I have been genuinely baffled by the cries to put self-promotion behind a CW since I started using Mastodon in earnest this fall.
I know that everyone uses social media differently, but I want to know what people are working on. I want to know about new books or albums or apps or podcasts or whatever. I want to know who is looking for help via crowdfunding.
I care about the whole person, not a persona they're forced into by arbitrary rules.