in the back door and pose as necessary considerations for a Marxist critique.
Marx’s use of the term in Capital Vol. I is meant somewhat ironically, mocking the limitations of the bourgeois intellect to comprehend its own constitutive categories. Marx was familiar with sociological and anthropological uses of the term, in which the fetish is a sensuous thing that takes on the qualities of the deity or deities and thus holds otherworldly power in its concrete form. Exemplary of pre-enlightenment religious animism, and hence an affront to the power of bourgeois instrumental reason over and against nature. Marx’s point is that what has become naturalized, what appears natural, in capitalism, is unreason, specifically manifested in persistent unfreedom in (social, political and economic) crisis, the unresolved and persistent self-contradiction of bourgeois society.
In Capital Vol. 1, Marx says, that ‘[t]he fetishism of commodities arises from the particular social character of the labor that produces them.’ By particular social character, Marx means the historically specific form of social relations in capitalist society, social relations mediated by labor. This appears totally natural and not as historically specific or created. The fetish-character of capital masks the essence of capitalist society as something distinct from its appearance, and hence, as something that can change."
https://marxandphilosophy.org.uk/reviews/21688_the-self-devouring-society-capitalism-narcissism-and-self-destruction-by-anselm-jappe-reviewed-by-jamie-keesling/