“According to #BritishCycling CEO Jon Dutton, targeted public investment” towards #cycling schemes, particularly those serving marginalised groups, would help the government hit its #health, #inclusion, and environmental targets, while also ensuring a lasting legacy for the #TourdeFrance Grands Départs in the #UK next summer”
“the ‘Places to Ride’ programme has delivered over £100m in #socialvalue across the #UK, while saving the #NHS over £13m”
https://road.cc/content/news/cycling-schemes-saved-nhs-over-ps13-million-317793

Are You Prime Time Material or Just a Backup Friend
https://wp.me/p84YjG-abK
#friendshiptruth #primetimefriends #boundaries #selfrespect #socialvalue #lifelessons #toxicfriendships #knowyourworth #zsoltzzemba #friend #friendship

https://zsoltzsemba.com/are-you-prime-time-material-or-just-a-backup-friend/

Are You Prime Time Material or Just a Backup Friend

Are You Getting Prime Time or Spare Time

Are you prime time material? That is the real question. Do your friends give you their prime time or do they only reach out when nothing else is going on? Are you the side friend, the filler friend, the one who never shows up on social media, never gets posted, never gets the real invitations?

Prime time used to mean something very specific. Before streaming, prime time TV was between six and ten at night, with the peak around eight or nine. That was when shows mattered. That was when advertisers paid top dollar. That was when attention counted.

Friendships work the same way.

Who Gets Your Friday and Saturday Nights

Pay attention to when people want to see you. Do they ask you to grab coffee on a Monday afternoon at three o’clock? Do they suggest a quick catch-up when they are bored or killing time? But when Friday or Saturday night comes around, they disappear.

They go out with their real friends. Their prime time group. Their main circle. The dinners, parties, clubs, new restaurants, and events are reserved for someone else.

If you are never invited to those moments, that is not accidental. That is a ranking.

Being the Backup Friend

If someone only calls you when their real plans fall through, you are not a priority. You are a placeholder. You are the person they see when they have free time and nothing better to do.

They will happily spend an hour with you early in the evening, then head out later with their real friends. They will keep you just close enough to fill a gap, but not close enough to share the good stuff.

That is not friendship. That is convenience.

Prime Time Friends Get Chosen First

When people want a good time, they choose their prime time friends. When they get tickets, make reservations, plan trips, or celebrate milestones, they invite the people who matter most to them.

If you are never part of those plans, you already have your answer.

Social media makes this even clearer. Look at who gets posted. Look at who is tagged. Look at who is present during the moments that matter. If you are invisible during those times, you are not in the prime time category.

The Friend Zone Version of Friendship

Being a non-prime time friend is like being stuck in the friend zone of a relationship. You are close enough to be used for attention, conversation, or emotional support, but not close enough to be chosen.

You are there to pass the time. You are there to fill the silence. You are not there for the real moments.

If this pattern repeats, it is not bad luck. It is a signal.

Test It and Be Honest

If you are unsure, test it. Ask a friend to make plans during the actual prime time. A Friday night. A Saturday night. A real event.

Watch the response. Watch the excuses. Then watch their social media later that night.

You will see exactly where you stand.

Know Your Value

If you realize you are not a prime-time friend, stop negotiating your worth. Stop accepting scraps. Stop showing up for people who never show up for you.

Look for friendships where you are chosen, not fitted in. Where your time is valued, not tolerated.

Before you head out tonight or this weekend, ask yourself one thing. Are you prime time material, or are you just filling time until something better comes along?

https://www.amazon.com/John-Doe-Evil-J%C3%B6hn-D%C3%B6e/dp/B09CFKSCZF

Hashtags

#friendshiptruth #primetimefriends #boundaries #selfrespect #socialvalue #lifelessons #toxicfriendships #knowyourworth

Are You Prime Time Material or Just a Backup Friend

Slug

are-you-prime-time-material

Meta Description

Some people get your Friday nights. Others get your spare time. This blog breaks down how to tell if you are a prime time friend or just someone people call when they are bored.

Excerpt

If you never get invited to Friday nights, big plans, or special moments, you might not be a prime time friend. You might just be filling time until something better comes along.

