Why Privacy Centric Marketing Depends on Strong First Party Data

read more : https://www.martechcube.com/privacy-centric-marketing-first-party-data/

#PrivacyCentricMarketing #FirstPartyData #martech #martechnews #martecharticles #martechinterview

CTV Advertising Strategy: Moving Beyond Programmatic

https://www.tuvoc.com/blog/adtech-strategy-ctv-programmatic-to-ownership/

CTV advertising is moving past pure programmatic models. This article breaks down how AdTech brands can gain greater control through ownership, first-party data, and future-ready CTV strategies.

#AdTech
#CTVAdvertising
#Programmatic
#FirstPartyData
#DigitalMarketing
#MarTech
#StreamingTV

Building a Retail Media Network | Sponsored Products & Vendor Portals

https://www.tuvoc.com/blog/build-retail-media-network-sponsored-products-vendor-portals/

Retail Media Networks are redefining how brands monetize first-party data. Learn how to build scalable sponsored product ads, vendor portals, and data-driven ad infrastructure for modern retailers. A must-read for AdTech and eCommerce leaders.

#RetailMediaNetwork
#RetailMedia
#AdTech
#SponsoredProducts
#VendorPortals
#EcommerceAdvertising
#FirstPartyData
#DigitalCommerce
#CustomSoftwareDevelopment 

Anonym brings privacy-protected measurement to Pinterest advertisers: Mozilla-owned Anonym partnered with Pinterest to enable brands to measure campaign performance using tightly governed first-party data through encrypted infrastructure. https://ppc.land/anonym-brings-privacy-protected-measurement-to-pinterest-advertisers/ #Privacy #DataProtection #DigitalMarketing #PinterestAds #FirstPartyData

First Party Data – All Things You Need To Know Most!

This article explains what data is, why it matters, and how businesses can use it to drive smarter, more effective marketing strategies.

Website: https://ondigitals.com/first-party-data/
#ondigitals #firstpartydata #datamarketing #dataformarketing

Marketing digital avanza hacia ecosistemas híbridos basados en datos

La industria migró a decisiones en tiempo real y experiencias de compra integradas. Transformación del ecosistema

Por Martín García | Reportero                                      

La evolución del marketing digital dejó de depender solo de creatividad y alcance. El sector se orientó a convertir datos en decisiones de negocio en tiempo real. Marcas y retailers adoptaron arquitecturas de información para operar con mayor precisión.

De cara a 2026, el ecosistema evolucionó hacia entornos híbridos de experiencia del consumidor. La interacción combinó tiendas físicas, comercio electrónico, contenido social y automatización basada en datos. El proceso generó recorridos de compra más fluidos e integrados.

El cambio estructural conectó marcas, productos y usuarios dentro de un mismo sistema. La experiencia pesó más que el canal en la decisión de compra. El consumo ocurrió en múltiples puntos coordinados por datos e inventarios.

Estrategia basada en datos

Sergio Remolina, Strategic Partnership Manager de Groovinads, explicó el viraje del sector. Señaló que la ventaja competitiva residió en anticipar comportamientos del consumidor. Las arquitecturas de datos permitieron integrar creatividad y contenido.

El Retail Media se transformó en infraestructura estratégica del negocio digital. Integró datos de navegación, compra, inventario y comportamiento en una sola lógica. La activación alcanzó audiencias offline, online e in-store.

La convergencia phygital redefinió el rol de tiendas físicas. Los espacios funcionaron como centros de experiencia e interacción. La compra en tienda y la entrega en casa formaron parte del mismo flujo. –sn–

¡Conéctate con Sociedad Noticias! Suscríbete a nuestro canal de YouTube y activa las notificaciones, o bien, síguenos en las redes sociales: Facebook, Twitter e Instagram.

También, te invitamos a que te sumes a nuestro canal de información en tiempo real a través de Telegram.

#NoticiasMX #PeriodismoParaTi #PeriodismoParaTiSociedadNoticias #Cdmx #comercioElectrónico #ecosistemasHíbridos #experienciaDelConsumidor #firstPartyData #Groovinads #Información #InformaciónMéxico #InteligenciaArtificial #marketingDigital #México #Morena #noticia #noticias #NoticiasMéxico #NoticiasSociedad #retailMedia #SeciedadNoticiasCom #SN #Sociedad #SociedadNoticias #SociedadNoticiasCom #sociedadNoticias #SociedadNoticiasCom #tendencias2026

Why First-Party Data Matters is one of the most important topics in marketing right now—and one of the most misunderstood. https://georgefeola.io/why-first-party-data-matters-explained-without-tech-talk/?utm_source=mastodon&utm_medium=social&utm_campaign=why_first_party_data_matters&utm_content=post #marketing #firstpartydata #datadrivenmarketing

