Local car retailer urges safer driving after new speeding data is revealed
The data, released by Volvo Car UK which operates locally from FRF Volvo Swansea on Valley Way, shows that more than four drivers a day were recorded travelling at extreme speeds between September 2024 and August 2025.
Over the same period, police forces logged more than three million speeding offences in total, though the true figure is likely higher.
To help address excessive speeding, all models at FRF Volvo Swansea since 2020 have been fitted with Volvo’s 112mph electronic speed limiter. Forming part of the brand’s Vision Zero safety strategy, the limiter aims to ensure no one is seriously injured or killed in a new Volvo vehicle.
The limiter has been strongly backed by the Swansea retailer, which says the new research highlights the ongoing need to prioritise road safety both locally and nationally.
John Radcliffe, Retailer Principal, at FRF Volvo Swansea, said:
“These findings really reinforce how important it is that we all take road safety seriously – not just nationally, but here in Swansea where the wellbeing of local drivers, pedestrians, and families is at stake.
“Volvo’s 112mph speed limiter is one of many steps we’re taking to help reduce the risks on our roads, and it’s a feature we have strongly supported since it was first introduced five years ago.
“Limiting top speeds isn’t about restricting drivers – it’s about protecting lives. Slower speeds give people more time to react, reduce the severity of collisions and ultimately make our community safer.
“At FRF Volvo Swansea, safety is at the heart of everything we do. We want people in Swansea to feel confident that when they get behind the wheel of one of our cars, they’re not just benefiting from modern technology, but from technology designed to keep them and everyone around them safe.”
For further information about Volvo’s latest range of models, visit frfvolvo.co.uk , or call the retailer on 01792 310999.
#FRFVolvo #speedLimiter #speeding