SEO Keywords

prime time friend, one sided friendships, friendship red flags, social priority, being taken for granted, toxic friendships, relationship boundaries, social value

Social value (2025) https://www.paulgarrard.xyz/2025/12/social-value-2025.html

#art #newart #socialvalue

SK Group Chairman Chey Tae-won calls for a 'new capitalism' that integrates social value with financial metrics, leveraging AI and digital tools for sustainable growth.
#YonhapInfomax #SKGroup #CheyTaeWon #NewCapitalism #SocialValue #TokyoForum2025 #Economics #FinancialMarkets #Banking #Securities #Bonds #StockMarket
https://en.infomaxai.com/news/articleView.html?idxno=91961

South Korea’s finance ministry will codify disabled access rights in public procurement, aiming to boost social value and support disadvantaged enterprises in a 225 trillion won market.
#YonhapInfomax #PublicProcurement #DisabledAccess #MinistryOfEconomyAndFinance #SocialValue #225TrillionWon #Economics #FinancialMarkets #Banking #Securities #Bonds #StockMarket
https://en.infomaxai.com/news/articleView.html?idxno=86758

Help for #vacancy in #scotland I'm looking for a new team member for a fabulous role in #socialvalue

building relationships, volunteering, fundraising, education engagement and more

part time (3 days) but a good salary pro rata - with a car

Please share on if you know someone looking, be an excellent entry into a social value role for someone.

Team have a office in #glasgow area. I also welcome any advice on where to share fhis

https://www.charityjob.co.uk/jobs/volkerrail/social-value-advisor/1035413

#hiring

The Value of Open Source Software [Harvard]
--
https://www.hbs.edu/ris/Publication%20Files/24-038_51f8444f-502c-4139-8bf2-56eb4b65c58a.pdf <-- link to paper / study [PDF]
--
#opensource #software #publicgood #economics #flexibility #responsiveness #cost #economics #marketshare #COTS #globalpublicgood #assessment #ecomomy #sharing #engagement #OSS #costbenefit ##supplyside #demandside #usercommunity #socialvalue #costs #programming #development #developers
@harvardhci

New in IA69:

Evidencing and ensuring impactful research from developer-funded archaeology

by Sadie Watson (MOLA).
https://doi.org/10.11141/ia.69.3

#archaeology #UK #developer-funded #impact #research #socialvalue #publicbenefit #participation

#Reuse can be a ‘catalyst for community transformation’ delivering £346M #SocialValue a year https://buff.ly/4hI64cc

If social value media is vital for local democracy and community resilience, why does funding and policy still prioritise centralised, market-driven approaches? Why is a social value model not embedded in public policy for media and communities? #CommunityMedia #SocialValue

https://decentred.co.uk/five-years-on-why-the-social-value-of-media-remains-fragmented/?utm_source=mastodon&utm_medium=jetpack_social

Before responding to the Wavehill survey on Social Gain in community radio, it’s worth asking: What is Social Gain? How is it defined, and how does it fit into wider civic and public service discussions? A broader conversation is needed. #CommunityRadio#socialgain #socialvalue

https://decentred.co.uk/understanding-social-gain-before-responding-to-the-wavehill-survey/?utm_source=mastodon&utm_medium=jetpack_social

How can local and public service media contribute to community well-being and be recognised as a vehicle for Social Value? Explore why media is often overlooked in social value frameworks and how it can foster stronger, more connected communities #SocialValue #PublicMedia

https://decentred.co.uk/strengthening-communities-through-public-service-media-a-social-value-proposition/

I'm reading, "Get involved in techUK’s Social Value Campaign Week" https://www.techuk.org/resource/get-involved-in-techuk-s-social-value-campaign-week.html for techUK by Heather Cover-Kus, Ellie Huckle, Annie Collings and Ella Gago-Brookes.

#socialvalue #publicsector #procurement

I'm reading, "techUK highlights social value problems for tech suppliers" https://www.ukauthority.com/articles/techuk-highlights-social-value-problems-for-tech-suppliers/ by Mark Say for UKAuthority.

#socialvalue
#Procurement

I published, "Notes on week 45 of 2023" https://www.cattell.com/week-notes/2023/week-45

#weeknotes #Portsmouth #SocialValue

#Economics #UniversalBasicIncome #UBI Velocity of Money, Profit, Capital Accumulation Cash Hoarding and Money Supply #SharedFacts ... more comprehensive economic and #SocialValue modeling needed ... #HumanReasoning

I'm reading, "Delivering social value: how we’re putting our purpose into action with our government clients" https://pwc.to/3cwIijE by Lynne Baber for PWC UK.

#SocialValue

This is brilliant work for #reconstruction in #Ukraine by #Kyiv based architecture studio Balbek Bureau, produced as an online toolkit...
#architecture
#socialvalue
#buildings

How long before we see institions and brands migrating from Twitter and setting up shop on alternative #SocialMedia platforms like Mastodon?

I feel it's time for a big shift in how and why brands use social, with more of an emphasis on engagement and dialogue through actors other than #MarComms / #PublicRelations teams. For this we need to see a move from KPIs and profit to more mission-based reasons for using social media that focus on building #SocialValue + nurturing #CommunitiesOfPractice.