What 28 marketing executives predict will transform digital advertising in 2026: Wunderkind released predictions from industry experts forecasting major shifts in how brands will leverage artificial intelligence, first-party data, and customer engagement strategies for 2026 marketing operations. https://ppc.land/what-28-marketing-executives-predict-will-transform-digital-advertising-in-2026/ #DigitalAdvertising #MarketingStrategy #ArtificialIntelligence #CustomerEngagement #FirstPartyData

Google launches Data Manager API to centralize first-party data uploads: Google introduces Data Manager API on December 9, 2025, consolidating first-party data ingestion for Google Ads, Analytics, and DV360 through a unified interface. https://ppc.land/google-launches-data-manager-api-to-centralize-first-party-data-uploads/ #Google #DataManagerAPI #FirstPartyData #DigitalMarketing #GoogleAds

Meta showcases data clean room results at Australia's measurement conference: Meta's Advanced Analytics delivers 27-fold performance variation and 14% revenue lift from first-party data segments at IAB event. https://ppc.land/meta-showcases-data-clean-room-results-at-australias-measurement-conference/ #Meta #DataAnalytics #CleanRoom #FirstPartyData #IAB

NIQ launches global data clean room on Snowflake for ad measurement: NIQ introduces data clean room on Snowflake platform enabling marketers to enrich first-party data and measure campaign outcomes across global markets. https://ppc.land/niq-launches-global-data-clean-room-on-snowflake-for-ad-measurement/ #DataCleanRoom #AdMeasurement #MarketingTechnology #Snowflake #FirstPartyData

Nielsen Marketing Cloud data becomes available on InfoSum platform: InfoSum's secure environment now hosts trusted NMC datasets across U.S., UK, and Canada for enhanced first-party data insights. https://ppc.land/nielsen-marketing-cloud-data-becomes-available-on-infosum-platform/ #MarketingAnalytics #DataInsights #FirstPartyData #InfoSum #Nielsen

The end of third-party cookies isn't a challenge; it's a strategic opportunity for marketers. My new article breaks down how an ethical first-party data strategy can forge trust and unlock profit.

What are your thoughts on the future of data privacy in marketing?

Link: https://ashishvarghesethomas.wordpress.com/2025/06/23/stop-relying-on-third-party-data-forge-trust-and-profit-with-ethical-first-party-strategies/

#DigitalMarketing #FirstPartyData #DataPrivacy #MarketingStrategy #Tech #Mastodon

📲 Mobile coupons aren’t just discounts—they’re data powerhouses. UK retailers are using them to boost loyalty, capture first-party insights, and fuel smarter, personalised campaigns. #RetailMedia #FirstPartyData #MobileCoupons

✍️ By Steve Smith, CCO @savi

http://madtechmag.com/2025/08/21/mobile-coupons-and-first-party-data-a-competitive-edge-for-uk-retailers/

Australian digital advertisers prioritize first-party data amid AI challenges: Industry survey reveals growing confidence in contextual targeting while data security concerns persist https://ppc.land/australian-digital-advertisers-prioritize-first-party-data-amid-ai-challenges/ #DigitalAdvertising #FirstPartyData #AIChallenges #ContextualTargeting #DataSecurity

StackAdapt unveils Snowflake native app for first-party data activation: First DSP to integrate Snowflake Cortex AI streamlines complex data workflows for programmatic advertising campaigns. https://ppc.land/stackadapt-unveils-snowflake-native-app-for-first-party-data-activation/ #StackAdapt #Snowflake #ProgrammaticAdvertising #DataActivation #FirstPartyData

#AI is reshaping #advertising measurement and effectiveness, becoming the core architecture of future marketing. Google’s latest innovations, including enhanced #MMMs, #crosschannel measurement, and #firstpartydata activation, empower marketers to build ROI-driven strategies. https://www.thedrum.com/news/2025/07/22/the-roi-reset-5-strategies-shaping-the-future-marketing-effectiveness?eicker.marketing #performance #marketing #analytics

Index Exchange invests in First Party Capital as programmatic enters AI-powered phase: Index Exchange CEO Andrew Casale and First Party Capital general partner Ciarán O'Kane discuss accelerated innovation cycles at Cannes 2025 conference. https://ppc.land/index-exchange-invests-in-first-party-capital-as-programmatic-enters-ai-powered-phase/ #ProgrammaticAds #AIMarketing #DigitalAdvertising #IndexExchange #FirstPartyData

#PorSiTeLoPerdiste ¿Cómo generar ingresos con tu red WiFi? https://www.enter.co/empresas/como-generar-ingresos-con-tu-red-wifi/?utm_source=dlvr.it&utm_medium=mastodon #Empresas #FirstPartyData #InnovaciónEmpresarial

¿Cómo generar ingresos con tu red WiFi? https://www.enter.co/empresas/como-generar-ingresos-con-tu-red-wifi/?utm_source=dlvr.it&utm_medium=mastodon #Empresas #FirstPartyData #InnovaciónEmpresarial