AppLovin CEO defends business model as transparency questions mount: AppLovin CEO addresses platform scale and business model questions as marketers question ad verification capabilities and transparency practices. https://ppc.land/applovin-ceo-defends-business-model-as-transparency-questions-mount/ #AppLovin #DigitalMarketing #AdTransparency #BusinessModel #MarketingInsights

Show-level transparency comes to streaming TV ads through Index Exchange: Index Exchange launches Gracenote-powered reporting for streaming ads, giving advertisers program-level data and brands proof of purchase on Spectrum Reach inventory. https://ppc.land/show-level-transparency-comes-to-streaming-tv-ads-through-index-exchange/ #StreamingAds #AdTransparency #ProgrammaticAdvertising #IndexExchange #Gracenote

#Meta altered its #adtransparency tools to reduce the visibility of #scam #advertisements, particularly in response to regulatory scrutiny in #Japan. Instead of implementing universal #advertiserverification, which could have significantly reduced #scamads but also revenue, Meta focused on #manipulating search results to make #fraudulentads less discoverable. https://interestingengineering.com/culture/meta-scam-ads-ad-library-regulatory-scrutiny?eicker.news #tech #media #news

IAB Europe adds multilingual support to DSA transparency guidelines: IAB Europe released version 1.2 of DSA Transparency Implementation Guidelines on December 4, adding standardized text translations in 24 EU languages for ad disclosure. https://ppc.land/iab-europe-adds-multilingual-support-to-dsa-transparency-guidelines/ #IABEurope #DSA #AdTransparency #DigitalAdvertising #MultilingualSupport

@jernej__s @mmasnick.bsky.social@bsky.brid.gy

RE
#DSA fine tomorrow against #X on #adtransparency, blue check & dark patter

Thx, I see it and the #Colbert funny clip (stupid)

Media Rating Council issues draft standards for digital ad auction transparency: Media Rating Council releases September 2025 public comment draft outlining transparency requirements for digital advertising auctions, affecting display, audio, video, search, and retail media channels. https://ppc.land/media-rating-council-issues-draft-standards-for-digital-ad-auction-transparency/ #DigitalAdvertising #AdTransparency #MediaRatingCouncil #AdStandards #DigitalMarketing

ICYMI: The Trade Desk launches OpenSincera for greater ad transparency: Free tool aims to provide industrywide visibility into digital advertising performance metrics. https://ppc.land/the-trade-desk-launches-opensincera-for-greater-ad-transparency/ #AdTech #DigitalMarketing #Advertising #AdTransparency #OpenSincera

EU's grilling TikTok on ad transparency. Allegedly not enough info on ad details or an ad library, possibly violating DSA. TikTok says its committed but wants clearer guidelines from the EU. #TikTok #DSA #AdTransparency

Google to show who actually pays for ads in new transparency update: New system reveals financial backers behind digital advertising starting this month. https://ppc.land/google-to-show-who-actually-pays-for-ads-in-new-transparency-update/ #GoogleAds #DigitalMarketing #AdTransparency #OnlineAdvertising #PPC

ICYMI: Digital ad libraries addresses industry transparency demands: Major platforms provide centralized repositories as advertising oversight intensifies. https://ppc.land/digital-ad-libraries-addresses-industry-transparency-demands/ #DigitalAdvertising #AdTransparency #MarketingInsights #OnlineAdvertising #AdOversight

ICYMI: Digital ad libraries addresses industry transparency demands: Major platforms provide centralized repositories as advertising oversight intensifies. https://ppc.land/digital-ad-libraries-addresses-industry-transparency-demands/ #DigitalAdvertising #AdTransparency #Advertising #Marketing #PPC

Digital ad libraries addresses industry transparency demands: Major platforms provide centralized repositories as advertising oversight intensifies. https://ppc.land/digital-ad-libraries-addresses-industry-transparency-demands/ #DigitalAdvertising #AdTransparency #MarketingStrategy #AdvertisingTech #DigitalMarketing

Google's withdrawal from EU political advertising: Google announces exit from EU political ad market ahead of strict new transparency rules taking effect in 2025, citing technical hurdles. https://ppc.land/googles-withdrawal-from-eu-political-advertising/?utm_source=dlvr.it&utm_medium=mastodon #Google #PoliticalAdvertising #EUPolicy #AdTransparency #DigitalMarketing

Google will stop showing political ads to users in the EU by 2025, citing uncertainties over new transparency rules set for October 2025. 🇪🇺🛑 #Google #PoliticalAds #EURegulation #TechNews #AdTransparency #DigitalPrivacy #EU #AdvertisingRules #PrivacyLaw

Google will not phase out tracking cookies in Chrome after all

https://stackdiary.com/google-will-not-phase-out-tracking-cookies-in-chrome-after-all/

#Privacy #AdTracking #GoogleChrome #ThirdPartyCookies #OnlinePrivacy #DataCollection #UserControl #PrivacySettings #AdTech #BrowserPrivacy #DigitalPrivacy #UserConsent #PrivacySandbox #TrackingCookies #AdTargeting #PrivacyTools #DataProtection #UserChoice #BrowserSettings #PrivacyExtensions #UserData #OnlineSecurity #AdTransparency #UserRights #PrivacyControls #DataPrivacy #BrowserTracking

"Who's paying for ads and how they're targeted is critical to helping watchdogs look out for the public interest - whether it's fair elections, public health or social justice”, says our CTO Amaury. With @mozilla@mozilla.social we investigated the ad transparency tools of 11 of the largest tech companies:
#adtransparency #mozilla #checkfirst
https://checkfirst.network/mozilla-commissions-checkfirst-to-conduct-a-stress-test-of-ad-repositories/