I’ve been doing #DigitalCommunications as a full-time job for a decade and doing it as part of my previous career as a scientist for much longer.
There is a recurring challenge that I have noticed regarding the people who request ‘content’ to be put out on digital channels (websites, emails, videos, podcasts, social media etc).
Whether it is a single social media post to promote a webinar or a bigger coordinated campaign running for months across multiple channels, people often like to see that something has been published but are far less interested in how it performed.