#RestBay

Welsh Government says South West Wales bathing waters rated ‘excellent’ – but sewage and pollution issues cast shadow

The 2025 results, published this week, show that 98% of bathing waters across Wales met strict environmental standards following monitoring by Natural Resources Wales (NRW). Officials say the findings demonstrate the resilience of Wales’s beaches and the success of ongoing efforts to protect water quality.

Deputy First Minister Huw Irranca‑Davies said the results reflected “our commitment to protecting water quality” and praised communities and partners for working together towards a cleaner Wales.

Mary Lewis, Head of Natural Resource Management at NRW, added:

“Our wonderful beaches and bathing waters are an important part of Wales’s identity and culture… The results reflect the dedication of our teams, partners, environmental groups and communities who protect and care for our environment.”

Local results at a glance

AreaBeaches rated ‘Excellent’Other classificationsSwanseaLangland, Caswell, Bracelet Bay, RhossiliSwansea Bay – GoodNeath Port TalbotAberafan Beach–CarmarthenshirePembrey, Pendine Sands–PembrokeshireTenby South, Castle Beach, Freshwater West, Barafundle, Newgale, Whitesands (plus many more)–Bridgend CountyTrecco Bay, Sandy Bay, Rest Bay (Porthcawl)–

Sewage spills and enforcement fines temper the good news

While the classifications are positive, they come against a backdrop of ongoing public concern about water quality.

Residents in Gower have repeatedly voiced frustration over sewage spills affecting popular beaches, saying they feel “pooped off” by the frequency of incidents. Campaigners argue that these spills undermine public confidence in official bathing water ratings.

💧 What do bathing water ratings mean?

Excellent
The highest standard. Water quality is consistently very good, giving strong reassurance for swimmers and visitors.

Good
Meets high standards but with occasional dips in quality. Still safe for bathing, though less consistent than ‘excellent’ sites.

Sufficient
Passes the minimum EU and UK requirements. Bathing is permitted, but water quality may be variable and less reliable.

Poor
Fails to meet the required standards. Official advice is against bathing due to risks to health.

Who sets the ratings?
Natural Resources Wales monitors designated bathing waters during the season (May–September) and classifies them under Welsh Government regulations.

Why it matters:
Ratings guide public health advice, tourism confidence and environmental management. They reflect long‑term monitoring, not just daily conditions.

Rivers and coastlines under pressure

Beyond the beaches, rivers in South West Wales have also been highlighted as pollution hotspots. The River Tawe was recently ranked among the most sewage‑affected in the UK, raising questions about how inland water quality connects to coastal bathing standards.

In Pembrokeshire, warnings have been issued about sewage pollution at popular beaches, prompting local MPs to challenge regulators and water companies during Welsh Affairs Committee hearings.

Calls for reform and a sewage action plan

The wider debate has led to growing political pressure. Campaigners and politicians, including Welsh MPs, have called for a national sewage action plan to tackle pollution at its source. At the same time, Welsh Government has outlined plans to overhaul water regulation, promising reforms that put “people, the environment and future generations at its heart.”

Deputy First Minister Huw Irranca‑Davies acknowledged that climate change and heavy rainfall — including 170% of average levels in September — can significantly affect water quality. He said maintaining standards will require “sustained investment, innovation, and partnership working across all sectors.”

A mixed picture for South West Wales

The headline figures show South West Wales beaches performing strongly, with almost all rated ‘excellent’. But the wider context of sewage spills, enforcement fines and river pollution means the story is more complex.

For swimmers and visitors, the classifications provide reassurance about water quality at designated sites. Yet campaigners insist that behind the ratings lies a system under strain, with regulators, water companies and government facing mounting pressure to deliver lasting improvements.

Related stories from Swansea Bay News

Welsh Water under pressure as sewage pollution incidents hit ten‑year high
Regulators report a surge in sewage discharges, sparking calls for tougher enforcement across Wales.

Residents say they’re ‘pooped off’ with Gower sewage spills
Locals express frustration over repeated sewage incidents affecting popular beaches on the Gower peninsula.

Welsh Water fined £1.35m for over 800 breaches to sewage discharge permits
The company faces a record penalty after failing to control pollution at treatment sites across Wales.

River Tawe one of the most sewage‑filled in the UK
New analysis ranks the Tawe among Britain’s most polluted rivers, raising concerns for downstream bathing waters.

#aberafanBeach #aberavonBeach #barafundle #bathingWaterQuality #beaches #braceletBay #caswellBay #cefnSidanBeach #dwrCymru #freshwaterWest #huwIrrancaDaviesMs #langlandBay #naturalResourcesWales #newgale #pembrey #pendineSands #pollution #porthcawl #restBay #rhossiliBay #sandyBay #sewage #swanseaBay #tenby #treccoBay #waterQuality #welshGovernment #welshWater #whitesandsBeach

A group of swimmers in Lisvane and Llanishen Reservoir, Cardiff, with clear water and surrounding greenery, reflecting its new ‘excellent’ bathing water status.

