Automating AdOps | Custom Scripts for Bid Optimization and Workflow

https://www.tuvoc.com/blog/automating-adops-bid-optimization-workflows/

Explore how modern AdTech teams automate Adops bid optimization workflows using real-time data, rule engines, and custom algorithms. This guide breaks down the technical and strategic benefits for teams building scalable programmatic advertising platforms.

#AdTechEngineering
#AdOps
#BidOptimization
#CustomAdTech
#MarTech
#ProgrammaticAdvertising
#SaaSArchitecture

Those of you using AdSense, how's your January going? Ours was going well until Jan 13 when fill rates have crashed through the floor and took the CPMs/RPMs/revenue with them.

Overnight, we lost about 50% of revenue which is needed to keep APKMirror going. Ad Exchange too. And today is even worse than yesterday.

These fluctuations are crazy, @Google. If it's seasonality, is anyone else hit this drastically practically overnight?

#adsense #adx #adexchange #adops

AdTech Middleware: The Missing Layer Between Spend and Control
https://www.tuvoc.com/blog/adtech-middleware/
AdTech middleware connects DSPs, SSPs, and data systems into a unified control layer, improving transparency, reporting, and decision-making in programmatic advertising.
#AdTech
#AdTechMiddleware
#ProgrammaticAdvertising
#AdOps
#MarketingTechnology

Agencies target 83% increase in client capacity as automation reshapes AdOps workflows: Digital advertising agencies seek to nearly double client portfolios without expanding teams, with 64% of strategists now managing multiple channels according to September 2025 benchmark study. https://ppc.land/agencies-target-83-increase-in-client-capacity-as-automation-reshapes-adops-workflows/ #DigitalMarketing #AdTech #Automation #AdOps #MarketingStrategy

For those who haven’t figured it out, the #Fediverse is what you get when you don’t have #AdOps running yield optimization, #ProductManagers assigned to maximize your engagement, #bots engineered to feed you pablum, and a #CFO trying to hit a revenue target. It’s how the #Internet originally functioned before we ruined it. 1/3

Setting up CI/CD for a legacy app. It's this kind of night. #ci #cd #devops #adops

New release of the #ADOPS #PowerShell module! 2.0.0. Manage your #Azure #DevOps org using OAuth! go check it out: https://github.com/AZDOPS/AZDOPS

https://www.theguardian.com/world/2023/feb/07/google-targets-low-income-women-anti-abortion-pregnancy-center-study #adops

Well, it looks like the layoff monster got me too.

If you know anyone looking for a Data Engineer in St Louis or for a remote position my schedule just opened up.

My background is in ad agencies and digital media with expertise in reporting APIs, data pipelines, #Python, #SQL, and #AdOps
I'm open to other industries as long as it's a position that involves #ETL or #ELT

#layoff #OpenToWork #TechJobs

As the global recession threatens to take hold, many businesses are preparing for a downturn in their profits. One industry that is surprisingly resilient in times of recession, however, is advertising.

Despite predictions of a recession, experts believe that ad spending will actually increase. So why is advertising so resistant to recession? Read on to find out!

#advertising #adnetwork #advertisingandmarketing #advertiser #adops #publishers #recession #adrevenue

https://www.solutiontales.com/ad-spending-increase-recession/

UPDATE: I have spoken with @MonetizeMore@twitter.com and they have addressed the issue and issued an apology. I thank them for taking action and responsibility. That says a lot about the character of the leadership there. #adops #adtech

Nice to see I wasn't alone. Love this reddit. #adtech #adops

https://www.reddit.com/r/adops/comments/yrabeo/oof_monetizemore_caught_plagiarising_content/

Hey @MonetizeMore@twitter.com, how about you don't plagiarize my article and pass it off as your own and use it to market your product. Literally copy and pasted 80% and used my own graphics, seriously? I kindly request you immediately take down this article. #adops #adtech

Every publisher in #adtech and #adops should make sure they know exactly who is authorized on their Ads.txt.

https://www.linkedin.com/pulse/bidhubtv-cautionary-tale-fraud-advertising-christopher-francia

Bidflation, The Phenomenon Costing Publishers Millions. #adtech #advertising #adops #publishers

https://www.linkedin.com/feed/update/urn:li:ugcPost:6994317497407545345?updateEntityUrn=urn%3Ali%3Afs_updateV2%3A%28urn%3Ali%3AugcPost%3A6994317497407545345%2CFEED_DETAIL%2CEMPTY%2CDEFAULT%2Cfalse%29