#AdTracking

Miguel Afonso Caetanoremixtures@tldr.nettime.org
2025-06-22

"Researchers recently caught Meta using an egregious new tracking technique to spy on you. Exploiting a technical loophole, the company was able to have their apps snoop on users’ web browsing. This tracking technique stands out for its flagrant disregard of core security protections built into phones and browsers. The episode is yet another reason to distrust Meta, block web tracking, and end surveillance advertising.

Fortunately, there are steps that you, your browser, and your government can take to fight online tracking."

eff.org/deeplinks/2025/06/prot

#SocialMedia #Meta #Facebook #Instagram #Surveillance #AdTracking #Privacy #DataProtection

PPC Landppcland
2025-06-19

ICYMI: IAB Tech Lab integrates UniversalAdId into OM SDK for enhanced measurement: New feature enables cross-platform ad tracking and reconciliation for advertising ecosystem. ppc.land/iab-tech-lab-integrat

PPC Landppcland
2025-06-16

IAB Tech Lab integrates UniversalAdId into OM SDK for enhanced measurement: New feature enables cross-platform ad tracking and reconciliation for advertising ecosystem. ppc.land/iab-tech-lab-integrat

2025-06-14

Gizmodo: Period Data ‘Gold Mine’ Poses Serious Health and Safety Risks, Report Finds. “Apps that help people track their menstrual cycle are data “gold mines” for advertisers, a new report warns. Advertisers use this highly valuable data for customer profiling, allowing them to tailor marketing campaigns to specific groups of consumers. The report, published by the University of […]

https://rbfirehose.com/2025/06/14/gizmodo-period-data-gold-mine-poses-serious-health-and-safety-risks-report-finds/

PPC Landppcland
2025-06-14

ICYMI: Apple expands AdAttributionKit with new tracking features for mobile ads: Apple adds multiple conversion tracking, custom attribution rules, and location data to mobile ad measurement framework. ppc.land/apple-expands-adattri

PPC Landppcland
2025-06-11

Apple expands AdAttributionKit with new tracking features for mobile ads: Apple adds multiple conversion tracking, custom attribution rules, and location data to mobile ad measurement framework. ppc.land/apple-expands-adattri

PPC Landppcland
2025-06-10

ICYMI: Google introduces tag gateway to improve ad tracking accuracy: Google launches tag gateway for advertisers with Cloudflare integration, improving data accuracy by 11% through first-party tracking infrastructure. ppc.land/google-introduces-tag

PPC Landppcland
2025-06-07

Google introduces tag gateway to improve ad tracking accuracy: Google launches tag gateway for advertisers with Cloudflare integration, improving data accuracy by 11% through first-party tracking infrastructure. ppc.land/google-introduces-tag

BiyteLümbiytelum
2025-05-31

💡 Easy privacy win: Turn off ad ID tracking on your phone.
Both Android & iPhone assign you a unique ID for targeted ads.
Turning it off won’t stop all tracking — but it cuts off one major pipeline.
Settings > Privacy > Ads

Miguel Afonso Caetanoremixtures@tldr.nettime.org
2025-05-15

"Google, Microsoft, Amazon, X, and the entire tracking-based advertising industry rely on the “Transparency & Consent Framework” (TCF) to obtain “consent” for data processing. This evening the Belgian Court of Appeal ruled that the TCF is illegal. The TCF is live on 80% of the Internet.[1]

Today’s decision arises from enforcement by the Belgian Data Protection Authority, prompted by complainants coordinated by Dr Johnny Ryan, Director of Enforce at the Irish Council for Civil Liberties. The group of complainants are: Dr Johnny Ryan of Enforce, Katarzyna Szymielewicz of the Panoptykon Foundation, Dr Jef Ausloos, Dr Pierre Dewitte, Stichting Bits of Freedom, and Ligue des Droits Humains.

Dr Johnny Ryan said "Today's court's decision shows that the consent system used by Google, Amazon, X, Microsoft, deceives hundreds of millions of Europeans. The tech industry has sought to hide its vast data breach behind sham consent popups. Tech companies turned the GDPR into a daily nuisance rather than a shield for people."

This Belgian enforcement arises from a chain of complaints and litigation across Europe initiated by Dr Ryan in 2018 against Real-Time Bidding (RTB)."

iccl.ie/digital-data/eu-ruling

#EU #Belgium #AdTech #AdTracking #TCF #RTB #RealTimeBidding #DataProtection #GDPR #BigTech #Google #Amazon #Twitter #Microsoft

42Signals42_Signals
2025-05-07

🚀 Quick commerce is moving faster than ever.
If you're still guessing which ads work on Blinkit, Zepto, or Swiggy Instamart, you’re losing time and revenue.

🔍 42Signals gives you real-time ad tracking, competitor insights, and search share analytics, all in one clean dashboard.

Brands using it have seen 3x ROAS and 28% conversion spikes in days.

👉 Read here: shorturl.at/BBAAp

Quick commerce isn’t limited to one app—it’s a battleground of 30+ platforms like Blinkit, Zepto, and Swiggy Instamart, each with unique user behavior and ad placements. 42Signals aggregates data from all major players into a single dashboard, eliminating blind spots.
Sam Bentdoingfedtime
2025-04-25

Disable ad personalization settings.
You're letting companies build rich behavioral profiles.

2025-03-22

⛔ Facebook to stop targeting ads at UK woman after legal fight
@BBCNews

「 She said the adverts she got "suddenly started changing within weeks to lots of baby photos and other things - ads about babies and pregnancy and motherhood".

"I just found it unnerving - this was before I'd even told people in my private life, and yet Facebook had already determined that I was pregnant," she continued 」

bbc.co.uk/news/articles/c1en1y

#privacy #adtracking #meta #surveillance

Miguel Afonso Caetanoremixtures@tldr.nettime.org
2025-02-25

Another day, another attempt by Microsoft to extract as much revenue as possible from Office users:

"Microsoft has quietly launched a new version of Microsoft Office for Windows that can be used to edit documents for free, no Microsoft 365 subscription or Office license key required. This free version of Office is based on the full desktop apps, but has most features locked behind the Microsoft 365 subscription.

First spotted by Beebom, the free version of Office for Windows includes ads that are permanently on screen when within a document in Word, PowerPoint, and Excel. Additionally, this new free version of Office also only allows you to save files to OneDrive, meaning no support for editing local files.

To access the free version of Office, just skip the prompt to sign-in when you first run an Office app. From there, you will be given the choice to continue to use Office for free in exchange for ads and limited features. In this mode, you can open, view, and even edit documents, just like you can with the web version of Office."

windowscentral.com/software-ap

#Microsoft #AdTech #Advertising #Surveillance #AdTargeting #AdTracking #MSOffice

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