Show-level transparency comes to streaming TV ads through Index Exchange: Index Exchange launches Gracenote-powered reporting for streaming ads, giving advertisers program-level data and brands proof of purchase on Spectrum Reach inventory. https://ppc.land/show-level-transparency-comes-to-streaming-tv-ads-through-index-exchange/ #StreamingAds #AdTransparency #ProgrammaticAdvertising #IndexExchange #Gracenote

@AAKL Another question: why is Mozilla so fired up about putting #advertising features into the browser?

Currently they are working with #Meta on one ad feature and with #IndexExchange (an adtech firm) on another one

https://blog.zgp.org/turn-off-advertising-features-in-firefox/

Mozilla Ads selects Index Exchange as first programmatic partner: Mozilla Ads names Index Exchange first U.S. programmatic partner for Firefox New Tab advertising, targeting 210 million users through Private Marketplace deals. https://ppc.land/mozilla-ads-selects-index-exchange-as-first-programmatic-partner/ #MozillaAds #IndexExchange #ProgrammaticAdvertising #DigitalMarketing #Firefox

Index Exchange first SSP to integrate Gracenote contextual intelligence: The partnership provides show-level transparency and brand safety controls to enhance programmatic streaming TV for marketers and publishers. https://ppc.land/index-exchange-first-ssp-to-integrate-gracenote-contextual-intelligence/ #IndexExchange #Gracenote #ContextualIntelligence #ProgrammaticAdvertising #StreamingTV

Index Exchange invests in First Party Capital as programmatic enters AI-powered phase: Index Exchange CEO Andrew Casale and First Party Capital general partner Ciarán O'Kane discuss accelerated innovation cycles at Cannes 2025 conference. https://ppc.land/index-exchange-invests-in-first-party-capital-as-programmatic-enters-ai-powered-phase/ #ProgrammaticAds #AIMarketing #DigitalAdvertising #IndexExchange #FirstPartyData

ICYMI: StackAdapt achieves 71% QPS reduction with Index Exchange podding: StackAdapt reports significant infrastructure improvements and 25% peak win rate increase through advanced streaming TV advertising technology partnership. https://ppc.land/stackadapt-achieves-71-qps-reduction-with-index-exchange-podding/ #StackAdapt #QPSReduction #IndexExchange #StreamingTV #AdvertisingTechnology

ICYMI: StackAdapt achieves 71% QPS reduction with Index Exchange podding: StackAdapt reports significant infrastructure improvements and 25% peak win rate increase through advanced streaming TV advertising technology partnership. https://ppc.land/stackadapt-achieves-71-qps-reduction-with-index-exchange-podding/ #StackAdapt #IndexExchange #DigitalMarketing #AdTech #StreamingTV

StackAdapt achieves 71% QPS reduction with Index Exchange podding: StackAdapt reports significant infrastructure improvements and 25% peak win rate increase through advanced streaming TV advertising technology partnership. https://ppc.land/stackadapt-achieves-71-qps-reduction-with-index-exchange-podding/ #StackAdapt #IndexExchange #QPSReduction #DigitalAdvertising #StreamingTV

ICYMI: Pinterest expands programmatic access through Index Exchange and Criteo: The visual discovery platform broadens its advertising reach through two major programmatic partners in strategic move. https://ppc.land/pinterest-expands-programmatic-access-through-index-exchange-and-criteo/ #Pinterest #ProgrammaticAdvertising #DigitalMarketing #AdTech #IndexExchange

Pinterest expands programmatic access through Index Exchange and Criteo: The visual discovery platform broadens its advertising reach through two major programmatic partners in strategic move. https://ppc.land/pinterest-expands-programmatic-access-through-index-exchange-and-criteo/ #Pinterest #ProgrammaticAdvertising #DigitalMarketing #AdTech #IndexExchange