Une promesse te tire, une contrainte te freine. Ce petit déséquilibre rend le message plus crédible. Genre “Tu doubles ton trafic... si tu bosses 20 min par jour.” Et là, ça sonne vrai.
#copywriting #marketing #psychologie #redactionweb
https://www.facebook.com/1049944097148964/posts/1313091767500861
With looming early January deadlines shuffling into view, I returned to work today.
I've been sitting at my desk, but the act of actually producing work has been like pulling teeth.
Christmas has turned my brain to mush.
Chỉ 4/20 trang SaaS khiến tôi muốn cuộn tiếp. Lý do? Nhiều trang tràn ngập buzzword, liệt kê tính năng mà không nói rõ giải quyết vấn đề gì, hoặc dành cho ai. Các trang thành công nhắm đúng đối tượng, nêu bật nỗi đau rõ ràng và cuốn hút người đọc. Bài học: rõ ràng, cụ thể và tập trung vào người dùng mới tạo nên khác biệt. #SaaS #Copywriting #Marketing #SaaS #ViếtLách #TiếpThị
https://www.reddit.com/r/SaaS/comments/1pymtc9/i_looked_at_20_saas_homepages_todayonly_4_made_me/
Teknik Menggabungkan Copywriting dan Visual untuk Impact Maksimal dalam Iklan
#Iklans - Teknik Menggabungkan #Copywriting dan #Visual untuk Impact Maksimal dalam #Iklan - Di era #digital saat ini, persaingan iklan semakin ketat. Audiens dibanjiri ratusan bahkan ribuan pesan promosi setiap harinya, baik melalui #media sosial, mesin pencari, marketplace, maupun media konvensional. Dalam kondisi seperti ini, iklan tidak cukup hanya menarik secara visual atau persuasif…
Why I Miss Harlan Ellison… and the “Good Old Days” of Being a Writer https://www.writersdigest.com/why-i-miss-harlan-ellison-and-the-good-old-days-of-being-a-writer #WritingHabitsandPractices #TheWriter'sLife #JoyofWriting #copywriting #BeInspired
Why I Miss Harlan Ellison… and the “Good Old Days” of Being a Writer
Author and copywriter Robert W. Bly looks to Harlan Ellison to ask why anyone would pursue a career in writing if they didn't love to write.
https://www.writersdigest.com/why-i-miss-harlan-ellison-and-the-good-old-days-of-being-a-writer
#BeInspired #TheWritersLife #WritingHabitsandPractices #copywriting #JoyofWriting
"Award Winning" in bold, followed by "fragrance inspired" in small text seems like an artfully deceptive packaging idea 😁 This is classic implication by proximity.
The same claim could have been made lot more honestly and directly without obfuscation. For instance, 'Perfume-inspired fragrance' in bold, followed by 'Created with fine-fragrance expertise' in smaller text. Or simply, 'Perfume inspired luxury scent'.
🧵 Ever wondered how a copywriter built her career from being stranded in Hong Kong, surviving the 2008 recession, to running her business across 21 countries? Meet Rachel Allen in this episode of Entrepreneurs Enigma! #Entrepreneurship #Copywriting
It's fascinating how similar developers' experience with AI is to writers'. People think AI is the magic pill to generating content faster. It isn't.
Even under the hands of experienced writers, the productivity gains can be questionable. I do have a system where I get the output I want, but it involves writing a robust outline and a lot of checking (because despite it all, AI still veers off course and gets "creative"). All this time piles up and at most you maybe save a few hours.
What AI does, however, is reduce your cognitive load, which means you do not exhaust your brain so quickly. Which means maaaaybe you don't burn out as quickly. But due to expectations that you should be able to do more faster, even these gains are being put at risk 😵💫
This expectation that you can do more with AI? I want that myth to bust soon.
Quand ta page de vente ressemble à une salade trop garnie, pense BAB. Before : ta galère. After : le monde parfait. Bridge : ton aide. Trois phrases, un déclic. Simple, mais ça débloque tout.