Dramatic video shows surfer rescued off Porthcawl as RNLI warn of rip tide dangers

The incident happened on Wednesday 10 September when 30‑year‑old Ben Fraser, who has surfed for 15 years, was caught in a strong lateral current at Rest Bay. He drifted more than half a mile south towards Hutchwns Point before signalling for help to a dog walker on the coast path.

Ben said:

“I’ve only surfed a handful of times at Rest Bay so I’m not very familiar with the strength of the rips, especially at different states of the tide and in choppy swell. When I realised I was being pulled quite far out, I still thought I might be able to paddle myself out of the rip current.”

He added:

“I attempted to get onto the rocks at the cliffs, but soon realised it was too dangerous and I was better off staying away from the cliffs with my surfboard. I noticed a dog walker on the coast path and thought I should probably take this opportunity to signal for help.”

Lifeboat launch

The dog walker dialled 999 for the Coastguard, and Porthcawl RNLI launched the Atlantic 85 lifeboat Rose of the Shires within minutes. Despite rough seas and winds gusting to force 7/8, the crew pulled Ben safely on board.

Ben recalled:

“Although I felt pretty calm, I knew I couldn’t get back to the beach myself and that the light was fading fast, which might have made it harder for people to spot me or for the lifeboat to find me.”

“I want to say a huge thank you to the lady that saw me wave and called 999 for the Coastguard, her quick thinking meant the lifeboat reached me before it was dark. Thank you also to the volunteer lifeboat crew. Thankfully in my years of surfing and swimming I’ve never needed to call on them until that day. And although I was pretty apologetic once the crew pulled me into the lifeboat, they were really warm and kind – just checking that I was OK.”

Surfer Ben Fraser holds onto his board in heavy swell after being swept out by a rip current.
(Image: RNLI)Waves almost engulf Ben as he clings to his surfboard in powerful swell off Rest Bay.
(Image: RNLI)Ben reaches out and grabs the hand of an RNLI crew member aboard the lifeboat.
(Image: RNLI)Ben begins pulling himself onto the RNLI lifeboat as another crew member secures his surfboard.
(Image: RNLI)

RNLI warning

RNLI Helm Gareth Collins said the rescue showed how quickly conditions can change:

“The strong lateral current at Rest Bay on the incoming tide is very powerful and had caused Ben to drift over half a mile from the main bay. Ben did the right thing by not attempting again to get onto the rocks when he realised the danger. Instead he stayed calm and remained with his board. This allowed him to assess the situation and signal for help when he spotted the dog walker.”

He added:

“We rescue people without judgement and this rescue proves that even those with experience in the water might need our help one day.”

Safety advice

The RNLI is urging people to take extra care as lifeguard patrols have now ended on most beaches across Wales and the UK.

Advice includes:

  • Never swim against a rip current — swim parallel to the shore until free.
  • Always wear a leash so you don’t become separated from your board.
  • Check tide times and weather before entering the water.
  • Never go alone, and always read local safety signage.
  • In a coastal emergency dial 999 or 112 and ask for the Coastguard.

#HMCoastguard #HutchwnsPoint #Lifeboat #lifeguard #Porthcawl #PorthcawlRNLI #rescue #RestBay #ripCurrent #RNLI #surfer #Surfing #tideTimes

Surfer grabbing RNLI rescuer’s hand during lifeboat rescue off Rest Bay.Surfer clinging to surfboard in rough seas off Rest Bay before RNLI rescue.Surfer nearly submerged by waves while holding surfboard in rough seas at Rest Bay.Surfer climbing onto RNLI lifeboat with crew assistance during rescue off Rest Bay.

Sauna start-up steams ahead in Porthcawl with Business Wales support

A Welsh-born entrepreneur has turned a personal journey of recovery into a thriving wellness business, bringing the restorative power of Scandinavian-style saunas to the shores of Porthcawl and Rest Bay.

William Jenkins, raised in the Netherlands and formerly working in the fintech sector, launched Hikitalo Sauna in late 2024 after discovering the mental and physical benefits of heat therapy. The business now operates two handcrafted, wood-fired sauna cabins on the Welsh coast and was recently named ‘Best Waterside Sauna 2025’ by the British Sauna Society.

“This isn’t just about creating a place to relax,” said Jenkins. “It’s about building community and offering people a space where they can come together, disconnect from the stress of daily life, and focus on their well-being.”

William Jenkins launched Hikitalo Sauna in November 2024

From burnout to business

Jenkins’ journey began after a period of burnout, which led him to explore sauna cultures across Europe and Latin America. Inspired by the communal and healing aspects of sauna life, he returned to Wales with a vision to create a “third space” for connection and recovery.

With guidance from Business Wales adviser Victoria Owens, Jenkins secured a loan from the Development Bank of Wales to build a sustainable sauna facility powered by solar lighting and locally sourced firewood. Business Wales also provided training, webinars, and support to help him adopt Green Growth and Equality pledges, aligning the business with environmental best practices.

“William’s passion shone through from the first time we spoke,” said Owens. “He’s built something truly unique that’s helping people live healthier, more connected lives.”

Hikitalo Sauna is based in Hi-Tide Car Park Porthcawl

A growing community

Hikitalo now offers both private and communal sauna sessions, with panoramic sea views and cold plunge options that promote relaxation, detoxification, and social connection. The business employs seven people and has become a hub for cold water dippers, surfers, and wellness seekers.

