‘Capsicum paradox’
Unless a customer did complex maths on the spot, they wouldn’t know if they were being “ripped off” by the “per each” price, the analysis found.
In the most striking example, which the analyst called the “capsicum paradox”, Woolworths charged 51% more for green capsicums when priced individually compared with when they were priced by weight.
Most shoppers wouldn’t realise they were paying nearly $15/kg for a vegetable they could get for $9.90/kg on the shelf, the analyst said.
The green capsicums cost $9.90/kg in store and $2.48 each online.
Supermarkets doing it for themselves.
Nothing changes.