#copywriting #freelance #structuretexte #astuceecriture
https://www.facebook.com/1049944097148964/posts/1300847132058658
Willison on Merchant's "Copywriters reveal how AI has decimated their industry"
https://simonwillison.net/2025/Dec/14/copywriters-reveal-how-ai-has-decimated-their-industry/
#HackerNews #Willison #Merchant #AI #Copywriting #Industry #Future #Impact
"How have the copywriters been faring, in a world awash in cheap AI text generators and AI adoption mania? As always, we turn to the workers themselves. And once again, the stories they have to tell are unhappy ones. These are accounts of gutted departments, dried up work, lost jobs, and closed businesses. I’ve heard from copywriters who now fear losing their apartments, one who turned to sex work, and others, to their chagrin who have been forced to use AI.
Readers of this series will recognize some recurring themes: The work that client firms are settling for is not better when it’s produced by AI, but it’s cheaper, and deemed “good enough.” Copywriting work has not vanished completely, but has often been degraded to gigs editing client-generated AI output. Wages and rates are in free fall, though some hold out hope that business will realize that a human touch will help them stand out from the avalanche of AI homogeneity.
As for Jacques, he’s relocated to Mexico, where the cost of living is cheaper, while he looks for new work. He’s not optimistic. As he put it, “It’s getting dark out there, man.”
https://www.bloodinthemachine.com/p/i-was-forced-to-use-ai-until-the?r=n1p8t
#AI #GenerativeAI #Chatbots #LLMs #MassUnemployment #Writing #Copywriting
T'as déjà passé 20 min à écrire un message, et on te répond : "Mais du coup, tu voulais quoi ?" C’est pas que t’écris mal, c’est juste que t’as foutu le bazar. ACCA, c’est le plan de bataille.
#communication #copywriting #structuredecontenu #clarte
https://www.facebook.com/1049944097148964/posts/1300439462099425
Ask a writer & they will tell you that #naming a product or a service is very difficult. Why? & how can you get better at it? For the 2nd question, buy #MerriamsGuidetoNaming. For the 1st, read our review: http://the-agency-review.com/merriams-naming #copywriting #marketing #advertising #LisaMerriam
me: this email sounds weird
also me: *used 'delightful' unironically, added an em dash, and capitalized Every Word In The Subject Line*
AI didn’t steal your job, buddy. Your inner LinkedIn voice did. 🫠 #copywriting #remotework
Si t’en as marre de galérer 2h pour écrire un post qui sonne creux, teste ça : note d’abord le vrai souci, dis pourquoi c’est relou, et propose une façon simple d’y remédier. Ça débloque tout.
#ecriture #productivite #copywriting #modelesimple
https://www.facebook.com/1049944097148964/posts/1299667872176584
Cara Membuat Iklan yang Relevan untuk Audiens Berbeda Gender
#Iklans - #Cara Membuat Iklan yang Relevan untuk #Audiens Berbeda Gender - Di era #pemasaran modern, menghasilkan #iklan yang relevan bukan hanya tentang seberapa kreatif visual dan #copywriting yang dibuat, tetapi juga seberapa tepat pesan tersebut ditujukan kepada audiens. Salah satu segmentasi audiens yang paling sering digunakan dalam #periklanan adalah segmentasi berdasarkan gender. Laki-laki dan…
Teknik Menulis Iklan dengan Pola Problem–Agitate–Solve (PAS)
#Iklans - #Teknik Menulis Iklan dengan Pola #Problem–Agitate–Solve (#PAS) - Formula #copywriting adalah “peta jalan” yang membantu seorang penulis #iklan menciptakan pesan yang kuat dan efektif. Di antara banyak formula yang ada, Problem–Agitate–Solve (PAS) menjadi salah satu yang paling populer dan sering direkomendasikan oleh para #copywriter profesional. Alasannya sederhana: formula ini bekerja hampir di…
Si tu proposes 10% de remise sur un produit à 200, dis plutôt "20 euros de réduction". Même montant, mais le chiffre 20 tape plus à l’œil que 10. C’est tout bête, mais ça change tout.
#marketing #vendeenligne #psychologieduprix #copywriting
https://www.facebook.com/1049944097148964/posts/1297277392415632
