#Mobile #Cellphones #Geotracking #DataProtection #Privacy: “That’s the fundamental question brands need to ask themselves — what kind of relationship do you have with your shoppers, and are you one that has a lot of frequent interactions, or do you have moments, like in travel, when somebody is going to have 50 different questions?” Kodali, from Forrester, said. For a lot of companies, the answer to that question is no.
Kodali said that a lot of businesses have rolled out apps basically on account of FOMO — meaning fear of missing out — because they see everyone else doing it. Goldberg echoed the sentiment, adding that businesses have had plans for an app in place for a while and so have just proceeded without really asking whether it makes sense. “Only the very biggest and best companies can win the mobile app game,” he said. “Often, I see the mid-tier companies and the long-tier companies that shouldn’t be trying to compete with the goliaths ... but they make the mistake of trying to emulate what Amazon and Walmart are doing.”
Yes, the data is valuable to companies, but it’s not as exclusive to apps as it used to be. “You can get just as much data from good mobile webpages as you can from a mobile app,” Goldberg said."
https://www.vox.com/money/23743915/iphone-android-apps-airline-dentist-pandemic-data-privacy-restaurant