The #Inaudible #Surveillance That Linked Your #Phone to #Stores

#ultrasonic #tracking #tracker

Why #advertisers figured out how to follow you from your couch to a #store using #offline #adtracking

https://www.youtube.com/watch?v=EVzhDH2q1Bs

New high score just dropped! 👾

"We value your privacy... You may click to consent to our and our 1556 partners" #cookies #surveillanceCapitalism #adTracking #cookieHighScore

Facebook Conversions API Explained

https://ift.tt/7UhXDx9

#FacebookMarketing #ConversionsAPI #DigitalAdvertising #AdTracking #GoogleTagManager #MarketingAnalytics

"Pay or Okay user study. The law requires that users have a “genuine or free choice”. To find out if this right is respected, noyb has commissioned an academic study about user choices. Even though participants did not need to make any real payments during the study, the results are still clear:

- When asked openly, only about 2 out 10 people agree with companies collecting and analysing their data.
- However, when they face “pay” and a “consent” option, about 9 out of 10 people chose “consent”. The high consent rate seems to be caused by the lack of a reasonable alternative.
- Finally, when there’s a “pay”, a “consent” and a “advertising, but no tracking” option, most users switch to the latter. 7 out of 10 people then choose the “advertising, but no tracking” option.

This shows that the “third option” (as suggested by the EDPB) is supported by objective evidence: Users accept funding of websites via advertising – but not online tracking.

No difference between different sites. The study also shows that users do not behave differently depending on whether they are on large social networks, journalistic pages or other websites. Therefore, there is no factual basis to treat these websites differently and, e.g., create different Pay or Okay guidelines for media websites than for social media.

“Privacy fee” vs “paying for a service”. With Pay or Okay, users are required to pay a privacy fee if they want to retain their right to online privacy. While website providers can, of course, ask for payment in exchange for access to content or a service they provide (like Netflix for TV shows or Spotify for music), Pay or Okay systems try to charge users for their data protection rights without compensation. Unfortunately, even the French Data Protection Authority confuses this, referencing a survey in a bid to support Pay or Okay."

https://noyb.eu/en/pay-or-okay-study-users-prefer-tracking-free-third-option

#EU #GDPR #DataProtection #Privacy #PayOrOkay #EDPB #AdTracking

Yesterday I was surprised that my blog post about IP tracking vs "conspiracy" my-phone-is-spying gets low but constant visits. - I reviewed it, corrected a couple of spelling mistakes and added some details.

After all, I'm just happy that I wrote this blog post. I often simply use the blog to "offload" a thought process out of my brain. No matter if someone reads it.

https://www.locked.de/is-your-phone-listening-or-is-it-ip-based-ad-tracking/

#adtracking #privacy

iOS 26 testing reveals mixed impact on Google Ads tracking parameters: Testing shows click identifier behavior varies across browsing modes, with default settings maintaining current attribution capabilities. https://ppc.land/ios-26-testing-reveals-mixed-impact-on-google-ads-tracking-parameters/ #iOS26 #GoogleAds #AdTracking #DigitalMarketing #Attribution

Ghostery no longer requires account creation. Kudos to them for offering a privacy protective solution!

#adblocking #adtracking #privacy

https://www.ghostery.com/blog/ghostery-removes-user-accounts

Google tracking specialist releases solution for Safari URL parameter stripping concerns: A marketing professional has developed a Google Tag Manager template to address potential Google Ads tracking disruptions in Safari browsers, offering advertisers a proactive approach to conversion attribution challenges. https://ppc.land/google-tracking-specialist-releases-solution-for-safari-url-parameter-stripping-concerns/ #GoogleAds #DigitalMarketing #MarketingStrategy #ConversionRate #AdTracking

I will Set up Facebook Pixel, Meta Pixel & Conversion API via GTM

If your campaigns are not showing the right results, it’s likely due to improper Pixel or Conversion API setup. Without accurate tracking, you’re wasting ad spend and missing out on valuable insights.

Link Here: https://lnkd.in/gP4cR3Qn

#FacebookAds #MetaAds #DigitalMarketing #ConversionAPI hashtag#MetaPixel #GoogleTagManager #arunroy9400 #PerformanceMarketing #MarketingStrategy #FacebookPixel #AdTracking

"Researchers recently caught Meta using an egregious new tracking technique to spy on you. Exploiting a technical loophole, the company was able to have their apps snoop on users’ web browsing. This tracking technique stands out for its flagrant disregard of core security protections built into phones and browsers. The episode is yet another reason to distrust Meta, block web tracking, and end surveillance advertising.

