Quality Control
It’s been suggested that I harp on Apple a little bit too much lately. I guess I have high expectations when it comes to paying a premium price for hardware, and when the software fails to deliver it’s disappointing. Especially since Apple has designed their ecosystem to be completely dependent on their software. If you’re controlling the entire ecosystem, you have little excuse to not provide the highest quality.
In the latest version of iOS, I run across this bug on a daily basis.
This first appears when I go to select an emoji while conversing in Messages. I have to dismiss the screen and then request the emojis again to get emojis to actually appear. I don’t have any plugins, I have reduced my iPhone to a fairly minimal experience, yet, things like this happen on a daily basis.
When you’re 18 versions into an OS and one of your main selling points is emojis and their derivatives, it should not be a buggy experience. End of story.
There’s a rumor out there that Apple is going to start versioning their software after the upcoming year, which personally I find to be idiotic, but apparently that’s what they’re going to do. If they wanted to tie the version of software to the year, logic would dictate that should be tied to the year the software is released, not the following year. Ubuntu Linux does this, for example, the latest version of Ubuntu is 25.04, because it was released in April 2025. That makes sense to me.
To number the version of operating system based on the upcoming year is a marketing maneuver, not a logical choice. This also locks Apple into releasing a new version every year, which is something they’ve been doing for the past decade or so. Now they’re locked into that mindset, and they’ll be releasing new versions of all their operating systems whether they’re ready for release or not. We know Apple has gotten in the habit of over promising new features and just slapping “beta” on stuff when they know it’s not ready for production release, but this new numbering scheme will probably amp up the buggy experience by a few notches.
Apple doesn’t need that right now. Apple needs to get back to innovation and making their premium priced experiences as premium and bug free as possible.
When you control the entire ecosystem (hardware and software), there’s little excuse for buggy software.
I’m really disappointed that Apple has become such a blatant marketing driven company. I was hoping they were better than that in the long run, but no.
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