🚀 Programmatic Ad Spend Is Evolving!

📈Comscore’s 2026 report shows CTV & audio leading programmatic budget growth as marketers shift from linear TV and focus on smarter cross-channel measurement & AI-driven performance. 👇

👉 https://thepodcasting.org/audio-and-ctv-drive-programmatic-ad-budget-growth-in-2026-comscore-report/

#ProgrammaticAds #CTVGrowth #AudioAdvertising #Comscore2026 #AdTech #MarketingTrends #AIinAds #AdSpendShift

🚀 Podcast Ads Just Got Safer!

🎧 Acast + Barometer now offer pre-bid brand safety for programmatic podcast ads — so brands can control where ads show before buying! 👇

👉 https://thepodcasting.org/acast-barometer-introduce-pre-bid-brand-safety-for-programmatic-podcast-ads/

#PodcastAdvertising #BrandSafety #ProgrammaticAds #AdTech #Acast #Barometer #AIinAds #AudioMarketing

IAB Tech Lab defines digital auction mechanics for ad buyers: IAB Tech Lab released standardized definitions for programmatic auctions on January 29, establishing common vocabulary for buyers, sellers, and platforms. https://ppc.land/iab-tech-lab-defines-digital-auction-mechanics-for-ad-buyers/ #DigitalMarketing #ProgrammaticAds #AdTech #IABTechLab #OnlineAdvertising

VIOOH just unlocked 60,000 streaming TV screens in bars and gyms for programmatic ads: VIOOH partners with Atmosphere TV to enable programmatic buying across 60,000 place-based streaming venues generating 1 billion monthly impressions in restaurants and airports. https://ppc.land/viooh-just-unlocked-60-000-streaming-tv-screens-in-bars-and-gyms-for-programmatic-ads/ #ProgrammaticAds #StreamingTV #DigitalMarketing #Advertising #BrandedContent

AdMonsters joins AdExchanger in publisher community power play: AdMonsters merges with sister brand AdExchanger in January 2026, unifying content platforms as publisher ad ops community faces mounting challenges from AI traffic losses and programmatic changes. https://ppc.land/admonsters-joins-adexchanger-in-publisher-community-power-play/ #AdMonsters #AdExchanger #DigitalMarketing #ProgrammaticAds #AdTech

Google opens NBCUniversal's Winter Olympics inventory to programmatic ads: Google Display & Video 360 adds NBCUniversal Olympic Winter Games programmatic inventory with AI conversion tracking and household frequency controls. https://ppc.land/google-opens-nbcuniversals-winter-olympics-inventory-to-programmatic-ads/ #GoogleAds #NBCUniversal #Olympics #ProgrammaticAds #DigitalMarketing

Magnite builds seller agent into SpringServe for AI-driven ad buying: Magnite launched its first seller agent in SpringServe during December 2025, testing AI-driven advertising transactions with Scope3 as buyer agent partner. https://ppc.land/magnite-builds-seller-agent-into-springserve-for-ai-driven-ad-buying/ #AdTech #AIAdvertising #DigitalMarketing #ProgrammaticAds #SpringServe

🔊 Big news in audio advertising! LiveOne renews its exclusive partnership with DAX US — and now expands into in-car audio ads to reach listeners on the go, with programmatic ad revenue projected to grow 30%+ in 2026! 📈🔥

Read more 👇
👉 https://thepodcasting.org/liveone-renews-dax-us-partnership-expands-in-car-audio-advertising-in-the-us/

#LiveOne #DAXUS #AudioAdvertising #InCarAudio #ProgrammaticAds #Podcasting #AdTech #MarketingNews #DigitalMarketing #AdGrowth

LiveOne bets big on connected car streaming as audio ad revenue jumps 30%: LiveOne renews DAX partnership with 30% projected programmatic audio revenue increase for 2026, adding in-car listening as streaming platforms chase the persistent gap between consumer attention and advertiser spending. https://ppc.land/liveone-bets-big-on-connected-car-streaming-as-audio-ad-revenue-jumps-30/ #AudioAdvertising #Streaming #ConnectedCar #DigitalMarketing #ProgrammaticAds

🔊 Big update in digital-audio ads: Adform expands its partnership with Spotify — unlocking smarter, multiformat audio buying across music and podcasts for advertisers everywhere. 📈 Want to know how this could revolutionize ad reach in 2025? 👇

👉 Read more: https://thepodcasting.org/adform-and-spotify-expand-partnership-to-revolutionize-digital-audio-buying-in-2025/