Fortunately, there are steps that you, your browser, and your government can take to fight online tracking."

https://www.eff.org/deeplinks/2025/06/protect-yourself-metas-latest-attack-privacy

#SocialMedia #Meta #Facebook #Instagram #Surveillance #AdTracking #Privacy #DataProtection

ICYMI: IAB Tech Lab integrates UniversalAdId into OM SDK for enhanced measurement: New feature enables cross-platform ad tracking and reconciliation for advertising ecosystem. https://ppc.land/iab-tech-lab-integrates-universaladid-into-om-sdk-for-enhanced-measurement/ #IABTechLab #UniversalAdId #OMSDK #AdTracking #DigitalAdvertising

IAB Tech Lab integrates UniversalAdId into OM SDK for enhanced measurement: New feature enables cross-platform ad tracking and reconciliation for advertising ecosystem. https://ppc.land/iab-tech-lab-integrates-universaladid-into-om-sdk-for-enhanced-measurement/ #IABTechLab #UniversalAdId #OMSDK #AdTracking #DigitalMarketing

Gizmodo: Period Data ‘Gold Mine’ Poses Serious Health and Safety Risks, Report Finds. “Apps that help people track their menstrual cycle are data “gold mines” for advertisers, a new report warns. Advertisers use this highly valuable data for customer profiling, allowing them to tailor marketing campaigns to specific groups of consumers. The report, published by the University of […]

https://rbfirehose.com/2025/06/14/gizmodo-period-data-gold-mine-poses-serious-health-and-safety-risks-report-finds/

ICYMI: Apple expands AdAttributionKit with new tracking features for mobile ads: Apple adds multiple conversion tracking, custom attribution rules, and location data to mobile ad measurement framework. https://ppc.land/apple-expands-adattributionkit-with-new-tracking-features-for-mobile-ads/ #Apple #MobileAds #AdTracking #DigitalMarketing #PPC

Apple expands AdAttributionKit with new tracking features for mobile ads: Apple adds multiple conversion tracking, custom attribution rules, and location data to mobile ad measurement framework. https://ppc.land/apple-expands-adattributionkit-with-new-tracking-features-for-mobile-ads/ #Apple #AdAttributionKit #MobileAds #AdTracking #ConversionTracking

ICYMI: Google introduces tag gateway to improve ad tracking accuracy: Google launches tag gateway for advertisers with Cloudflare integration, improving data accuracy by 11% through first-party tracking infrastructure. https://ppc.land/google-introduces-tag-gateway-to-improve-ad-tracking-accuracy/ #GoogleAds #AdTracking #DigitalMarketing #Cloudflare #MarketingTech

Google introduces tag gateway to improve ad tracking accuracy: Google launches tag gateway for advertisers with Cloudflare integration, improving data accuracy by 11% through first-party tracking infrastructure. https://ppc.land/google-introduces-tag-gateway-to-improve-ad-tracking-accuracy/ #Google #AdTracking #DigitalMarketing #DataAccuracy #Advertising

💡 Easy privacy win: Turn off ad ID tracking on your phone.
Both Android & iPhone assign you a unique ID for targeted ads.
Turning it off won’t stop all tracking — but it cuts off one major pipeline.
Settings > Privacy > Ads
#PrivacyTip #AdTracking #DigitalWellness #BiyteLüm #SmartphoneSecurity

"Google, Microsoft, Amazon, X, and the entire tracking-based advertising industry rely on the “Transparency & Consent Framework” (TCF) to obtain “consent” for data processing. This evening the Belgian Court of Appeal ruled that the TCF is illegal. The TCF is live on 80% of the Internet.[1]

Today’s decision arises from enforcement by the Belgian Data Protection Authority, prompted by complainants coordinated by Dr Johnny Ryan, Director of Enforce at the Irish Council for Civil Liberties. The group of complainants are: Dr Johnny Ryan of Enforce, Katarzyna Szymielewicz of the Panoptykon Foundation, Dr Jef Ausloos, Dr Pierre Dewitte, Stichting Bits of Freedom, and Ligue des Droits Humains.

Dr Johnny Ryan said "Today's court's decision shows that the consent system used by Google, Amazon, X, Microsoft, deceives hundreds of millions of Europeans. The tech industry has sought to hide its vast data breach behind sham consent popups. Tech companies turned the GDPR into a daily nuisance rather than a shield for people."

This Belgian enforcement arises from a chain of complaints and litigation across Europe initiated by Dr Ryan in 2018 against Real-Time Bidding (RTB)."

https://www.iccl.ie/digital-data/eu-ruling-tracking-based-advertising-by-google-microsoft-amazon-x-across-europe-has-no-legal-basis/

#EU #Belgium #AdTech #AdTracking #TCF #RTB #RealTimeBidding #DataProtection #GDPR #BigTech #Google #Amazon #Twitter #Microsoft

🚀 Quick commerce is moving faster than ever.
If you're still guessing which ads work on Blinkit, Zepto, or Swiggy Instamart, you’re losing time and revenue.

🔍 42Signals gives you real-time ad tracking, competitor insights, and search share analytics, all in one clean dashboard.

Brands using it have seen 3x ROAS and 28% conversion spikes in days.

👉 Read here: https://shorturl.at/BBAAp

#QuickCommerce #AdTracking #42Signals #Blinkit #Zepto #SwiggyInstamart #EcommerceAnalytics #DigitalStrategy