New #neuroforecasting #megaanalysis suggests that effective messages recruit #reward and #mentalizing circuits -- in individuals and at scale!
Though there's much yet to learn, this collaboration (headed by Christin Scholz and Hang-Yee Chan, and guided by Emily Falk) offers encouraging support for the replicability of #neuroforecasting findings...
https://academic.oup.com/pnasnexus/article/4/11/pgaf287/8313348
