Betting Big on the W: Inside the 2025 WNBA Jersey Sponsorship Boom
Thanks to the spotlight brought by stars like Caitlin Clark, Angel Reese, and Paige Bueckers, the WNBA is experiencing explosive growth — and brands are taking notice.
With passionate fanbases, rising ratings, and a compelling, momentum-driven narrative, the league has become a top-tier platform for partnerships. Jersey sponsorships, once seen as novel in U.S. sports, are now standard across the NWSL, NBA, MLB, MLS, and NHL,. In the WNBA, these Jersey patch and front-of-jersey placements are more than just ad space — they’re a powerful signal of which brands are investing in the future of women’s sports.
Let’s break down the landscape of WNBA jersey sponsors for 2025: who’s backing which teams, what industries are leading the charge, and what these deals say about the broader sponsorship game.
Key Trends in WNBA Jersey Sponsorships
The WNBA’s 2025 sponsorship landscape shows one thing clearly: big industries are betting big on women’s sports. Here’s what stands out:
1. Finance, Healthcare & Insurance Dominate
Together, these three industries make up 62.5% of all jersey sponsors across the league.
- Finance: Brands like Ally, Barclays, and Salesforce are capitalizing on the league’s momentum and its growing fan engagement.
- Healthcare: Top-tier institutions such as the Mayo Clinic and UChicago Medicine are not only partnering — they’re becoming visible centerpieces of WNBA team branding.
- Insurance: Companies like Liberty Mutual and Kaiser Permanente show a strong commitment to supporting professional women’s basketball.
2. One Brand, Two Teams
Albert is the only brand to appear on two different jerseys — the Dallas Wings and Los Angeles Sparks. This strategy suggests a deep-rooted belief in the league’s long-term commercial value and cultural impact as well as a brand awareness play in these two markets.
The Power of Consistency: AT&T’s League-Wide Presence
While front-of-jersey and patch deals vary by team, AT&T holds a unique spot: back-of-jersey sponsor across all 13 teams.
This exclusive deal is more than a logo placement. It reflects AT&T’s long-standing investment in women’s sports and its commitment to elevating visibility, access, and equity in pro basketball. As the league grows, AT&T’s exposure grows with it — reaching audiences every time a player steps on the court.
WNBA Team Jersey Sponsors
Explore each WNBA team’s jersey partnerships in our Blinkfire playlist and listed below:
Atlanta Dream
Jersey Patch: Cash App
Front of Jersey: Cash App
Chicago Sky
Jersey Patch: Magellan Corporation
Front of Jersey: University of Chicago Medicine
Connecticut Sun
Jersey Patch: Walgreens
Front of Jersey: Yale New Haven Health
Dallas Wings
Jersey Patch: Albert
Front of Jersey: Girl Empowerment by Mavericks
Golden State Valkyries
Jersey Patch: Chase Freedom
Front of Jersey: Kaiser Permanente
Indiana Fever
Jersey Patch: Lilly
Front of Jersey: Salesforce
Las Vegas Aces
Jersey Patch: Ally
Front of Jersey: Ring
Los Angeles Sparks
Jersey Patch: Albert
Front of Jersey: UCLA Health
Minnesota Lynx
Jersey Patch: Federation Insurance
Front of Jersey: Mayo Clinic
New York Liberty
Jersey Patch: Barclays
Front of Jersey: Liberty Mutual
Phoenix Mercury
Jersey Patch: Flipper’s World
Front of Jersey: Fry’s
Seattle Storm
Jersey Patch: Symetra
Front of Jersey: Providence Swedish
Washington Mystics
Jersey Patch: Carmax
Front of Jersey: Vanda Pharmaceuticals
Track and Value Your Sponsorship Assets with Blinkfire
Our AI technology empowers rights holders, media companies, and brands to measure sponsorship value with precision across social, digital, web, app, broadcast, and streaming. Using advanced computer vision technology, we’re proud to deliver real-time insights to optimize fan engagement and sponsorship performance.
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