#Adform #Spotify #DigitalAudioAdvertising #ProgrammaticAds #AudioAds #PodcastAdvertising #MarketingNews #AdTech 🚀

Broadsign enables advance DOOH booking through StackAdapt partnership: Three companies launch automated programmatic guaranteed transactions for North American digital out-of-home advertising, simplifying inventory reservation. https://ppc.land/broadsign-enables-advance-dooh-booking-through-stackadapt-partnership/ #DOOH #DigitalAdvertising #ProgrammaticAds #OutOfHome #MarketingTech

🚀 Curious about the tech behind modern digital ads? Explore “What Is Advertising Technology? An Introduction” by HDWEBSOFT to understand how advertising technologies power AI-driven campaigns, programmatic ads, DSPs, SSPs, and more. Learn the difference between AdTech & MarTech and see what’s shaping the future of digital marketing.

Read more: https://www.hdwebsoft.com/blog/technology/what-is-advertising-technology-an-introduction.html

#AdvertisingTechnologies #AdTech #MarTech #DigitalMarketing #AI #ProgrammaticAds #HDWEBSOFT

The Trade Desk beats forecasts with $739 million despite Amazon competition: Trade Desk reports $739M Q3 revenue, beating forecasts by $19.45M as CEO dismisses Amazon competition, arguing 97-99% of Amazon ads target owned inventory. https://ppc.land/the-trade-desk-beats-forecasts-with-739-million-despite-amazon-competition/ #DigitalMarketing #Advertising #ProgrammaticAds #TradeDesk #AmazonCompetition

Amazon DSP integrates Microsoft Monetize SSP as preferred partner: Microsoft Monetize joins Amazon's Certified Supply Exchange program while Amazon DSP becomes migration path for Microsoft Invest users before February 2026 shutdown. https://ppc.land/amazon-dsp-integrates-microsoft-monetize-ssp-as-preferred-partner/ #AmazonDSP #MicrosoftMonetize #SupplyChain #DigitalMarketing #ProgrammaticAds

Amazon DSP adds Spotify's global audio and video inventory: Amazon Ads and Spotify announced a programmatic partnership on October 1, bringing together 696 million monthly users with Amazon's shopping signals across nine markets. https://ppc.land/amazon-dsp-adds-spotifys-global-audio-and-video-inventory/ #AmazonDSP #Spotify #ProgrammaticAds #DigitalMarketing #AdTech

Amazon + SiriusXM = audio ads like never before! 🎧

🚀 Reach 160M listeners smarter & faster.

https://thepodcasting.org/amazon-siriusxm-media-join-forces-to-revolutionize-programmatic-audio-ads/

#AudioAdvertising #ProgrammaticAds #DigitalMarketing #PodcastGrowth #AmazonDSP #SiriusXM #MarketingTrends #AdTech #StreamingRevolution

DV360 introduces new frequency cap and reach metrics: Google replaces programmatic guaranteed frequency metric with cost-based calculations and enhanced reach measurements in Display & Video 360 platform starting August 2025. https://ppc.land/dv360-introduces-new-frequency-cap-and-reach-metrics/ #DV360 #DigitalMarketing #ProgrammaticAds #Advertising #MarketingMetrics

VIOOH partners with Vengo for US programmatic advertising expansion: Digital out-of-home platform gains access to 65,000 screens across grocery stores, bars, and lifestyle venues generating 13 billion monthly impressions. https://ppc.land/viooh-partners-with-vengo-for-us-programmatic-advertising-expansion/ #DigitalAdvertising #ProgrammaticAds #DOOH #MarketingInnovation #AdvertisingTechnology

IPG Mediabrands launches Acxiom Contextual CTV solution for streaming ads: IPG Mediabrands and Acxiom unveiled Acxiom Contextual CTV powered by IRIS_ID on August 19, 2025, offering content-level targeting for advertisers. https://ppc.land/ipg-mediabrands-launches-acxiom-contextual-ctv-solution-for-streaming-ads/ #DigitalMarketing #StreamingAds #CTV #AdvertisingTech #ProgrammaticAds

Zillow pilots containerized RTB to improve programmatic ad quality: Zillow tests containerized real-time bidding with Chalice and Index Exchange to balance quality and cost. https://ppc.land/zillow-pilots-containerized-rtb-to-improve-programmatic-ad-quality/ #Zillow #ProgrammaticAds #RealTimeBidding #AdQuality #DigitalMarketing