ICYMI: Inside Google's Q1 2025 Privacy Sandbox Report: Google reverses course on cookie deprecation after years of industry preparation, announces status quo will remain. https://ppc.land/inside-googles-q1-2025-privacy-sandbox-report/ #Google #PrivacySandbox #Cookies #DataPrivacy #DigitalMarketing

ICYMI: Inside Google's Q1 2025 Privacy Sandbox Report https://ppc.land/inside-googles-q1-2025-privacy-sandbox-report/ #Google #PrivacySandbox #Cookies #DataPrivacy #DigitalMarketing

ICYMI: Inside Google's Q1 2025 Privacy Sandbox Report: Google reverses course on cookie deprecation after years of industry preparation, announces status quo will remain. https://ppc.land/inside-googles-q1-2025-privacy-sandbox-report/ #PrivacySandbox #Google #Cookies #DataPrivacy #DigitalMarketing

ICYMI: Inside Google's Q1 2025 Privacy Sandbox Report https://ppc.land/inside-googles-q1-2025-privacy-sandbox-report/ #PrivacySandbox #Google #Cookies #DataPrivacy #DigitalMarketing

Inside Google's Q1 2025 Privacy Sandbox Report: Google reverses course on cookie deprecation after years of industry preparation, announces status quo will remain. https://ppc.land/inside-googles-q1-2025-privacy-sandbox-report/ #Google #PrivacySandbox #Cookies #DigitalMarketing #OnlinePrivacy

Inside Google's Q1 2025 Privacy Sandbox Report https://ppc.land/inside-googles-q1-2025-privacy-sandbox-report/ #Google #PrivacySandbox #Cookies #DigitalMarketing #OnlinePrivacy

Faszinierend war – auch für Leute wie mich, die die Geschichte schon kennen – @nohillside s Auflistung der Zusammenhänge zwischen diesen #Cookies, Googles mehrfache Abhängigkeit vom Werbemarkt, den Bemühungen um #Google-Abspaltungen, sowie den Entwicklungen rund um die #KI-Firmen.

#PrivacySandbox #FLoC #Fingerprinting #AdTech
https://dnip.ch/2025/04/30/aus-mit-dem-cookie-aus/#Fazit

Abfrage zu Drittanbieter-Cookies: #Google :google: beerdigt Plan für die #PrivacySandbox | heise online https://www.heise.de/news/Abfrage-zu-Drittanbieter-Cookies-Google-beerdigt-Plan-fuer-die-Privacy-Sandbox-10358998.html

Google postpones third-party cookie elimination in Chrome until 2025 as regulators question Privacy Sandbox's competitive fairness and GDPR compliance.Google's fourth delay in eliminating third-party cookies reveals mounting tensions between privacy reforms and antitrust concerns. ❤️ #Antitrust #dataprivacy #digitaladvertising #gdpr #GoogleChrome #IAB #PrivacySandbox #UKCMA #redrobot

https://redrobot.online/2025/04/google-delays-cookie-phase-out-to-2025-amid-antitrust-and-privacy-crossfire/

Google frena sui cookie: Privacy Sandbox cambia rotta
#Browser #Chrome #Cookie #Google #GoogleChrome #Notizie #Novità #Privacy #PrivacySandbox #Pubblicità #PubblicitàDigitale #Regolamentazione #TechNews #Tecnologia #Web

https://www.ceotech.it/google-frena-sui-cookie-privacy-sandbox-cambia-rotta/

"Google on Tuesday revealed that it will no longer offer a standalone prompt for third-party cookies in its Chrome browser as part of its Privacy Sandbox initiative.

"We've made the decision to maintain our current approach to offering users third-party cookie choice in Chrome, and will not be rolling out a new standalone prompt for third-party cookies," Anthony Chavez, vice president of Privacy Sandbox at Google, said.

"Users can continue to choose the best option for themselves in Chrome's Privacy and Security Settings."

Back in July 2024, the tech giant said it had abandoned its plans to deprecate third-party tracking cookies and that it intends to roll out a new experience instead that lets users make an informed choice.

Google said feedback from publishers, developers, regulators, and the ads industry has made it clear there are "divergent perspectives" on making changes that could affect the availability of third-party cookies.

In its place, the tech behemoth said it will continue to invest in enhancing tracking protections in Chrome's Incognito mode, which blocks third-party cookies by default. It also intends to introduce a new IP Protection feature in the third quarter of 2025."

https://thehackernews.com/2025/04/google-drops-cookie-prompt-in-chrome.html

#Google #Privacy #WebCookies #ThirdPartyCookies #Chrome #PrivacySandbox #Surveillance #AdTech

Google Halts Chrome Third-Party Cookie Phase-Out In Surprising Twist

#GoogleChrome #ThirdPartyCookies #Privacy #AdTech #PrivacySandbox #CookieDeprecation @glenngabe @rustybrick

https://winbuzzer.com/2025/04/22/google-halts-chrome-third-party-cookie-phase-out-in-surprising-twist-xcxwbn/

Google ChromeのPrivacy Sandboxを利用したブラウザ内でのオークションにおけるJavaScriptコードへのBiome導入事例
https://developers.cyberagent.co.jp/blog/archives/54439/

#developers #エンジニア #Google_Chrome #PrivacySandbox

... “users have even less control when ad tech providers use permanent and immutable identifiers, like those derived based on device fingerprinting, since there's no central place for users to manage those” // #PrivacySandbox

@LukaszOlejnik
#Google #Security #Privacy #Fingerprinting #Advertising #Tracking
https://blog.lukaszolejnik.com/biggest-privacy-erosion-in-10-years-on-googles-policy-change-towards-fingerprinting/

CMA continues oversight of Google's Privacy Sandbox changes: UK competition watchdog evaluates Google's revised approach to third-party cookies and Privacy Sandbox browser updates. https://ppc.land/cma-continues-oversight-of-googles-privacy-sandbox-changes/?utm_source=dlvr.it&utm_medium=mastodon #CMA #GooglePrivacySandbox #cookies #PrivacySandbox #dataprivacy

Google expands Privacy Sandbox: 90-day interest groups, deals, and click data: Google extends Privacy Sandbox interest group lifetime to 90 days, adds deal support and click data for improved ad targeting. https://ppc.land/google-expands-privacy-sandbox-90-day-interest-groups-deals-and-click-data/?utm_source=dlvr.it&utm_medium=mastodon #PrivacySandbox #GoogleAds #AdTargeting #DigitalMarketing #OnlinePrivacy

Privacy-enhanced retargeting recovers nearly half of ad performance, study finds: Research on 2,000+ advertisers shows Google's Privacy Sandbox recovers 46% of ad clicks lost from cookie removal. https://ppc.land/privacy-enhanced-retargeting-recovers-nearly-half-of-ad-performance-study-finds/?utm_source=dlvr.it&utm_medium=mastodon #Privacy #DigitalMarketing #AdPerformance #PrivacySandbox #Retargeting

#Business #Analyses
Google’s policy change towards fingerprinting · Is this the biggest privacy erosion in 10 years? https://ilo.im/161i77

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#Google #Advertising #PrivacySandbox #Privacy #Tracking #Fingerprinting #Device #Development #WebDev #Frontend

The arXiv version is also available!

https://arxiv.org/abs/2406.15309

#TopicsAPI #Google #PrivacySandbox #Cookies #Privacy

Our paper "The Privacy-Utility Trade-off in the Topics API" is now available!

https://doi.org/10.1145/3658644.3670368

#TopicsAPI #Google #PrivacySandbox #Cookies #Privacy