This article on how so much of #culture has become ‘mid’ – homogeneous, flattened, #gamified - and how we now live in a ‘mid-ocracy’ explains a lot:
https://www.dazeddigital.com/life-culture/article/59790/1/how-did-everything-get-so-mid-culture-basic-prepackaged-cool-fred-again
The crack about Veja trainers is funny.
There’s also some great lines:
‘I’m reminded of a painting by British #artist Richie Culver that reads “Make Something So Average A Gallery Wants You” – if the message is the medium, then today’s medium is mid.’
‘Mid is … the weaponised clout of late capitalism’s little warriors, the kind who would rather sit in Soho House and attend inner-city day festivals with Fred Again than make anything even remotely inspiring.’
‘The conditions that gave birth to the freewheeling creativity of working-class collectives in the 90s, like Throbbing Gristle or designers like John Galliano and Alexander McQueen, are very different today. … the death of social mobility and political potential has created an atmosphere so miserable it feels impossible to see an alternative.’