"Leaders who think beyond the current storm are the ones who shape what happens after it." - Futurist Jim Carroll
Here's a key thing to think about: strategic foresight always beats tactical firefighting.
The strongest organizations think beyond today’s chaos—and start building the world they want to lead. That's because they know that economic growth always follows the minds that create the ideas of tomorrow, and they know it's better to be one of those minds.
Most leaders and organizations don't do this though. It’s easy, in a time of volatility, to fall into survival mode. Watching the headlines, managing today’s problems, and delaying everything else. But if history teaches us anything, it's this: the companies that think beyond the current storm are the ones that shape what happens after it.
They don't just react to the present—they create the future. They subscribe to the most important statement about the future made by Bill Gates: "Most people tend to overestimate the rate of change on a two-year basis, but underestimate change on a ten-year basis." With that in mind, they know one of the most important things they need to be doing right now is to ensure they have a firm grasp of what comes tomorrow - and what they need to do about it.
Why does it matter? Leadership during uncertainty isn’t just about managing immediate fires. It’s about constantly asking: “What world will emerge next—and how do we lead it?” Forward-oriented thinking forces you to operate across two horizons: managing today’s pressures realistically, and strategizing tomorrow’s opportunities relentlessly. You can't do the latter if you don't have a firm grasp on what comes tomorrow.
McKinsey research shows that companies that allocate resources based on future trends—not just past results—outperform their industry peers by nearly 40% over 10 years. The fact is, short-term thinking Is a trap but sadly, it has become the norm. When volatility rises, leadership conversations shrink - from multi-year strategy to monthly budgets; from future innovation to weekly crisis meetings; from new market creation to operational firefighting; and from big, bold, long-term visions to small, narrow daily actions.
And the fact is, the longer you stay trapped today, the further you fall behind the leaders building tomorrow. The future doesn't slow down in a recession - it speeds up.
You can’t sit back and hope the future will be kind to you. You have to go out and shape it.
The companies that will dominate the next decade are already investing in new capabilities, technologies, markets, and ideas—even while today’s challenges are raging.
Realize this: tomorrow’s winners are already thinking past today's chaos.
**#Foresight** **#Leadership** **#Trends** **#Innovation** **#Future** **#Strategy** **#Opportunity** **#Disruption**
Original post: https://jimcarroll.com/2025/04/decoding-tomorrow-your-daily-future-inspiration-leaders-that-think-beyond-the-current-storm-are-the-ones-that-shape-what-happens-after-it/