Monthly events include open talking spaces to support mental health, and regulars have formed WhatsApp groups to meet for walks, dips, and coffee outside of sauna sessions.

Jenkins, who previously appeared on Dragon’s Den with an earlier venture, says the success of Hikitalo is rooted in its ability to foster genuine human connection.

“In countries like Finland and Germany, the sauna is a true ‘third space’—not home, not work, but somewhere in between. I think we’re bringing that culture back to Wales.”

With continued support from Business Wales, Jenkins plans to expand Hikitalo further across the Welsh coast, making Nordic wellness traditions more accessible to communities across the region.

#Business #BusinessWales #DevelopmentBankOfWales #DragonSDen #Hikitalo #leisure #Porthcawl #RestBay #Sauna

William Jenkins launched Hikitalo Sauna in November 2024William Jenkins launched Hikitalo Sauna in November 2024Hikitalo Sauna is based in Hi-Tide Car Park Porthcawl
AimlessWelshWandererWelshgrumpygit@toot.wales
2023-12-08

Took a "bracing" #Wander from #RestBay in #Porthcawl to #SkerPoint today. Some dramatic #Seas and #Skies, Plenty of #Birds, including a huge flock of #GoldenPlover and it was good to see the scaffolding finally starting to come off #SkerHouse.

You can see more of my photos at:
aimlesswelshwanderer.picfair.c

#Landscape #Seascape #Wales #Cymru #Birds #Nature #SunBurst

Stormy Sker Beach:

Looking over rough seas of waves and white surf to the cranes and chimney stacks of TATA steel in Port Talbot. The sky is dark and brooding and a gloomy haze covers the distance hillsSker House:

Looking over undulating, rough grass fields seperated from one another by old dry stone walls. The recent rain has formed a pond at the edge of the nearest field where two white, Mute Swans swim serenely. In the middle distance a large imposing house stands. It has a dark slate roof punctuated by numerous chimneys (9 can be seen) and is rendered in a bright, mustard yellow colour. A tall grey stone wall runs away from the house and scaffolding rests against both the wall and the end of the house. The sky is a stormy dark greyGolden Plover over Stormy Skies:

Heavy, stormy seas break in white surf on a rocky shore. A flock of birds wheels away  from the camera and to the left. Most are in silhouette but their golden plumage can just be glimpsed on a few birds. The sky is dark and threatening with a golden tinge spreading from the left of the pictureSun Burst at Rest Bay:

Stormy seas break on a rocky shore, churning the water into an expanse of white surf. Above, the sun breaks through dark, stormy clouds shining bright rays through the murky sky
AimlessWelshWandererWelshgrumpygit@toot.wales
2023-05-01

Today's #DailyPhoto, for #MonDog is Cassie the #GoldenRetriever, bravely putting a toe in the sea at #Porthcawl's #RestBay a few weeks ago

#DogsOfMastodon

A large Golden Retriever with longish dark golden fur stands at the edge of the sea. Her right front paw is slightly raised, as is her tail. Her mouth is slightly open, with her tongue poking out. Her fuzzy reflection can be seen in the wet sand. The sea is grey blue with small waves breaking in white foam
AimlessWelshWandererWelshgrumpygit@toot.wales
2023-04-15

A gorgeous day for an early walk in #RestBay #Porthcawl. Great views from #SkerPoint over #SwanseaBay to the City of #Swansea. It's a #Panoramic Photo so click and zoom 😉

#DailyPhoto #Cymru #Wales #Landscape #Seascape

A Panoramic picture looking from the rock, sand and grass of Sker Point over the choppy grey blue water of Swansea Bay to the low hills of Swansea, tightly packed with buildings
AimlessWelshWandererWelshgrumpygit@toot.wales
2023-02-02

A cold grey #walk in #Porthcawl today, A single Kite surfer was braving the conditions in #RestBay. Despite appearances, this ISN'T a black and white photo

#DailyPhoto #Cymru #Wales

A view down a beach on a very grey day. Light reflects from the wet sand and in the distance the land rises at the end of the bay in shadow. Small waves can be seen breaking on the beach and a lone kite surfer can just be seen in the distance. A thick blanket of grey cloud covers the sky. There is no colour in the photo making it look as if it was shot in black and white, although it wasn't
AimlessWelshWandererWelshgrumpygit@toot.wales
2022-11-29

Nice day for a dog #walk at #RestBay. Came across this..... either some casual beach art, or the site of some strange ritual....who can tell in #Porthcawl 😉

#DailyPhoto #Wales #Cymru

A large tree branch sits at the top of a beach, bleached of colour by sun and sea it's obviously been there some time. Somebody has balanced verticle colums of pebbles along the length of the branch. A grey sea and sky can be seen behind and above the branch.
AimlessWelshWandererWelshgrumpygit@toot.wales
2022-11-10

Grey day in South #Wales today, but still good to blow the cobwebs away #Porthcawl #RestBay #Photography #DailyPhoto

Rocky beach on a grey cloudy day

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